Braze Organic Growth Opportunities

Create a comprehensive library of comparison and migration landing pages targeting users of legacy or adjacent marketing platforms. These pages provide a structured path for switching to Braze by highlighting feature gaps, migration steps, and specific ROI improvements.

Example Keywords

• "Iterative alternative for enterprise"
• "migrate from Salesforce Marketing Cloud to Braze"
• "Klaviyo vs Braze for mobile apps"
• "switching from Airship to Braze guide"

Rationale

High-intent buyers often search for alternatives when outgrowing their current tools or facing renewal cycles. By providing detailed migration blueprints, Braze can capture this bottom-funnel traffic and reduce the perceived friction of switching platforms.

Topical Authority

Braze is recognized as a leader in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs, providing strong institutional credibility to compare itself against legacy players.

Internal Data Sources

Use the 105 existing customer case studies to highlight specific 'switch' stories, and leverage internal sales battlecards and product documentation to provide technical comparison points.

Estimated Number of Pages

500+ (Covering hundreds of competitors across ESP, SMS, and CDP categories with multiple intent variants)

Develop a massive directory of 'Integration Recipes' that show exactly how to connect specific third-party tools to Braze to achieve distinct marketing outcomes. Each page outlines the data flow, required events, and the resulting automated journey.

Example Keywords

• "connect Shopify data to Braze for back-in-stock alerts"
• "trigger Braze push notifications from Mixpanel events"
• "sync Snowflake segments to Braze for email targeting"
• "using Typeform responses in Braze personalized journeys"

Rationale

Technical marketers and engineers search for specific 'how-to' combinations when building their stacks. These pages move beyond simple 'partner listings' to capture long-tail implementation intent.

Topical Authority

With 340 existing partner pages and 511 documentation URLs, Braze already has the technical foundation to be seen as the central hub of a modern martech stack.

Internal Data Sources

Utilize partner API documentation, internal 'Braze Alloys' integration guides, and developer SDK documentation to generate accurate technical workflows.

Estimated Number of Pages

2,000+ (Mapping hundreds of partners across thousands of specific use-case combinations)

Generate vertical-specific playbooks that provide message templates, journey maps, and KPI benchmarks for every stage of the customer lifecycle. This expands Braze's solutions footprint from a few broad categories to hundreds of niche sub-verticals.

Example Keywords

• "onboarding email sequence for fintech apps"
• "QSR mobile app retention strategies"
• "subscription renewal reminders for streaming services"
• "ecommerce win-back campaign examples for luxury retail"

Rationale

Marketers prefer strategies tailored to their specific industry nuances. Providing ready-to-use playbooks for niche verticals establishes Braze as a specialized partner rather than a generic tool.

Topical Authority

Braze's extensive 'Resources' section (1,212 URLs) and 'Learning' paths provide a wealth of strategic content that can be programmatically repurposed into vertical-specific guides.

Internal Data Sources

Leverage the 'Global Customer Engagement Review' reports for industry benchmarks and the 105 case studies for vertical-specific success proof-points.

Estimated Number of Pages

1,500+ (Covering 50+ sub-verticals across 30+ lifecycle moments and multiple messaging channels)

Build a technical diagnostic library for every possible error code returned by major messaging providers (ESPs, SMS aggregators, and Push gateways). Each page explains the error, provides a fix, and shows how to use Braze features to prevent it in the future.

Example Keywords

• "Twilio error 30007 fix"
• "SendGrid 429 rate limit exceeded troubleshooting"
• "APNs invalid token error 410"
• "FCM unauthorized 401 error meaning"

Rationale

Developers and Ops teams search for error codes mid-crisis. By solving their immediate problem, Braze gains 'top-of-mind' awareness as a more robust and reliable platform for enterprise messaging.

Topical Authority

Braze's high volume of technical documentation (511 URLs) and existing traffic to SDK/API pages make it a natural destination for technical troubleshooting queries.

Internal Data Sources

Use internal support logs, deliverability runbooks, and provider-specific documentation (Twilio, SendGrid, etc.) to create the most comprehensive fix-it guide on the web.

Estimated Number of Pages

5,000+ (Covering thousands of error codes across dozens of global messaging providers)

Create a library of SQL snippets and data schemas designed to help data engineers extract and format customer data from warehouses for use in Braze. This targets the 'Data-First' buyer persona who is increasingly influential in platform selection.

Example Keywords

• "SQL query for churn risk segments in Snowflake"
• "BigQuery schema for customer lifecycle events"
• "dbt models for user attribute syncing"
• "Redshift SQL for calculating LTV for marketing activation"

Rationale

As 'Composable CDP' trends grow, engineers are searching for the SQL required to power their marketing tools. Providing these 'starter kits' positions Braze as the easiest platform to activate warehouse data.

Topical Authority

Braze's focus on 'Cloud Data Ingestion' and 'Currents' (as seen in the docs) gives it the technical 'right to play' in the data engineering and warehouse-native space.

Internal Data Sources

Use internal 'Data Essentials' workshop materials, Cloud Ingestion documentation, and common customer SQL patterns (anonymized) to provide high-value code snippets.

Estimated Number of Pages

1,000+ (Covering various warehouses, data models, and specific segment definitions)

Improvements Summary

Refresh four priority Braze Resources articles (marketing orchestration, WhatsApp marketing, transactional messaging, multichannel optimization) to better match page-1 intent and win SERP features. Add definition-first intros, deeper tactical sections (examples, templates, tables), stronger E-E-A-T signals, and tighter internal linking via a hub-and-spoke model.

Improvements Details

Rewrite above-the-fold sections to include a 40–60 word “What is X?” block, 4–6 key takeaways, and FAQ sections with FAQ + Article schema. Expand each page with intent-matching assets: WhatsApp marketing strategy examples (8–12), transactional messaging comparison table + 10–15 templates, a marketing orchestration framework (Data→Decisioning→Channel→Experimentation→Measurement), and multichannel optimization KPIs + experiment design (holdouts, incrementality, frequency caps). Update titles/meta for CTR (e.g., “marketing orchestration,” “whatsapp marketing strategy,” “transactional messaging,” “multichannel optimization”) and add internal links from high-authority product/docs pages (Canvas, SMS) plus cross-links and “Next read” modules; publish 2–3 supporting long-tail articles (WhatsApp API, transactional vs promotional, incrementality testing) connected through a new hub page.

Improvements Rationale

These pages show near-zero traffic share and likely sit on page 2, so CTR-focused titles/meta and snippet-ready blocks can convert impressions into clicks while improving ranking signals. Adding frameworks, tables, templates, and real examples aligns content with what top SERP results provide, while internal links from product/docs concentrate authority and help move priority terms with commercial intent (like marketing orchestration and transactional messaging) toward page 1.