Brevo Organic Growth Opportunities

Capture local SMB search intent by creating thousands of city-specific landing pages. These pages position Brevo as the go-to email marketing provider for businesses in a specific geographic area.

Example Keywords

• email marketing provider in Austin
• newsletter platform London UK
• best email blast service Singapore
• local email marketing software Toronto

Rationale

Local intent queries (e.g., city + 'email marketing') have consistent search volume with low competition, typically dominated by agencies, not major software platforms. This play allows Brevo to capture a massive, distributed long-tail of high-intent searchers that competitors are ignoring.

Topical Authority

Brevo has a high Domain Authority (56) but almost no geographic keyword targeting, aside from country-level sites. This authority gives Brevo a strong chance to outrank smaller, regional agencies for these valuable local terms, establishing a new pillar of topical relevance.

Internal Data Sources

Leverage customer case studies tagged by location to feature relevant local success stories. Utilize a currency conversion API for localized pricing and reference regional deliverability statistics to add unique, data-driven value to each page.

Estimated Number of Pages

8,000-12,000

Create a massive library of marketing playbooks for specific ecommerce product types, from 'running shoes' to 'coffee pods.' Each page provides tactical email and SMS ideas triggered by the purchase of a specific product category.

Example Keywords

• email marketing for phone cases repeat purchase
• upsell flow running shoes
• sms cross-sell coffee pods
• referral email template yoga mats

Rationale

Ecommerce owners search for marketing ideas related to their specific products, a long-tail that is almost completely unserved by SaaS competitors. By creating content for thousands of SKUs, Brevo can intercept high-intent searches at the exact moment of need.

Topical Authority

Brevo already ranks for broad email marketing terms but has a significant keyword gap at the SKU level. Brevo's customer data platform (CDP), which tags thousands of product categories, provides a proprietary foundation to build authoritative, data-informed content for this new vertical.

Internal Data Sources

Use the Google Product Taxonomy list as a starting point for page creation. Map each SKU to trigger ideas (upsell, replenishment, review request) and leverage anonymized data from Brevo's CDP on which triggers work best for which product types.

Estimated Number of Pages

6,000-8,000

Establish Brevo as the definitive source for email marketing data by publishing thousands of hyper-specific benchmark pages. Each page reveals key performance indicators for a specific industry, email type, and year.

Example Keywords

• average click rate abandoned cart fashion
• welcome email unsubscribe rate SaaS
• B2B newsletter conversion benchmark 2025
• holiday campaign bounce rate retail

Rationale

Marketers, journalists, and agencies constantly search for data to benchmark their performance, but existing reports are broad and quickly outdated. Providing granular, up-to-date stats at the intersection of industry and campaign type creates an invaluable, link-worthy resource that competitors cannot replicate.

Topical Authority

Brevo processes billions of email events, giving it unparalleled, proprietary data to establish instant and unassailable topical authority. This play transforms internal data into a public good that will attract high-quality backlinks and position Brevo as a thought leader.

Internal Data Sources

Connect directly to Brevo's data warehouse to pull anonymized, aggregated campaign performance data, including open rates, click-through rates, bounce rates, and conversion metrics. Combine this with survey data from Brevo Academy to add qualitative insights.

Estimated Number of Pages

1,800-2,400

Create a real-time status dashboard for email deliverability, broken down by Internet Service Provider (ISP), country, and week. These pages serve as a critical resource for technical administrators troubleshooting email issues.

Example Keywords

• gmail deliverability this week
• outlook spam issues germany
• yahoo email delay 5xx fix
• sms deliverability india 2025

Rationale

When emails fail, technical admins search for immediate answers, often on forums like Reddit. By providing a dedicated, data-backed status page for each major ISP and country, Brevo can capture this high-urgency traffic and position itself as the most reliable provider.

Topical Authority

Brevo already has authority for deliverability topics like DKIM/SPF, and this play extends it dramatically. Leveraging over 10 billion send events, Brevo can provide unique, near-real-time data that no competitor or forum can match, creating a definitive authority hub.

Internal Data Sources

Utilize streaming bounce logs and latency metrics, automatically bucketed by ISP and geography. This internal data feed is the core of the play, allowing for the weekly generation of fresh, factual content about the state of global email delivery.

Estimated Number of Pages

15,000+

Build the web's most comprehensive library of integration guides, detailing how to connect Brevo with thousands of other SaaS tools. This strategy targets bottom-funnel users actively looking to automate their workflows.

Example Keywords

• Brevo integration with HubSpot CRM
• Brevo WooCommerce automation
• Brevo + Stripe webhook
• email marketing for Webflow store

Rationale

Users searching for how to connect two specific tools are problem-aware and solution-seeking, representing a high-intent audience. While Brevo has a few integration pages, competitors like Mailchimp dominate this space, leaving a massive opportunity to capture thousands of long-tail keyword combinations.

Topical Authority

Brevo currently has only 19 indexed /integrations/ URLs, indicating a significant content gap. By systematically creating pages for every possible integration, Brevo can build a deep moat and establish itself as the central hub for marketing automation connectivity.

Internal Data Sources

Ingest Brevo’s public API documentation, engineering blogs, and Help Center articles into a knowledge base. Mine customer support tickets and community forums to prioritize the most requested integrations and use cases.

Estimated Number of Pages

1,500-2,500

Improvements Summary

The strategy focuses on moving key bulk email pages from page 2 to page 1 by deepening on-page content, targeting high-intent keywords, and improving internal linking. It also recommends schema enhancements, technical SEO fixes, and new supporting blog content to capture long-tail queries.

Improvements Details

Key tasks include expanding pillar and supporting pages with detailed guides, comparison tables, compliance sections, and FAQs targeting keywords like 'bulk email service', 'mass email', and 'free SMTP server for bulk email'. Internal linking will be strengthened from related features and blog posts, while schema (FAQ, HowTo, Product) and meta descriptions will be optimized for better SERP visibility. New blog articles will address gaps such as 'bulk email vs drip campaigns' and 'bulk email deliverability checklist', and technical improvements will address Core Web Vitals and image optimization.

Improvements Rationale

These improvements are designed to capture high-volume, non-branded queries that are currently ranking just off page 1, where small content and technical gains can yield significant traffic increases. By addressing both core and long-tail keywords, improving topical authority, and tightening internal linking, the cluster is positioned to gain higher rankings and drive more qualified traffic. This approach is expected to increase organic visits and conversions by making the content more comprehensive, relevant, and discoverable.