Brian Kessman Organic Growth Opportunities

Comprehensive guides detailing specific agency business models across different industries, with actionable frameworks and implementation strategies. Each guide provides industry-specific insights, revenue models, and operational best practices.

Example Keywords

• "[industry] agency business model"
• "how to structure a [industry] agency"
• "[industry] agency revenue models"
• "scaling [industry] agency operations"

Rationale

High demand for specialized industry knowledge with clear commercial intent shown by CPCs ranging $3-5. Current domain shows strength in business model content but lacks industry-specific depth.

Topical Authority

Already ranking for general agency business model terms, providing natural expansion into industry verticals.

Internal Data Sources

Leverage consulting case studies, proprietary frameworks, and industry-specific success metrics from client engagements.

Estimated Number of Pages

500+ (covering 50+ industries with multiple subtopics per industry)

Comprehensive database of agency salary ranges and service rates across different regions, roles, and specialties. Content includes detailed breakdowns by experience level, market size, and agency type.

Example Keywords

• "[role] agency salary range"
• "agency rates for [service] in [location]"
• "[specialty] agency compensation data"
• "agency pricing benchmarks [year]"

Rationale

High-value search terms with strong commercial intent and limited current coverage in the market.

Topical Authority

Aligns with existing agency consulting expertise while expanding into high-demand compensation topics.

Internal Data Sources

Utilize anonymized client data, industry surveys, and consulting engagement insights.

Estimated Number of Pages

800+ (covering multiple regions, roles, and service types)

Extensive collection of detailed case studies showcasing innovative agency approaches, success stories, and transformation journeys. Each case study provides actionable insights and implementation frameworks.

Example Keywords

• "innovative agency case studies"
• "agency transformation examples"
• "successful agency pivots"
• "agency innovation strategies"

Rationale

High search intent for real-world examples and proven strategies in agency innovation.

Topical Authority

Builds on existing consulting expertise while providing valuable, practical content.

Internal Data Sources

Draw from client success stories, consulting engagements, and industry partnerships.

Estimated Number of Pages

1,000+ (hundreds of detailed case studies with analysis)

Comprehensive collection of real-world agency mistakes, recovery strategies, and lessons learned. Each chronicle includes detailed analysis and preventive measures.

Example Keywords

• "common agency mistakes"
• "how to fix [specific agency problem]"
• "agency crisis management"
• "agency turnaround strategies"

Rationale

Unique content angle with high engagement potential and limited competition.

Topical Authority

Leverages consulting experience in problem-solving and agency transformation.

Internal Data Sources

Use anonymized consulting cases, client experiences, and expert analysis.

Estimated Number of Pages

600+ (covering various types of mistakes and recovery scenarios)

Extensive collection of customizable proposal templates and winning strategies for different agency services and client types. Includes detailed guidelines and best practices for each template.

Example Keywords

• "agency proposal template for [service]"
• "[industry] agency pitch deck"
• "winning agency proposal examples"
• "agency pricing proposal templates"

Rationale

High-volume search terms with clear commercial intent and practical application.

Topical Authority

Natural extension of existing agency consulting expertise.

Internal Data Sources

Draw from successful client proposals, consulting frameworks, and industry best practices.

Estimated Number of Pages

500+ (various templates across services and industries)

Improvements Summary

The strategy focuses on optimizing content for high-potential, low-competition keywords related to agency business models. It includes enhancing on-page elements, expanding content depth, and improving internal linking structures.

Improvements Details

Key tasks include optimizing title tags, meta descriptions, and header tags with primary keywords like 'Agency business model' and 'Marketing agency business model'. Content should be expanded to over 2,000 words with actionable insights and visuals. Establish a pillar-cluster model for internal linking to improve navigation and SEO.

Improvements Rationale

These improvements aim to increase search rankings and organic traffic by targeting keywords with moderate search volumes and low competition. By enhancing content quality and structure, the strategy seeks to position the website as an authoritative source, improving engagement metrics and conversion rates.