Centripetal Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for 403 organic keywords and drive about 640 monthly organic visits (≈ $2k in equivalent traffic value) with no paid search footprint.
- Visibility is heavily brand-led: top keywords include “centripetal” (5.4k vol), “centripetal networks”, and misspellings, plus a few breakout informational terms like “trust but verify” and CVE queries (e.g., “cve-2025-32756”).
- Authority is moderate at 29, supported by ~20k backlinks from ~2k referring domains—good base, but not yet translating into broad non-branded rankings.
Growth Opportunity
- Traffic concentration is high: the homepage (48%) and one blog post (“trust but verify” page at 32%) deliver ~80% of organic visits—expanding high-intent solution/use-case content could diversify and stabilize traffic.
- Competitor gap signals large headroom: you’re last in the peer set (vs. Fortinet at ~1.4m monthly visits and 363k keywords), suggesting substantial untapped demand for non-branded cybersecurity and threat-intel queries.
- Your threat-research pages already show traction (e.g., Polyfill.io risks, zero-day/CVE PoCs); systematizing CVE coverage + adjacent “what it means / how to mitigate / detection” clusters can capture more long-tail search and funnel users into product pages.
Assessment
You have a credible link foundation and a few pages proving you can win attention, but organic visibility is still narrow and mostly brand/one-off content driven. The “so-what” is that you can grow meaningfully by building repeatable topic clusters around threat research and CleanINTERNET use cases, then improving internal linking to convert that demand. AirOps can help you scale this content engine systematically and close the non-branded visibility gap.
Competition at a Glance
Across 2 major competitors (Palo Alto Networks and Fortinet), Centripetal’s organic search visibility is currently far behind the category leaders.
Centripetal.ai ranks 3rd (last) for both monthly organic search traffic (640 visits) and ranking keywords (403 keywords) within this peer set.
The top performer is Fortinet, with 1,382,185 monthly organic visits and 363,469 ranking keywords—a scale of reach that indicates the market’s organic demand is being captured primarily by brands with vastly broader search footprint and content coverage, leaving Centripetal with a significant visibility gap to close to compete for attention in non-branded cybersecurity searches.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
This play creates a comprehensive response library for every significant CVE, focusing on network-layer mitigation and detection. It transforms technical vulnerability data into actionable defense guides for security practitioners.
Example Keywords
- CVE-2025-#### mitigation
- CVE-2025-#### detection queries
- CVE-2025-#### network indicators
- how to block CVE-2025-#### at the gateway
Rationale
Security teams search for immediate workarounds and network-level indicators during vulnerability outbreaks to protect systems before patches are applied. Providing these specific technical details captures high-intent traffic from professionals in active defense mode.
Topical Authority
Centripetal already sees its highest non-brand organic traffic from threat research and specific CVE bulletins, signaling that search engines trust the domain for vulnerability-related intelligence.
Internal Data Sources
Use internal Security Bulletins, the CleanINTERNET enforcement database of blocked request patterns, and proprietary analyst notes to provide unique detection logic.
Estimated Number of Pages
10,000+ (Covering historical and newly released CVEs annually)
This strategy generates detailed security hardening guides and configuration checklists for thousands of enterprise software and hardware products. It positions the brand as the go-to resource for establishing secure operational baselines.
Example Keywords
- [Product Name] hardening guide
- [Product Name] secure configuration checklist
- CIS benchmark [Product Name] summary
- best security settings for [Product Name]
Rationale
IT and security administrators frequently search for best-practice checklists when deploying new technology to ensure they aren't leaving default vulnerabilities exposed. These evergreen pages drive consistent traffic from implementers who are likely candidates for automated enforcement solutions.
Topical Authority
As a leader in intelligence-powered cybersecurity, providing authoritative configuration guidance aligns with Centripetal's mission of proactive threat prevention.
Internal Data Sources
Leverage internal deployment runbooks, support knowledge bases, and CleanINTERNET architecture guides to offer differentiated 'real-world' hardening advice.
Estimated Number of Pages
1,500+ (Covering major enterprise SaaS, networking gear, and cloud services)
This play builds a massive reference directory of threat actors, malware families, and ransomware groups, mapping their TTPs to network-layer defenses. It provides deep context on the 'who' and 'how' of modern cyber threats.
Example Keywords
- [Malware Name] C2 domains
- [Threat Actor] TTPs and infrastructure
- [Ransomware Group] indicators of compromise
- how to prevent [Malware] infection at the DNS level
Rationale
Cybersecurity researchers and SOC analysts search for specific actor infrastructure and malware behaviors to hunt for threats within their own networks. A structured encyclopedia captures this high-volume research traffic and demonstrates the depth of the brand's intelligence.
Topical Authority
Existing successful content on specific phishing campaigns and threat research proves that the domain has the necessary gravity to rank for broad threat intelligence terms.
Internal Data Sources
Utilize the proprietary 10B+ IOC database, historical threat research archives, and real-time telemetry on malicious infrastructure clusters.
Estimated Number of Pages
3,000+ (Covering active malware families and known threat actor groups)
This strategy maps complex regulatory requirements (like DORA, NIS2, and CMMC) to specific technical network controls and evidence-gathering steps. It bridges the gap between legal compliance and technical implementation.
Example Keywords
- DORA ICT risk management requirements
- NIS2 technical measures checklist
- CMMC level 2 network security controls
- NIST 800-53 [Control ID] implementation guidance
Rationale
Compliance is a primary driver for cybersecurity investment; organizations search for practical ways to meet specific audit requirements. By providing the 'how-to' for each control, Centripetal can attract budget-holders looking for compliant security solutions.
Topical Authority
Centripetal's ISO certifications and existing compliance use-case pages provide a foundation of trust for regulatory content.
Internal Data Sources
Incorporate internal compliance artifacts, audit-ready control narratives, and sector-specific case studies from healthcare and finance deployments.
Estimated Number of Pages
1,000+ (Covering various global and industry-specific frameworks)
This play creates a high-volume directory of indicator of compromise (IOC) pages, providing reputation scores and 'block/allow' recommendations for IPs and domains. It serves as a real-time decision support tool for security practitioners.
Example Keywords
- is [Domain Name] safe
- should I block [IP Address]
- [Domain Name] reputation score
- malicious ASN [Number] reputation
Rationale
There is a massive long-tail search volume for specific domains and IPs as analysts investigate alerts in their SIEMs. Providing immediate, data-backed answers to 'is this bad?' captures users at the exact moment they need threat intelligence.
Topical Authority
The core value proposition of the CleanINTERNET platform is operationalizing billions of IOCs, making this play a direct reflection of the brand's primary expertise.
Internal Data Sources
Feed the workflow with the 10B+ global IOC database, newly registered domain (NRD) feeds, and anonymized enforcement telemetry.
Estimated Number of Pages
50,000+ (Focusing on high-prevalence and high-search-volume indicators)
Improvements Summary
Expand each /threat-research/ advisory from single-term CVE targeting into multi-intent coverage by adding sections for PoC/exploit status, affected versions, IOCs, detection queries, and step-by-step mitigation. Standardize titles/H1s, add a jump-link table of contents, and keep visible “Updated on” timestamps during the first 7–14 days of active interest.
Improvements Details
Prioritize Tier 1 pages around low-competition queries like "CVE-2025-58115 PoC", "CVE-2025-27007 PoC", "CVE-2025-32756", "CVE-2025-22224", and "CVE-2025-24813 PoC" by adding supporting modifiers ("exploit", "proof of concept", "exploited in the wild", "mitigation", "workaround", "IOCs"). Update the advisory template to include: executive summary, “what we’re seeing,” affected versions table, IOC block with last-updated timestamp, detection & hunting (Sigma/Splunk/KQL examples), remediation steps, sources (vendor/CISA/NVD), and an FAQ block for snippet capture. Build hub pages (weekly exploited CVE tracker + vendor hubs) and add cross-links via a “Related advisories” module plus contextual links from product and threat-intel pages; add Article, BreadcrumbList, and FAQPage schema.
Improvements Rationale
Many target CVE SERPs show relatively low competition, yet the pages capture minimal traffic share, pointing to thin on-page coverage, missing intent modifiers, and weak internal linking. Adding PoC/exploit, detection, and mitigation content matches what users search during active exploitation and can capture multiple long-tail rankings per advisory. Hub pages and tighter internal links consolidate authority across the cluster, helping more advisories move from page 2 to page 1 during vulnerability spikes.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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