Chainalysis Organic Growth Opportunities

A massive programmatic library of jurisdiction-specific compliance guides covering country, state, and provincial requirements for Virtual Asset Service Providers. This play targets high-intent compliance officers seeking specific regulatory pathways and reporting obligations.

Example Keywords

• VASP license requirements in [Country]
• crypto exchange licensing [Jurisdiction]
• FATF Travel Rule [Country] threshold
• crypto AML reporting requirements [Jurisdiction]

Rationale

Compliance teams require granular, localized data to maintain global operations. By providing these guides, chainalysis.com captures users at the start of their regulatory journey, positioning their software as the necessary control mechanism.

Topical Authority

Chainalysis is already recognized for its regulatory research and geography-of-crypto reporting, making it a natural authority for jurisdictional compliance data.

Internal Data Sources

Use existing Geography of Crypto report PDFs, Academy jurisdictional modules, and webinar transcripts to provide unique, cited regulatory insights.

Estimated Number of Pages

3,000+ (Covering 200+ jurisdictions with multiple sub-topic pages each)

A structured encyclopedia of illicit entities, ransomware groups, and laundering typologies designed as a reference for investigators. These pages provide 'intel cards' that describe how specific threats operate and how to detect them on-chain.

Example Keywords

• [Ransomware Group] crypto laundering
• [Scam Brand] wallet addresses
• how [Scam Brand] works
• indicators of compromise crypto fraud [Typology]

Rationale

Investigators and risk teams frequently search for specific entity names and threat patterns. This play captures long-tail investigative intent that leads directly to the need for Reactor or KYT tools.

Topical Authority

Chainalysis's core brand is built on crypto crime research; the domain already ranks for 'crypto hacks' and 'crypto theft,' providing a strong foundation for this index.

Internal Data Sources

Leverage the extensive blog corpus (863+ posts) and annual Crypto Crime Reports to populate entity histories and detection patterns.

Estimated Number of Pages

2,000+ (Covering hundreds of documented groups and thousands of specific scam/fraud variants)

Programmatic 'exam-prep' packs that provide compliance teams with checklists and evidence requirements for specific regulators. These pages map regulatory expectations to the specific artifacts and data points needed during an audit.

Example Keywords

• crypto compliance audit checklist
• digital asset AML exam checklist
• MSB exam evidence request list
• transaction monitoring model validation checklist

Rationale

Regulated entities face recurring audit cycles and search for operational readiness templates. This play targets BOFU (bottom-of-funnel) users who need to prove their compliance program's efficacy.

Topical Authority

As a trusted partner to both regulators and financial institutions, Chainalysis has the unique E-E-A-T required to provide authoritative audit-prep content.

Internal Data Sources

Utilize webinar transcripts from regulatory experts and internal 'control mapping' documentation that aligns product features with audit requirements.

Estimated Number of Pages

25,000+ (Mapping 100+ regulators across dozens of compliance topics and entity types)

A comprehensive library of alert scenarios and triage playbooks for compliance operations teams. Each page defines a specific risk scenario, trigger logic, and the investigative steps required to resolve the alert.

Example Keywords

• crypto transaction monitoring scenarios
• AML alert triage checklist crypto
• how to investigate high-risk wallet exposure
• crypto compliance alert playbook

Rationale

Compliance teams building or tuning their monitoring systems search for scenario logic and triage best practices. This play directly showcases the value of the Chainalysis KYT platform.

Topical Authority

Chainalysis is a market leader in KYT (Know Your Transaction), and its Academy already provides certified specialist training in these exact workflows.

Internal Data Sources

Use internal alert taxonomies, Academy training materials, and sanitized case management templates to offer practitioner-level triage steps.

Estimated Number of Pages

15,000+ (Covering hundreds of typologies across various assets, chains, and severity levels)

Static monitoring and response playbooks for Web3 security teams, protocol developers, and insurers. These pages focus on detecting and preventing specific exploit classes like oracle manipulation or governance attacks.

Example Keywords

• smart contract monitoring alerts
• onchain anomaly detection for protocols
• detect governance attack web3
• detect oracle manipulation crypto

Rationale

The rise in DeFi exploits has created a massive need for proactive security monitoring. This play targets the technical security buyer who needs to implement real-time on-chain safeguards.

Topical Authority

Chainalysis's high-profile research into bridge exploits and protocol hacks gives it the technical credibility to lead in Web3 security content.

Internal Data Sources

Leverage research into past protocol hacks and product documentation for security-focused tools like Hexagate to build detection blueprints.

Estimated Number of Pages

12,000+ (Covering exploit classes across dozens of protocol types and blockchain ecosystems)

Improvements Summary

Rebuild the 2024–2026 research pages to target specific non-branded terms, add snippet/PAA-friendly sections, and publish data-first elements like sortable HTML ranking tables and clear methodology blocks. Consolidate ranking signals across www vs go vs PDF with canonicals/HTML-first pages, then concentrate internal links into new /reports/crypto-crime/ and /reports/crypto-adoption/ hubs.

Improvements Details

Map primary keywords to the correct URLs (e.g., "crypto adoption" and "cryptocurrency adoption" to the 2025 index, "crypto theft" to the 2026 stolen funds post, and "number of crypto scam victims 2025" to the scams page) and differentiate 2024 vs 2025 adoption intent to prevent cannibalization. Add above-the-fold Key Findings, definitions ("What is the Global Crypto Adoption Index?"), jump-link TOCs with keyword anchors, and upgraded titles/meta that include the main term in the title, H1, first 100 words, and H2s. Create HTML summary pages for PDFs, apply Article/BreadcrumbList plus FAQPage and Dataset/Report markup where relevant, and add contextual links from trend posts into hub pages and section anchors (including "north korea crypto hackers").

Improvements Rationale

These changes reduce URL competition between similar year-based pages and stop authority dilution caused by split versions on www, go, and PDF assets. Clear keyword-to-URL targeting, stronger CTR-focused SERP copy, and structured snippet/PAA sections increase relevance for head terms like crypto adoption and crypto theft. Hub-based internal linking and consistent methodology/author signals improve ranking stability and help move page-2 terms onto page 1.