Chainguard ️ Organic Growth Opportunities

Create high-intent landing pages for every popular upstream container image, focusing on security, hardening, and vulnerability remediation. These pages bridge the gap between generic image usage and enterprise-grade security requirements.

Example Keywords

• secure postgres docker image
• hardened redis container image
• minimal nginx image vulnerabilities
• envoy image security best practices
• kafka container image for production

Rationale

Developers and security engineers frequently search for hardened versions of popular open-source images to meet production security standards. By providing dedicated pages for each image, Chainguard can capture users at the moment they are selecting their infrastructure components.

Topical Authority

Chainguard's existing image directory and vulnerability advisory database provide the technical foundation to rank for image-specific security queries. The site already demonstrates authority in container fundamentals and 'golden image' concepts.

Internal Data Sources

Use the images.chainguard.dev directory metadata, including supported tags, rebuild cadence, included packages, and real-time advisory feeds to generate differentiated, data-rich content.

Estimated Number of Pages

5,000+ (Covering the full catalog of popular OSS images and their variants)

Develop app-specific migration playbooks for replacing common Bitnami Helm charts with secure, continuously patched Chainguard-based deployments. These guides provide actionable value for teams looking to reduce their vulnerability surface area.

Example Keywords

• bitnami redis helm chart alternative
• migrate bitnami postgres to secure image
• replace bitnami kafka chart
• secure helm chart for elasticsearch
• bitnami mongodb migration guide

Rationale

Bitnami is a market leader for 'easy-to-use' charts, but enterprise users often outgrow them due to security and patching requirements. Targeting these specific migration paths captures high-intent buyers looking for a more secure alternative.

Topical Authority

Chainguard already has successful content regarding Bitnami migrations; expanding this to a programmatic app-by-app level leverages existing relevance to dominate long-tail migration queries.

Internal Data Sources

Utilize internal mapping tables of Bitnami charts to Chainguard image replacements, along with validated configuration snippets and hardening defaults from the engineering knowledge base.

Estimated Number of Pages

1,200+ (Covering the most popular Helm charts in the Kubernetes ecosystem)

Generate pages for high-demand Maven and PyPI packages that focus on secure versions, build-from-source provenance, and rapid patching. This strategy targets the massive long-tail of software dependency security searches.

Example Keywords

• secure log4j maven dependency
• patched requests python package
• secure spring-boot-starter-web version
• bouncycastle-fips library security
• secure pandas python dependency

Rationale

Software supply chain security starts at the library level. By providing pages for individual packages, Chainguard can compete with broad security players like Snyk while offering a direct product solution (Chainguard Libraries).

Topical Authority

Chainguard's focus on 'trusted artifacts for every layer' and the existing Libraries product line provide the necessary credibility to rank for package-level security queries.

Internal Data Sources

Leverage Chainguard Factory build metadata, package-level provenance artifacts, and vulnerability status signals to provide unique, verifiable security data for each package.

Estimated Number of Pages

50,000+ (Targeting the top-tier of Maven and PyPI ecosystems by usage and risk)

Create a programmatic library of 'FROM-line' replacement guides that show engineers how to upgrade insecure base images to hardened alternatives. Each page provides a side-by-side comparison of insecure vs. secure Dockerfile patterns.

Example Keywords

• replace ubuntu:20.04 in Dockerfile
• python:3.9-slim production Dockerfile
• hardened nodejs Dockerfile best practices
• minimal java 17 Dockerfile
• non-root nginx Dockerfile example

Rationale

Engineers often search for specific base image replacements when trying to clear CVEs in their CI/CD pipelines. Providing 'drop-in' code snippets and compatibility notes drives high-intent traffic directly to the product.

Topical Authority

Chainguard is a recognized leader in minimal, distroless-style images. This play builds on existing authority in container hardening and 'secure-by-default' engineering.

Internal Data Sources

Use internal solutions engineering 'gotchas' (CA certs, shell expectations, libc differences) and image directory tag data to ensure technical accuracy and differentiation.

Estimated Number of Pages

15,000+ (Covering common base image families, versions, and framework pairings)

Develop detailed implementation guides for specific regulatory controls (NIST, CIS, DISA) as they apply to container and VM images. These pages help compliance officers and engineers operationalize security mandates.

Example Keywords

• NIST 800-53 container image hardening
• CIS Docker Benchmark remediation steps
• DISA STIG compliance for kubernetes images
• FIPS 140-3 container implementation
• CMMC 2.0 software supply chain requirements

Rationale

Regulatory requirements are the primary driver for enterprise security spend. Providing the 'how-to' for specific controls positions Chainguard as the essential partner for regulated industries.

Topical Authority

Chainguard's existing FIPS and STIG commitment pages, along with its public sector solutions, provide a strong foundation for ranking in the compliance domain.

Internal Data Sources

Incorporate data from the Chainguard Trust Center, legal policy documents, and internal compliance FAQs to provide authoritative, audit-ready content.

Estimated Number of Pages

2,000+ (Mapping controls across NIST 800-53, CIS Benchmarks, and DISA STIGs)

Improvements Summary

Create a single Chainguard Images hub page on www.chainguard.dev and tighten canonicals/linking between www, images.chainguard.dev, and edu to stop keyword splitting. Expand the top “page-2” docs (distroless, musl vs glibc, grype scanner) into complete guides and add indexable context blocks to catalog/directory pages without changing the browsing UX.

Improvements Details

Build or revamp a canonical hub page targeting "chainguard images" and link it prominently from homepage/pricing/about; set canonicals so the hub owns the head term while docs and catalog support it. Update edu pages to match query intent: add definitions, comparison tables, step-by-step sections, and FAQs for "distroless"; add a decision tree + compatibility matrix for "musl vs glibc"; add a <2-minute quickstart, CI example, and output interpretation for "grype scanner". Add 150–300 words of unique intro copy plus "How to use" and "Security & maintenance" blocks on key catalog/directory pages, then shift generic targets (e.g., go image, node images) toward security-intent variants like "hardened", "signed", and "SBOM".

Improvements Rationale

Current pages have strong utility but too little indexable context for competitive mid-funnel terms, and authority is split across subdomains, which can keep rankings stuck around positions 11–20. A canonical hub + stronger internal links concentrates relevance for "chainguard images" while expanded guides satisfy what Google expects for "distroless", "musl vs glibc", and "grype scanner" queries. Adding unique catalog copy and long-tail security modifiers improves match quality and brings in higher-intent traffic that is more likely to move from education pages to evaluation paths.