Checkout.com Organic Growth Opportunities

A massive library of programmatic landing pages that provide implementation and operational guidance for specific payment methods across global markets.

Example Keywords

• "accept [payment method] in [country]"
• "[method] integration [country]"
• "[method] settlement time [country]"
• "[method] chargeback rules [country]"

Rationale

Global merchants expanding into new regions require specific technical and operational details for local payment methods. By providing these granular guides, checkout.com can capture high-intent traffic from businesses in the implementation phase.

Topical Authority

Checkout.com already ranks for payment mechanics like BIN, ARN, and AVS mismatch, proving that search engines view the domain as a credible source for technical payment infrastructure details.

Internal Data Sources

Utilize internal payment method specifications, the existing /docs sitemap (508 URLs), Support Help Center articles, and regional case studies to provide differentiated, non-generic content.

Estimated Number of Pages

15,000+ (Covering 50+ methods across 200+ countries and multiple use cases)

Structured country-level landing pages designed for businesses planning international expansion, covering local acquiring, regulatory nuances, and card scheme considerations.

Example Keywords

• "payment processing in [country]"
• "local acquiring [country]"
• "cross-border payments acceptance [country]"
• "merchant onboarding requirements [country]"

Rationale

Businesses researching how to enter new markets search for localized payment infrastructure requirements. These pages position checkout.com as the expert partner for global expansion.

Topical Authority

Existing organic success with infrastructure concepts like authorization numbers and reversals aligns perfectly with the persona of a payments leader researching country-specific processing.

Internal Data Sources

Leverage internal coverage facts (145 currencies), Trust Center security language, and the 60+ existing regional guides and reports for rich context.

Estimated Number of Pages

1,000+ (Covering 200+ markets with vertical-specific variants like SaaS, Travel, and Gaming)

Technical landing pages and implementation guides tailored to specific commerce platforms, headless frameworks, and engineering ecosystems.

Example Keywords

• "payment gateway for [platform]"
• "[platform] payment provider for enterprise"
• "[framework] payments integration API"
• "headless commerce payment gateway [platform]"

Rationale

Developers and commerce architects search for platform-specific integration patterns during vendor selection. Providing copy-pasteable guidance for their specific stack drives high-intent technical traffic.

Topical Authority

The domain's extensive /docs and api-reference footprint (500+ URLs) establishes a strong foundation for ranking in developer-intent search results.

Internal Data Sources

Use the API Reference, SDK documentation, internal partner/integration catalogs, and common support ticket themes to address real-world integration friction.

Estimated Number of Pages

600+ (Covering hundreds of platforms, frameworks, and server-side languages)

A comprehensive operational library that helps payment engineers and finance teams interpret and resolve specific transaction decline codes from various card networks.

Example Keywords

• "visa decline code [code]"
• "mastercard response code [code] meaning"
• "soft decline code [code]"
• "[code] retry strategy"

Rationale

When transactions fail, teams search for the specific code to find a resolution. These pages provide the fix and route users toward checkout.com's optimization products like Intelligent Acceptance.

Topical Authority

Checkout.com already wins traffic for tactical troubleshooting terms like "AVS mismatch" and "do not honor," making this a natural and scalable extension of a proven strategy.

Internal Data Sources

Incorporate Support/HC articles, internal webhook event documentation, and the 114 merchant communications regarding scheme rule updates.

Estimated Number of Pages

1,500+ (Covering hundreds of codes across multiple networks and failure scenarios)

A programmatic library that helps prospects understand the underwriting requirements, risk signals, and documentation needed for specific Merchant Category Codes (MCCs).

Example Keywords

• "payment processor underwriting requirements [industry]"
• "mcc [####] underwriting"
• "high risk merchant account requirements [industry]"
• "reserve requirements for [industry] payments"

Rationale

Onboarding friction is a major pain point in payments. Providing transparency into the underwriting process for specific industries attracts high-intent leads early in their search for a new provider.

Topical Authority

Authority in payment mechanics (ACH, BIN, ARN) transfers effectively to the risk and compliance persona, who values precision and technical depth.

Internal Data Sources

Utilize sanitized underwriting policy guidelines, aggregated risk outcomes by vertical, and the 102 existing case studies for industry-specific proof.

Estimated Number of Pages

10,000+ (Covering 400+ MCCs across major global markets and business models)

Improvements Summary

Refresh key Checkout.com blog explainers on reversals, refunds, chargebacks, declines, and settlement with definition-first intros, intent-matched sections, and tighter keyword mapping. Add comparison tables, timelines, and FAQ blocks tied to long-tail queries, then connect the cluster with a new hub page and 5–8 contextual internal links per article.

Improvements Details

Prioritize pillar updates for /blog/chargebacks-vs-refunds ("chargeback vs refund"), /blog/refund-vs-reversal-transaction ("reversal vs refund"), and /blog/what-is-a-payment-reversal ("payment reversal meaning"), expanding sections for variants like "chargeback vs reversal" and "what does reversal mean on a bank statement". Target quick-win pages with low-SERP-count terms: /blog/do-not-honor-meaning ("do not honor due to avs/cvv settings"), /blog/what-is-an-arn ("23 digit acquirer reference number"), and /blog/what-is-pinless-debit ("pinless debit"); add snippet-ready 40–60 word definitions under H1, tables (Reversal vs Refund vs Chargeback; Authorization vs Capture vs Clearing vs Settlement), and FAQPage + Article schema. Launch a hub glossary page and add a "Next in the lifecycle" module to reduce overlap between similar pages (reversal/refund/chargeback; clearing/settlement) and clarify primary query focus.

Improvements Rationale

Many pages currently rank for only a few keywords and show low traffic share, suggesting thin query coverage and weak SERP intent match. Expanding on-page targeting around winnable long-tail terms (including low result-count queries) plus snippet blocks, tables, and FAQs increases chances of page-1 placement and featured snippets. A hub-and-spoke internal linking setup concentrates topical authority, reduces cannibalization, and helps search engines understand the transaction lifecycle relationships across the cluster.