CIT Organic Growth Opportunities

Create a comprehensive library of lookup pages for every major hardware and software product's End-of-Life (EOL) and End-of-Support (EOS) dates. These pages will detail migration paths and CIT's upgrade/support offerings, capturing urgent, purchase-ready traffic.

Example Keywords

• "windows server 2016 end of life"
• "cisco asa 5506 end of support"
• "vmware vsphere 6.7 eol"
• "dell poweredge r730 lifecycle"
• "sonicwall tz400 end of support"

Rationale

SEMrush data indicates tens of thousands of monthly searches for 'product + end of life' terms. These queries have extremely high commercial intent, as users are actively forced to seek replacements or support. Creating an authoritative, centralized resource for this information will attract highly qualified leads at the exact moment of need.

Topical Authority

While CIT has a single blog post on EOL, this play establishes them as the definitive authority on the entire hardware and software lifecycle. By covering thousands of products from partners they already work with (Dell, HPE, Cisco, Microsoft), they demonstrate comprehensive expertise that builds immense trust and topical relevance.

Internal Data Sources

Leverage CIT’s warranty/RMM database to understand device age distribution. Use partner price-book feeds for replacement SKUs and internal 'migration playcards' to provide realistic data on labor hours and potential downtime for upgrades.

Estimated Number of Pages

2,000-3,000

Establish a real-time, indexable library of security bulletins for every Common Vulnerability and Exposure (CVE) affecting vendors CIT supports. Each page will provide a plain-English summary, risk analysis, and patch guidance, positioning CIT as a first-responder security authority.

Example Keywords

• "cve-2024-34005 sonicwall patch"
• "microsoft cve june 2025 summary"
• "vmware vcenter cve list 2024"
• "critical cisco vulnerability fix"

Rationale

CVE-related keywords see massive traffic spikes during security events, with users desperately seeking clear, actionable information. SERPs are currently dominated by technical jargon from official sources. By providing human-readable analysis and solutions, CIT can capture this high-urgency traffic and demonstrate its proactive security posture.

Topical Authority

CIT already ranks for a single, highly specific CVE, proving they can gain traction. Scaling this to cover all relevant vulnerabilities would build unparalleled authority in the cybersecurity space, making their site the go-to resource for businesses in the Midwest during a crisis.

Internal Data Sources

Use RMM patching telemetry to show how quickly CIT protects clients. Incorporate anonymized SOC alert narratives and ticket notes that prove exploit attempts were blocked by CIT's managed EDR services.

Estimated Number of Pages

1,200+ per year

Publish a massive library of prescriptive, step-by-step hardening guides for specific hardware models, firmware versions, and OS builds. This play turns internal 'golden image' configurations into public-facing assets that attract technical decision-makers.

Example Keywords

• "fortigate 60f hardening guide"
• "idrac9 secure configuration"
• "windows 11 cis benchmark level 1"
• "cisco catalyst 9200 security best practices"
• "hpe proliant bios security settings"

Rationale

Technical practitioners and security-conscious IT managers constantly search for best-practice configuration guides to secure their infrastructure. These keywords have high volume and are underserved by competitors, with most results pointing to dense official documentation. Providing clear, actionable blueprints establishes CIT as a hands-on expert.

Topical Authority

CIT's 30+ years of field experience means they possess hundreds of internal run-books and secure configuration documents. Publishing this proprietary knowledge demonstrates a level of technical depth that competitors who only create high-level marketing content cannot match, building immense authority.

Internal Data Sources

Transcribe ITGlue secure-config documents and engineer run-books into web content. Augment with lab screenshots, CLI outputs, and anonymized data showing reductions in SOC alerts post-hardening.

Estimated Number of Pages

1,800+

Create a scorecard for every common SaaS application found in SMB networks, grading each on security, compliance, and data privacy. This provides a valuable resource for managers trying to control unsanctioned software usage and guides them to CIT-approved alternatives.

Example Keywords

• "slack security review 2025"
• "is asana hipaa compliant"
• "canva gdpr compliance"
• "monday.com security score"
• "docusign vs pandadoc security"

Rationale

The proliferation of 'Shadow IT' is a major pain point for businesses, and compliance or IT managers are actively searching for risk assessments of these tools. This play targets these high-value personas with content that directly addresses their concerns, positioning CIT as a strategic partner in governance and security.

Topical Authority

CIT's existing managed firewall and CASB (Cloud Access Security Broker) services provide them with real-world, anonymized data on which apps are being used and the risks they pose. Leveraging this unique data provides an authentic, evidence-based foundation for the content that is impossible for competitors to replicate.

Internal Data Sources

Use anonymized firewall and CASB discovery logs to identify the most common SaaS apps. Pull from internal vCISO questionnaires that link specific applications to common security control gaps and compliance failures.

Estimated Number of Pages

1,600+

Develop a large-scale 'cookbook' of PowerShell, Bash, and other scripts that CIT engineers use to solve real-world IT problems. Each page would feature the script, a step-by-step explanation, and the business problem it solves, attracting a technical audience.

Example Keywords

• "powershell script to disable smb1"
• "intune json to install crowdstrike"
• "bash script to check disk space linux"
• "powershell force gpupdate remote computers"

Rationale

IT practitioners and system administrators frequently search for scripts to automate tasks and fix issues, often landing on forums like StackOverflow. By creating a well-organized, MSP-branded library of proven scripts, CIT can capture this valuable audience and establish itself as a source of practical, expert knowledge.

Topical Authority

This play directly leverages CIT's most valuable proprietary asset: the accumulated knowledge of its help desk and engineering teams. Publishing real scripts from their internal ITGlue/Kaseya library provides an unparalleled level of authenticity and authority that generic marketing content can never achieve.

Internal Data Sources

Utilize the company's internal script library from tools like ITGlue or Kaseya. Anonymized ticket data can be used to frame each script with the real-world business problem it solved, adding valuable context.

Estimated Number of Pages

1,500+

Improvements Summary

Revise and expand core service and supporting pages to target high-value, geo-specific managed IT keywords for Minneapolis. Add new comparison, pricing, and case study content, and strengthen internal linking and local trust signals.

Improvements Details

Update the primary managed services page with a geo-targeted title, expanded content on pricing, support, and security, and an FAQ with schema. Refresh the supporting blog to target more keyword variants and link authoritatively. Publish new blogs focused on provider comparisons, pricing, and case studies, each linking back to the main service page and each other. Add local signals like Google Maps embeds, client testimonials, and build local citations. Target keywords include 'managed it services minneapolis', 'it managed services minneapolis', and related variants.

Improvements Rationale

These improvements address low current rankings for high-intent, geo-modified keywords by making pages more relevant and authoritative for local search. Expanding content and adding local trust signals help meet user and search engine expectations, while internal linking and schema markup improve topical authority and visibility. The approach is designed to move key pages from page 2 to page 1, increasing qualified traffic and leads.