Clarivate Organic Growth Opportunities

A massive jurisdictional library providing step-by-step operational guidance for patent and trademark actions across every global territory. This play targets high-intent operational queries from IP counsel and paralegals looking for specific filing and maintenance requirements.

Example Keywords

• patent renewal fees [country]
• patent assignment recordal requirements [country]
• trademark opposition process [country] timeline
• IP docketing requirements [country]

Rationale

IP teams and law firms constantly search for specific jurisdictional data for renewals, recordals, and translations. By providing these operational playbooks, Clarivate can capture users at the exact moment they need to execute a task that Clarivate’s software and services automate.

Topical Authority

Clarivate already has a significant IP footprint with over 1,500 URLs and established services in annuities and docketing, making it a trusted source for procedural data.

Internal Data Sources

Use internal SOPs from patent annuities and recordals teams, country practice notes, and internal process checklists to provide differentiated, expert-level detail.

Estimated Number of Pages

120,000+ (Covering 200+ jurisdictions across multiple IP rights and dozens of specific actions)

A programmatic matrix of pages detailing the specific evidence and submission requirements for Health Technology Assessment (HTA) agencies worldwide. This targets market access professionals who need to know how specific agencies evaluate clinical and economic data.

Example Keywords

• HTA requirements [country]
• payer evidence requirements [agency]
• cost effectiveness model requirements [agency]
• real world evidence accepted by [agency]

Rationale

Market access is a high-stakes, information-dense field where professionals search for agency-specific submission checklists. Providing this data at scale positions Clarivate as the essential intelligence layer for biopharma commercialization.

Topical Authority

With over 1,400 Life Sciences URLs and existing commercialization expertise, Clarivate is uniquely positioned to host this technical regulatory content.

Internal Data Sources

Leverage Cortellis regulatory and market access taxonomies, agency submission frameworks, and internal analyst report structures.

Estimated Number of Pages

40,000+ (Mapping countries, agencies, and evidence types across various product categories)

A library of technical implementation guides that show developers how to integrate Clarivate data into enterprise environments like Snowflake, Databricks, and Power BI. This play captures technical buyers searching for solution patterns rather than just API documentation.

Example Keywords

Rationale

Technical decision-makers often search for "how-to" recipes when evaluating data providers. Providing ready-made integration patterns reduces friction and attracts high-value enterprise architects.

Topical Authority

Clarivate’s existing developer portal and high domain authority in research and IP data provide the necessary credibility for technical implementation content.

Internal Data Sources

Utilize API endpoint definitions, field mapping schemas, and internal solution architecture diagrams from customer engineering teams.

Estimated Number of Pages

8,000+ (Covering various data domains, programming languages, and cloud data platforms)

A comprehensive library of RFP templates, evaluation criteria, and security clauses for research, IP, and life sciences software categories. This play targets procurement officers and solution owners during the final stages of the vendor selection process.

Example Keywords

• RFP template for IP management
• vendor evaluation criteria for research analytics
• SOC 2 questions for SaaS vendors
• SAML SSO requirement wording

Rationale

Procurement teams search for specific clause wording and evaluation frameworks to build their RFPs. By providing these assets, Clarivate can influence the requirements of the RFP to favor its own high-standard security and compliance features.

Topical Authority

Clarivate’s published trust and security artifacts, including ISO documentation, provide the authoritative foundation needed for procurement-grade content.

Internal Data Sources

Use sanitized sales enablement RFP responses, ISO controls mapping, and internal onboarding checklists to offer proprietary, expert-vetted clauses.

Estimated Number of Pages

30,000+ (Covering requirements and security controls across all major Clarivate solution categories)

Programmatic landscape pages that provide high-level snapshots of clinical pipelines by indication, target, and mechanism of action. This play targets biopharma strategy and competitive intelligence teams looking for market overview data.

Example Keywords

• pipeline landscape [indication]
• competitive landscape [target]
• mechanism of action competitors [indication]
• clinical pipeline analysis platform

Rationale

Strategy teams need indication-specific competitive intelligence to identify market gaps. These snapshots serve as a powerful lead magnet for the deeper, paywalled insights found in the Cortellis suite.

Topical Authority

Clarivate’s existing "Drugs to Watch" reports and extensive Life Sciences content library establish it as a leader in biopharma pipeline analysis.

Internal Data Sources

Leverage Cortellis pipeline taxonomies, modality definitions, and internal analyst report frameworks to generate structured, data-rich summaries.

Estimated Number of Pages

20,000+ (Covering thousands of indications, targets, and mechanisms of action)

Improvements Summary

Tighten keyword-to-page mapping across Web of Science, JCR, SCI-E/SSCI, and Master Journal List to match navigational vs how-to intent and cut cannibalization between clarivate.com, mjl.clarivate.com, and support. Expand priority pages with intent-matched sections, FAQPage schema, and clearer internal paths from informational queries to product and demo CTAs.

Improvements Details

Update titles/H1s and above-the-fold copy to mirror query language ("webofscience", "journal citation reports impact factor", "science citation index", "SCIE", "SSCI"). Add a step-by-step "How to find impact factor" section + 6–10 FAQs with JSON-LD on the JCR page, and add "Web of Science data" + "Search Web of Science" modules and FAQs on the Web of Science page. Make MJL home/search pages rankable with crawlable explanatory content for "wos search" and journal lookup terms, publish evergreen guides ("How to find a journal’s Impact Factor" and "SCI vs SCIE vs SSCI"), and connect everything via a "Journal Evaluation & Metrics" hub with descriptive anchor text.

Improvements Rationale

High-volume terms show low traffic share, pointing to intent mismatch (product pages not answering how-to queries) and split relevance across subdomains. FAQ schema and dedicated educational pages improve eligibility for rich results and better match competitive SERPs for "how to find impact factor" and SCI/SCIE/SSCI comparisons. Clearer internal linking and cross-domain association concentrate authority on the right URL, improving ranking stability and conversion flow from guides to JCR/Web of Science pages.