Close Organic Growth Opportunities

This play creates a massive library of role-specific landing pages that map Close’s CRM capabilities to the unique daily workflows of different sales personas. By combining LinkedIn-derived job responsibilities with internal product data, Close can position itself as the 'Operating System' for specific roles.

Example Keywords

• "CRM for SDR manager"
• "best CRM for RevOps manager"
• "CRM for founder-led sales"
• "sales leader CRM workflows"
• "CRM for account executives in SaaS"

Rationale

High-intent buyers often search for tools tailored to their specific job function. By providing granular guides on how a specific role (e.g., RevOps) uses Close to solve their unique problems, the brand can capture underserved long-tail traffic that generic CRM pages miss.

Topical Authority

Close already has a small persona section in its sitemap (e.g., /persona-sales-leader); expanding this leverages their existing reputation for sales leadership and operational excellence.

Internal Data Sources

Use LinkedIn data sources for role enrichment, Close Help Docs for technical setup, and the internal Changelog to provide role-specific proof of recent product improvements.

Estimated Number of Pages

3,000+ (Covering hundreds of job titles across various sales motions and team stages)

This strategy generates technical implementation blueprints that provide the exact data architecture (pipelines, fields, and statuses) needed for different industries. It targets users in the 'how-to' phase of CRM setup who are looking for structured configuration guidance.

Example Keywords

• "sales pipeline stages for SaaS"
• "CRM fields for real estate"
• "opportunity stages for consulting"
• "lead status values for insurance"
• "CRM data model for professional services"

Rationale

Users searching for pipeline stages or field templates are often in the process of switching or setting up a new CRM. Providing these blueprints positions Close as the expert choice that understands their specific business logic.

Topical Authority

Close’s domain authority (45) and existing coverage of sales processes make it a credible source for industry-standard data models.

Internal Data Sources

Leverage API documentation for schema constraints, internal onboarding checklists from Customer Success, and common custom field schemas used by top-performing customers.

Estimated Number of Pages

2,500+ (Covering 300+ industries across multiple business models and deal types)

This play focuses on the operational 'bridge' between lead generation tools and Close. It creates step-by-step automation guides for every possible lead source, showing users exactly how to route, sequence, and follow up with leads automatically.

Example Keywords

• "automate leads from Typeform to CRM"
• "route Calendly leads to sales"
• "Facebook lead ads to Close workflow"
• "G2 lead follow up automation"
• "connect Webflow forms to sales sequence"

Rationale

Integration intent is extremely high-intent; users want to know if their existing stack will work with Close. By moving beyond 'we integrate with X' to 'here is the exact playbook for X,' Close captures users looking for immediate operational efficiency.

Topical Authority

With 61+ existing integration pages and a robust developer portal, Close is already recognized as a highly integrable CRM for modern sales stacks.

Internal Data Sources

Use the existing Integrations directory, workflow automation help docs, and anonymized support ticket patterns to identify common setup challenges.

Estimated Number of Pages

1,500+ (Covering 200+ lead sources across various lead types and response motions)

This strategy scales high-intent 'money pages' (alternatives, vertical-specific CRM pages, and playbooks) across Close's existing international subfolders. It moves beyond translated blog content into localized commercial pages that drive conversions in non-English markets.

Example Keywords

• "alternative à Pipedrive"
• "CRM para inmobiliaria"
• "CRM für Startups"
• "melhor CRM para vendas externas"
• "CRM con llamadas integradas"

Rationale

Close already has a massive international footprint (900+ pages per language), but it is currently under-indexed on commercial keywords. Localizing high-intent page types allows Close to compete with global giants in their local languages.

Topical Authority

The existing localized blog and glossary content provides a strong foundation of topical relevance in French, Spanish, German, and Portuguese.

Internal Data Sources

Utilize localized product truth tables, feature availability matrices by region, and localized versions of the internal Changelog.

Estimated Number of Pages

2,000+ (Distributed across the four primary non-English locales)

This play creates a comprehensive library of objection-handling scripts and proof points derived from real sales interactions. It uses transcribed demo and webinar data to provide 'real-world' responses rather than generic sales advice.

Example Keywords

• "how to handle pricing objections"
• "response to 'we use a competitor' objection"
• "sales script for 'not interested'"
• "overcoming security concerns in sales"
• "handling 'too busy' in cold calling"

Rationale

Sales reps and managers constantly search for actionable scripts to improve their win rates. By anchoring these scripts in Close-specific workflows and proof points, the content becomes a powerful lead magnet for the CRM.

Topical Authority

Close’s 'No BS' brand and extensive library of sales coaching content (e.g., /coaches-corner) make it a highly credible authority on sales execution.

Internal Data Sources

Use AirOps to transcribe anonymized demo recordings, webinar Q&A sessions, and security/compliance documentation to provide factual proof points.

Estimated Number of Pages

2,000+ (Covering hundreds of objection nodes across multiple communication channels)

Improvements Summary

Refresh the “Sales Execution Templates & Playbooks” cluster to match template/example intent: add downloadable Sheets/Docs, copy-paste blocks, scenario-based scripts, and snippet-ready tables/lists near the top. Build two hub pages and tighten internal links across reports, KPIs, scripts, funnels, pipelines, and closing content, with selective product callouts to Close features.

Improvements Details

Prioritize upgrades for /blog/how-to-create-a-sales-report (sales reports, monthly sales report, sales report sample) with 3–5 full samples, a Google Sheets template, and an early “copy/paste outline” plus FAQs. Expand /blog/sales-pitch-scripts and /blog/cold-call-scripts (how to make a sales call script, cold call script) with opening lines, full scripts by scenario, objection rebuttals, and a prominent script template. Differentiate /blog/close-sale (frameworks) vs /blog/sales-closing-phrases (phrase library), then add a “Sales Templates Library” hub and a “Sales Metrics & Reporting” hub with consistent “Related templates” modules and keyword-specific anchors across the cluster.

Improvements Rationale

Several target queries have low competition but low traffic share, indicating page-2 rankings and weak SERP alignment for template-first intent. Adding concrete templates, multiple real examples, and snippet-friendly formatting improves CTR and increases chances of featured snippets and PAA results. Hub-and-spoke linking reduces topical fragmentation (notably the closing pages), concentrates internal authority, and creates clearer paths to relevant Close product pages for higher conversion assist.