Cohesity Organic Growth Opportunities

A massive library of step-by-step guides for restoring specific data objects within hundreds of SaaS applications. This strategy captures high-intent users experiencing immediate data loss crises who are not yet searching for broad platform terms.

Example Keywords

• "restore deleted Salesforce Opportunities"
• "recover deleted Jira Issue"
• "ServiceNow incident recovery steps"
• "recover deleted Okta groups"

Rationale

Users often search for specific recovery tasks rather than broad software categories. By providing granular, task-oriented guides, Cohesity can capture users at the exact moment of need and demonstrate platform value.

Topical Authority

Cohesity's existing success with high-traffic glossary and deep-dive pages in the data protection space provides a strong foundation for expanding into granular recovery workflows.

Internal Data Sources

Leverage support KB patterns, API documentation, and connector-specific documentation to provide technically accurate, non-generic recovery steps.

Estimated Number of Pages

30,000+ (Covering 1,000+ apps with 30+ objects each)

Highly structured implementation guides for protecting specific databases and data platforms across various deployment environments. This targets technical architects and admins looking for operational best practices for their specific stack.

Example Keywords

• "PostgreSQL point in time restore"
• "SQL Server backup best practices enterprise"
• "MongoDB ransomware recovery steps"
• "Snowflake data retention policy implementation"

Rationale

Technical buyers evaluate solutions based on workload compatibility and operational ease. These runbooks position Cohesity as the expert in managing complex, modern data environments.

Topical Authority

The domain already ranks for core backup and recovery terms; moving into workload-specific implementation is a natural progression that closes the coverage gap against competitors like Veeam.

Internal Data Sources

Utilize product documentation, reference architectures, and compatibility matrices to ensure guides reflect real-world configuration requirements.

Estimated Number of Pages

4,000+ (Covering 200+ workloads across multiple deployment scenarios)

A comprehensive directory of records retention requirements mapped by record type, industry, and jurisdiction. This targets compliance and legal teams who influence data management purchasing decisions.

Example Keywords

• "employee payroll records retention California"
• "financial records retention period UK"
• "healthcare data retention requirements HIPAA"
• "SEC 17a-4 compliant retention checklist"

Rationale

Compliance is a primary driver for data management spend. Providing a free, searchable library of retention rules establishes Cohesity as a critical governance partner.

Topical Authority

Cohesity's existing trust and security content, combined with its high domain authority, makes it a credible source for regulatory and governance information.

Internal Data Sources

Use internal GRC mappings, legal terms of service, and trust center documentation to provide defensible, authoritative retention guidance.

Estimated Number of Pages

10,000+ (Covering hundreds of record classes across global jurisdictions)

A library of pages mapping common cyber insurance underwriting questions to technical data protection controls. This targets organizations looking to lower premiums or qualify for coverage through better data resilience.

Example Keywords

• "cyber insurance backup requirements"
• "underwriting questions for data recovery"
• "cyber insurance controls checklist healthcare"
• "proof of recovery testing for insurance"

Rationale

Cyber insurance is a massive new driver for security investment. Helping buyers navigate the technical requirements of insurance applications creates a unique, high-intent entry point.

Topical Authority

Cohesity's focus on cyber resilience and ransomware protection aligns perfectly with the risk-reduction goals of insurance underwriters.

Internal Data Sources

Leverage customer success stories, incident response patterns, and security feature documentation to provide evidence-based answers to underwriting queries.

Estimated Number of Pages

2,000+ (Covering various industries, regions, and insurance frameworks)

A structured catalog of technical recovery drills and tabletop exercises for specific failure modes and systems. This targets IT and Security teams who need to prove operational readiness for destructive attacks.

Example Keywords

• "recovery drill checklist for Active Directory"
• "mass deletion recovery plan for AWS S3"
• "cyber recovery exercise runbook"
• "ransomware recovery tabletop exercise template"

Rationale

Operational readiness is a key differentiator in the data protection market. Providing ready-to-use drill templates demonstrates the platform's practical utility in crisis scenarios.

Topical Authority

Cohesity's existing content on disaster recovery and business continuity provides the necessary topical relevance to rank for execution-level drill content.

Internal Data Sources

Incorporate support KB failure patterns, professional services checklists, and clean-room solution documentation for realistic drill scenarios.

Estimated Number of Pages

10,000+ (Covering hundreds of systems across various failure scenarios)

Improvements Summary

Prioritize six high-intent /glossary/ pages and refresh them with a consistent “definition-first + depth” layout: snippet-ready intro, jump-to TOC, expanded sections (how it works, best practices, pitfalls, KPIs), FAQs, and at least one table plus 1–2 diagrams. Add a glossary hub, “related terms” modules, and contextual links from high-authority commercial pages, then publish 6–10 supporting guides that link back into the priority glossary pages.

Improvements Details

Rework these pages around their primary queries: /glossary/backup-and-recovery/ ("data backup and recovery"), /glossary/data-migration/ ("data center migration" + methodology/strategy/testing variants), /glossary/saas-backup/ ("saas cloud backup"), /glossary/unstructured-data/ ("unstructured data management"), /glossary/distributed-file-system/ ("dfs meaning"), and /glossary/enterprise-cloud-storage/ ("enterprise cloud data storage"). Add page-specific sections like a “7-step data center migration methodology” + testing/cutover/rollback plan, an RPO/RTO table with workload examples for backup & recovery, and a Shared Responsibility Model section for SaaS backup. Update title tags/H1s to match query intent, add FAQPage + Breadcrumb schema where appropriate, add author/reviewer + last updated dates, and audit canonicals/indexability, Core Web Vitals, and crawlable internal links.

Improvements Rationale

Several keywords show strong search volume and high commercial value but low traffic share, which points to page-2 rankings and weak CTR; rewriting intros, titles/meta, and adding tables/FAQs targets featured snippets and PAA placements. Stronger internal linking (hub + related terms + contextual links from commercial pages) concentrates internal authority and clarifies topical relationships, which can move priority pages into page-1 contention. The focus terms (data center migration, SaaS cloud backup, data backup and recovery) map to high-CPC categories, so small ranking gains can translate into meaningful assisted conversions.