Comparis Organic Growth Opportunities

Create hyper-local landing pages that provide specific premium ranges and plan comparisons for every Swiss municipality across various age groups and franchises. This strategy captures high-intent users searching for the cheapest insurance options in their specific location.

Example Keywords

• cheapest health insurance [municipality]
• health insurance premium [postcode]
• Telmed vs HMO [canton]
• best franchise [canton] guidance
• basic health insurance [municipality] compare providers

Rationale

Users frequently search for insurance costs relative to their specific residence. By providing localized data-driven pages, comparis.ch can capture long-tail traffic that currently bypasses generic comparison pages.

Topical Authority

Comparis already has a dedicated health insurance section and high domain authority (AS 69). Google already rewards the domain for location-specific real estate pages, making this a natural extension into insurance.

Internal Data Sources

Utilize the internal health insurance premium database, historical premium delta data, and anonymized aggregated 'most-chosen' plan data by region.

Estimated Number of Pages

80,000+ (Covering ~2,000 municipalities, 3 age groups, and multiple franchise/model variants)

Develop a comprehensive library of pages focused on specific supplementary benefits (dental, hospital ward, alternative medicine) tailored to different life stages and cantons. These pages answer the 'is it worth it' and 'what is covered' questions for niche insurance products.

Example Keywords

• dental supplementary insurance [canton] waiting period
• semi-private hospital insurance [canton] compare
• supplementary insurance for braces Switzerland
• best supplementary insurance for glasses Switzerland
• supplementary insurance acceptance criteria Switzerland

Rationale

Supplementary insurance decisions are often driven by specific needs like dental work or pregnancy. Tailoring content to these specific benefits and audiences captures users before they enter a broad comparison flow.

Topical Authority

Comparis shows existing traction on specific benefit queries (e.g., fitness reimbursement). Expanding this into a full cluster leverages existing health vertical authority.

Internal Data Sources

Use the supplementary product feature database, benefit limits/waiting period data, and internal editorial compliance standards for medically sensitive phrasing.

Estimated Number of Pages

15,000+ (Covering 30+ benefits across 26 cantons and multiple audience segments)

Generate decision-support pages that help users choose between mortgage types (SARON vs Fixed) and understand amortization or eligibility rules based on their specific bank and canton. This targets the research phase of the home-buying journey.

Example Keywords

• SARON mortgage vs fixed Switzerland
• mortgage affordability [bank] documents needed
• mortgage amortization direct vs indirect Switzerland
• mortgage renewal process [bank]
• second mortgage Switzerland rules

Rationale

Many users search for 'how to choose' or 'how to qualify' rather than just 'current rates.' These pages capture users earlier in the funnel and guide them toward the comparison tools.

Topical Authority

The 'Hypobarometer' and existing mortgage rate pages are already top performers. This play expands the cluster into non-rate, decision-heavy intent where Comparis is already a trusted name.

Internal Data Sources

Leverage mortgage comparison input logic, bank-specific metadata (eligibility/processing times), and internal rate trend commentary.

Estimated Number of Pages

8,000+ (Covering 150+ providers across 26 cantons and various buyer scenarios)

Create a massive library of roaming-by-country guides and use-case specific plan recommendations (e.g., for gamers, families, or remote workers). This addresses specific pain points in the telecom market that generic comparison tools often miss.

Example Keywords

• roaming charges Switzerland SIM in [country]
• best eSIM for Swiss residents [country]
• family mobile plan Switzerland compare
• unlimited data fair use Switzerland explanation
• home internet for gaming [municipality]

Rationale

Roaming is a high-volume search topic for Swiss travelers. Use-case pages allow for highly targeted content that resonates with specific user needs like high-speed gaming or multi-line family discounts.

Topical Authority

Telecom is a core vertical for Comparis. While currently ranking for area codes, this play shifts authority toward high-value transactional and travel-related telecom queries.

Internal Data Sources

Utilize the provider plan database, roaming bundle rules, network quality data, and internal support knowledge on common roaming mistakes.

Estimated Number of Pages

5,000+ (Covering 200+ countries and dozens of provider/use-case combinations)

Produce model-specific evergreen pages that detail the total cost of ownership, insurance grouping signals, and leasing vs. buying scenarios for thousands of car models. This connects car marketplace intent with financial services.

Example Keywords

• [make model year] total cost of ownership Switzerland
• lease payment [make model] Switzerland
• insurance cost [make model] Switzerland
• best family car Switzerland running costs
• used [make model] common problems Switzerland

Rationale

Car buyers research specific models before looking for listings. By providing TCO and financing data at the model level, Comparis can capture users at the start of their car-buying journey.

Topical Authority

Carfinder is already the #2 organic traffic driver for the domain. Linking this to leasing and insurance verticals creates a powerful, authoritative cluster.

Internal Data Sources

Use Carfinder marketplace inventory stats, leasing calculator logic, and auto insurance risk-factor parameters.

Estimated Number of Pages

30,000+ (Covering thousands of high-demand make/model/year combinations)

Improvements Summary

Separate page intent across the current-rates hub, trend page, and forecast page so each targets a distinct query set (today’s rates vs historical development vs outlook). Rework above-the-fold with an indexable rate table, clear “Last updated” timestamp, data-source/methodology notes, and page-specific FAQs to win PAA/featured snippets.

Improvements Details

On /hypotheken/zinssatz, target “current mortgage interest rates switzerland 2025”, “current mortgage interest rate switzerland”, “mortgage rates switzerland”, and add a compact table (SARON, 2y/5y/10y fixed) plus a one-line keyword-led summary and a changelog (“What changed this week?”). On /zinsentwicklung, focus on “switzerland 10 year fixed mortgage rate april 2025” and “switzerland 10-year fixed mortgage rate 2025” with 24–60 month charts, a dedicated 10-year fixed section, and internal links back to today’s rates. Add 6–10 unique FAQs per page with visible Q&A content, FAQPage schema where applicable, glossary terms (SARON, swap rate, tranche), plus author/reviewer boxes and citations (e.g., SNB) on EN and FR equivalents with disciplined anchor text between hub/spokes.

Improvements Rationale

Rate queries are time-sensitive, and the keyword set shows low competition indicators with page-2 style traffic share, so relevance, freshness signals, and CTR-focused titles (“Updated daily”, year) can move rankings quickly. Clear intent separation reduces cannibalization between “current”, “trend”, and “forecast” pages while FAQs/definitions and E-E-A-T elements support YMYL expectations and increase chances of rich results.