
complete advisors Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Minimal organic presence with only 5 ranking keywords and 2 monthly organic visits
- Homepage captures 100% of organic traffic, primarily from brand-related searches
- Moderate backlink profile with 375 referring domains and an authority score of 15
Growth Opportunity
- Market leader generates 113k monthly visits - showing massive untapped potential
- High-value keywords in business valuation and advisory services remain uncaptured
- Content gap in key service areas (valuations, exit planning, wealth management) presents clear expansion opportunity
Assessment
Current organic performance is significantly underperforming market potential, with competitors capturing up to 50,000x more traffic. Data suggests systematic opportunity to target high-intent keywords across business valuation and advisory services verticals. AirOps can help scale content creation to capture this untapped search volume while building topical authority in core service areas.
Competition at a Glance
Analysis of 2 direct competitors reveals Complete Advisors currently ranks last in organic search performance, with 2 monthly organic visits and 5 ranking keywords, indicating significant room for growth in digital visibility.
Market leader Kroll.com generates 113,116 monthly organic visits and ranks for 44,353 keywords, demonstrating the substantial market opportunity available in the financial advisory and business valuation space.
The competitive landscape shows high-value keywords with CPCs ranging from $5-26 in areas like financial services, business valuation, and corporate advisory services. With search volumes reaching up to 2.2M monthly searches for relevant terms and relatively low competition scores for many valuable keywords, there is considerable potential for improving market visibility.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create comprehensive database pages detailing valuation multiples, benchmarks and financial ratios across hundreds of industries and sub-sectors. Each page provides detailed analysis of common valuation metrics used in that specific industry.
Example Keywords
- "EBITDA multiples for [industry]"
- "[industry] valuation benchmarks 2024"
- "average business value [industry]"
- "typical revenue multiple [industry]"
Rationale
Business owners and financial professionals actively search for industry-specific valuation data when considering transactions or valuations. This data-rich content fills a clear market need while positioning the firm as an authority.
Topical Authority
Complete Advisors' expertise in business valuations makes them uniquely qualified to provide and interpret industry-specific valuation data.
Internal Data Sources
Leverage anonymized historical valuation data, proprietary research, and industry reports to create unique insights.
Estimated Number of Pages
1,000+ (Covering main industries, sub-industries, and regional variations)
Create extensive collection of industry-specific business valuation calculator pages with detailed methodology explanations and interpretation guides. Each calculator page includes industry benchmarks and typical ranges.
Example Keywords
- "[industry] business value calculator"
- "how much is my [industry] business worth"
- "business valuation tool [industry]"
- "calculate company value online"
Rationale
Business owners frequently search for ways to estimate their company's value, especially when considering exit planning. Calculator pages attract high-intent visitors seeking professional valuation services.
Topical Authority
As valuation experts, Complete Advisors can provide more accurate and nuanced calculators than generic tools available elsewhere.
Internal Data Sources
Use proprietary valuation methodologies and historical data to create industry-specific calculation frameworks.
Estimated Number of Pages
500+ (Different industries, business sizes, and calculation methodologies)
Develop comprehensive guides for business valuation requirements, tax implications, and regulatory considerations for each US state. Include state-specific case studies and expert analysis.
Example Keywords
- "business valuation requirements [state]"
- "[state] business value tax implications"
- "selling business in [state] guide"
- "[state] valuation regulations"
Rationale
Business owners and advisors need state-specific information when planning valuations or exits. This localized content targets high-intent searches with less competition.
Topical Authority
Complete Advisors can leverage their national expertise to provide authoritative state-specific guidance.
Internal Data Sources
Utilize state-specific client experiences, regulatory knowledge, and legal expertise to create detailed guides.
Estimated Number of Pages
750+ (50 states plus territories, with multiple topics per state)
Create comprehensive library of exit planning strategies, scenarios, and case studies for different business types and situations. Include detailed guides for each exit option.
Example Keywords
- "exit strategy for [industry] business"
- "how to sell [type] business"
- "business succession planning guide"
- "employee buyout strategy"
Rationale
Business owners actively search for exit planning information when considering retirement or sale. This content targets high-intent searches from qualified prospects.
Topical Authority
Complete Advisors' experience in exit planning and valuations provides credibility for this content.
Internal Data Sources
Use anonymized case studies, successful exit examples, and expert insights to create valuable content.
Estimated Number of Pages
400+ (Various exit strategies, industries, and business situations)
Develop extensive glossary and knowledge base covering valuation terms, methodologies, and concepts. Include practical examples and detailed explanations for each entry.
Example Keywords
- "what is [valuation term] meaning"
- "how to calculate [financial metric]"
- "understanding [valuation concept]"
- "[methodology] explanation guide"
Rationale
People frequently search for explanations of complex valuation terms and concepts. This educational content attracts both business owners and professionals seeking knowledge.
Topical Authority
Complete Advisors can demonstrate expertise through detailed, practical explanations of complex topics.
Internal Data Sources
Leverage internal training materials, expert knowledge, and real-world examples to create comprehensive explanations.
Estimated Number of Pages
500+ (Covering terms, concepts, methodologies, and practical applications)
Improvements Summary
The strategy focuses on optimizing key pages by integrating high-volume, low-competition keywords and enhancing on-page SEO elements. It suggests creating dedicated service pages and improving internal linking to boost visibility and engagement.
Improvements Details
Key tasks include revising homepage content to incorporate 'complete wealth management' and 'complete wealth' keywords, enhancing the author page with 'Evan Levine' details, and optimizing the contact page for local SEO. Additional recommendations involve updating meta tags, using structured data, and creating new content for wealth management services.
Improvements Rationale
These improvements aim to capitalize on low-competition keywords to improve search rankings and increase organic traffic. By providing detailed and relevant content, the strategy seeks to enhance user engagement and establish Complete Advisors as a trusted authority in financial services.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
Ready to Get Growing?
Request access to the best–in–class growth strategies and workflows with AirOps