Conga Organic Growth Opportunities

Showcase the power of Conga's AI by providing a gallery of risky contract clauses rewritten for optimal safety and compliance. This play builds trust and directly demonstrates product value by offering tangible improvements to legal language.

Example Keywords

• "better limitation of liability wording SaaS"
• "rewrite non-compete clause compliant California"
• "indemnity clause low-risk template fintech"
• "AI-optimized contract clause examples"

Rationale

Legal professionals and contract managers are constantly searching for better ways to draft clauses to mitigate risk. By providing a "before and after" gallery powered by proprietary AI, Conga can attract high-intent users, demonstrate its technological edge, and capture traffic that competitors cannot address.

Topical Authority

Conga already ranks for definitional legal terms like "signee" and "notarization." Publishing AI-refined legal language solidifies its authority as a leader in advanced contract intelligence and risk management.

Internal Data Sources

Leverage the output from the Conga Contract AI engine, which generates optimized clauses and associated risk scores. Combine this with the company's internal library of human-approved legal language for validation.

Estimated Number of Pages

3,000+ (100 clause types × 5 industries × 6 risk categories)

Publish unique, data-driven benchmark reports on the real-world acceptance rates of specific contract clauses, segmented by industry and region. This play establishes Conga as a primary source for negotiation intelligence, attracting users seeking a competitive edge.

Example Keywords

• "force majeure acceptance rate manufacturing contracts"
• "indemnity clause benchmarks SaaS UK"
• "limitation of liability negotiation data"
• "average contract redline changes for finance"

Rationale

There is a significant gap in the market for public data on contract negotiation outcomes. By anonymizing and aggregating redline data from its CLM platform, Conga can create a proprietary dataset that answers high-value questions for legal and sales teams, driving traffic from users preparing for negotiations.

Topical Authority

Conga has authority in contract lifecycle management (ranking for "conga clm," "contract management"). Publishing original data on negotiation outcomes is a natural and powerful extension of this authority, positioning Conga as a thought leader with unparalleled market insight.

Internal Data Sources

Utilize anonymized redline tracking data from the Conga CLM platform, including clause identifiers, acceptance/rejection status, and modification rates. This can be enriched with industry and regional data from customer profiles.

Estimated Number of Pages

1,400+ (35 high-friction clauses × 20 industries × 2 territory clusters)

Create a comprehensive library of downloadable contract and quote templates tailored to specific industries and use cases. This strategy directly captures high-intent users actively looking for tools to solve their immediate document creation needs.

Example Keywords

• "SaaS master service agreement template Word"
• "construction change order template PDF free"
• "healthcare quote-to-cash spreadsheet template"
• "freelance design contract template"

Rationale

Users searching for document templates are often mid-funnel and actively evaluating solutions. By offering a vast library of high-quality, industry-specific templates, Conga can intercept this demand, provide immediate value, and introduce users to its broader document automation and CLM products.

Topical Authority

Conga already ranks for keywords related to document generation and specific products like "Conga Composer." Building a template library is a direct and logical expansion of this established authority, reinforcing Conga as the go-to resource for document creation.

Internal Data Sources

Leverage de-identified sample templates generated by Conga Composer and Conga CPQ. Use customer success playbooks and product documentation to identify the most common and critical fields for each industry template.

Estimated Number of Pages

3,000+ (100 industries × 10 document types × 3 formats)

Develop an exhaustive encyclopedia of troubleshooting pages for every error code generated by Conga integrations with platforms like Salesforce and ERPs. This play captures extremely high-intent users at a critical moment of need, building immense brand trust and loyalty.

Example Keywords

• "Conga CPQ Error ID: Q2C-4134"
• "unable to merge field apex CPU time limit exceeded composer"
• "Conga Sign and Salesforce connection error"
• "troubleshoot conga clm sync failure"

Rationale

Technical error codes represent a highly motivated, underserved search audience. Creating a polished, indexed, and comprehensive resource for these errors provides immense value, positioning Conga as a reliable partner and capturing traffic that would otherwise be lost to scattered community forums.

Topical Authority

Conga's documentation site and support pages already generate traffic, indicating an existing authority for technical and product-related queries. A dedicated error-decoder section would dramatically expand this authority and become the definitive resource for troubleshooting Conga products.

Internal Data Sources

Use sanitized and taxonomized support ticket data to identify common errors and their resolutions. Mine the internal engineering knowledge base and release notes for root-cause analyses and official fix documentation.

Estimated Number of Pages

1,100+ (550 error signatures × 2 deployment modes)

Publish unique data stories that identify the most common revenue cycle bottlenecks for different industries, regions, and deal sizes. This play attracts strategic decision-makers by providing original, actionable insights derived from Conga's proprietary platform data.

Example Keywords

• "quote approval delays in fintech APAC"
• "contract review bottlenecks enterprise manufacturing"
• "configure-to-cash cycle time benchmarks EMEA"
• "how to speed up sales order processing"

Rationale

RevOps leaders and executives are constantly searching for benchmarks and strategies to accelerate their revenue lifecycle. By surfacing unique insights from its vast workflow data, Conga can create "must-read" content that establishes thought leadership and drives qualified leads from a high-value audience.

Topical Authority

Conga already ranks for terms like "quote-to-cash process" and "revenue lifecycle management." This play deepens that authority by providing hard data and specific, segment-level analysis, proving Conga doesn't just sell the software but also understands the underlying business dynamics.

Internal Data Sources

Utilize anonymized workflow telemetry from the Conga platform, including timestamps for each stage (e.g., configure, quote, approve, sign, bill). Correlate this data with industry and deal size information from customer profiles.

Estimated Number of Pages

1,050+ (35 industries × 3 deal sizes × 10 global regions)

Improvements Summary

Revise and expand key educational blog posts to target high-potential 'what is' and comparison queries, using structured data and on-page SEO best practices. Add a glossary hub, new supporting articles, explainer videos, and strategic internal links to strengthen topical authority.

Improvements Details

Tasks include rewriting H1s with target keywords like 'signee', 'invoice', and 'quote vs proposal', adding concise definition paragraphs for featured snippets, implementing FAQ and comparison schema, and updating meta tags. Create a glossary hub page, publish new posts on related terms, embed short explainer videos, and add internal links from product and blog pages. Technical steps involve compressing images, adding schema markup, and improving site speed and crawlability.

Improvements Rationale

These improvements address low traffic share on high-search-volume terms by making content more authoritative, structured, and visible in search results. Targeting featured snippets, adding schema, and improving internal linking will increase click-through rates and support product page rankings. The approach aims to capture more organic traffic, improve user engagement, and reinforce Conga’s expertise in revenue lifecycle topics.