Course Hero Organic Growth Opportunities

Dedicated pages for individual courses across universities, providing detailed study guides, key concepts, and practice materials. This strategy targets high-enrollment courses not currently represented on the platform.

Example Keywords

• '[University] [Course Code] study materials'
• '[Course Name] notes and resources'
• 'Study guide for [Course Code]'
• '[Subject] course materials'

Rationale

Students actively search for course-specific study materials, especially for challenging or high-enrollment courses. By creating comprehensive resources for underrepresented courses, Course Hero can capture significant search traffic from students seeking specific course assistance.

Topical Authority

Course Hero already has strong authority in education content, making this expansion natural and credible.

Internal Data Sources

Leverage existing user-submitted content, tutor expertise, and course syllabi to create unique, valuable content.

Estimated Number of Pages

250,000+ (covering major universities and popular courses)

Creation of individual pages for specific academic questions with detailed answers and explanations. This strategy focuses on long-tail search queries from students seeking specific problem solutions.

Example Keywords

• '[Specific question] answered'
• 'Explanation for [academic question]'
• 'Solved: [Problem description]'
• 'Step-by-step solution [topic]'

Rationale

Students frequently search for specific problem solutions and explanations. By creating a vast library of answered questions, Course Hero can capture significant long-tail search traffic.

Topical Authority

Strong existing authority in Q&A content provides a solid foundation for expansion.

Internal Data Sources

Utilize tutor Q&A archives, user-generated questions, and educational materials to create comprehensive answers.

Estimated Number of Pages

500,000+ (covering various subjects and question types)

Development of study guides and resources in multiple languages, targeting international students. This strategy expands Course Hero's reach to non-English speaking markets.

Example Keywords

• '[Subject] study guide in [Language]'
• '[Course] notes in [Language]'
• '[Language] study materials for [Subject]'
• '[Topic] explanation in [Language]'

Rationale

International students actively seek study materials in their native languages. Creating multilingual content opens up new market opportunities and fills a significant content gap.

Topical Authority

While current authority is low in non-English content, expansion leverages existing educational expertise.

Internal Data Sources

Translate existing high-performing content and utilize international tutor expertise.

Estimated Number of Pages

300,000+ (across multiple languages and subjects)

Creation of detailed glossaries and concept maps for academic subjects, including definitions, relationships, and applications. This strategy targets students seeking clear explanations of complex terms and concepts.

Example Keywords

• 'Definition of [technical term]'
• '[Subject] glossary of terms'
• 'Concept map for [topic]'
• '[Subject] terminology explained'

Rationale

Students frequently search for definitions and conceptual understanding. Creating comprehensive glossaries and concept maps fills a critical need in academic research.

Topical Authority

Moderate existing authority in academic content provides foundation for expansion.

Internal Data Sources

Utilize existing study materials, tutor expertise, and academic resources to create comprehensive definitions.

Estimated Number of Pages

400,000+ (across various subjects and disciplines)

Development of detailed, step-by-step problem-solving guides across various subjects. This strategy targets students seeking comprehensive guidance on complex problems.

Example Keywords

• 'How to solve [specific problem]'
• 'Step-by-step solution for [complex equation]'
• 'Problem-solving guide for [topic]'
• '[Subject] problem walkthrough'

Rationale

Students actively search for detailed guidance on solving complex problems. Creating comprehensive problem-solving guides addresses a critical need in online education.

Topical Authority

Strong existing authority in educational content supports expansion into detailed problem-solving guides.

Internal Data Sources

Leverage tutor solutions, user-submitted questions, and existing problem-solving methodologies.

Estimated Number of Pages

400,000+ (covering various subjects and problem types)

Improvements Summary

The strategy focuses on optimizing content for high-volume, low-competition keywords related to Course Hero's free trials and discounts. It suggests enhancing meta titles, descriptions, and header structures, as well as updating content with FAQs and user guides.

Improvements Details

Key tasks include targeting keywords like 'coursehero free trial' and 'amazon prime coursehero', improving readability with bullet points and tables, and adding strategic internal links. New content ideas involve creating dedicated discount pages and comparison articles.

Improvements Rationale

These improvements aim to increase search visibility and user engagement by addressing user queries more effectively and standing out in a saturated market. By focusing on user intent and optimizing for search engines, the strategy seeks to drive more organic traffic and improve conversion rates.