Course Hero Organic Growth Opportunities

Create comprehensive definition pages for academic concepts across sciences, mathematics, and humanities, targeting high-volume search terms currently dominated by competitors. This play leverages Course Hero's educational expertise to provide authoritative explanations of fundamental academic concepts.

Example Keywords

• "heterozygous definition biology"
• "homologous chromosomes explained"
• "vasoconstriction medical term"
• "allopatric speciation example"

Rationale

These high-volume, low-competition keywords represent a significant opportunity, with search volumes ranging from 18,000 to 49,500 monthly searches. Competitors currently dominate these terms, indicating a clear content gap for Course Hero.

Topical Authority

Course Hero's existing educational platform and vast repository of study materials position it well to create authoritative content on academic concepts.

Internal Data Sources

Leverage existing study documents, lecture notes, and tutor-verified explanations to generate unique, accurate content.

Estimated Number of Pages

10,000+ (covering concepts across multiple disciplines)

Develop comprehensive study guides for specific university courses across major institutions, providing detailed course outlines, exam preparation materials, and study resources. This large-scale content initiative targets students seeking course-specific study materials.

Example Keywords

• "Harvard BIO101 study guide"
• "UCLA Calculus I notes"
• "Stanford ECON101 exam prep"
• "MIT Chemistry course materials"

Rationale

Students actively search for course-specific study materials, representing a significant traffic opportunity. Creating dedicated resources for popular courses can capture this high-intent audience.

Topical Authority

Course Hero's existing repository of course materials provides strong foundation for creating authoritative course-specific content.

Internal Data Sources

Utilize existing course documents, student notes, and tutor insights to generate comprehensive study guides.

Estimated Number of Pages

100,000+ (covering courses across major universities)

Create detailed answer pages for common academic questions across disciplines, targeting specific queries students frequently search for. This initiative focuses on providing clear, authoritative answers to academic questions with high search volume.

Example Keywords

• "where does transcription occur"
• "what are the products of photosynthesis"
• "how does glycolysis work"
• "what is empirical evidence"

Rationale

Students regularly search for answers to specific academic questions, with many keywords showing significant search volume (14,800+ monthly searches) and low competition.

Topical Authority

Course Hero's existing Q&A platform and tutor network provide strong authority for answering academic questions.

Internal Data Sources

Use existing Q&A content, tutor responses, and verified answers to generate comprehensive explanations.

Estimated Number of Pages

5,000+ (covering common questions across subjects)

Develop detailed, step-by-step solutions for common academic problems in mathematics, science, and technical subjects. This content addresses specific problem types that students frequently encounter and search for help with.

Example Keywords

• "lewis structure step by step"
• "how to balance chemical equations"
• "calculus integration examples"
• "physics force problems solved"

Rationale

Students actively seek detailed solutions to specific problem types, representing a significant traffic opportunity with clear search intent.

Topical Authority

Course Hero's existing homework help platform provides strong authority for creating problem-solving content.

Internal Data Sources

Leverage existing solved problems, tutor explanations, and study guides to create comprehensive solution guides.

Estimated Number of Pages

5,000+ (covering various problem types)

Create comprehensive study guides and practice materials for professional certifications and standardized exams. This initiative targets students and professionals preparing for important examinations.

Example Keywords

• "NCLEX-RN study materials"
• "CPA exam preparation guide"
• "GRE quantitative practice"
• "LSAT logical reasoning prep"

Rationale

High-intent searches for exam preparation materials represent significant traffic potential, with many candidates seeking comprehensive study resources.

Topical Authority

Course Hero's educational focus and existing test prep materials provide authority for creating certification preparation content.

Internal Data Sources

Use existing practice questions, study guides, and expert insights to create comprehensive exam prep materials.

Estimated Number of Pages

1,000+ (covering major certifications and exams)

Improvements Summary

Optimize support articles by integrating high-volume, low-competition keywords and enhancing content quality. Implement structured data and improve internal linking for better search visibility.

Improvements Details

Focus on keywords like 'coursehero free trial' and 'is coursehero free' by updating meta tags and incorporating them into headers and content. Add FAQs and use schema.org markup for rich snippets. Improve internal linking with descriptive anchor text.

Improvements Rationale

Targeting specific keywords with high search volume and low competition can improve search rankings and organic traffic. Enhancing content quality and user experience will likely increase engagement and conversion rates, strengthening Course Hero's brand authority.