CSG Organic Growth Opportunities

Create a comprehensive index of telecom-related taxes, surcharges, and fees for every country and U.S. state. This play establishes CSG as the definitive authority on complex billing compliance, capturing high-intent search traffic from finance and product teams.

Example Keywords

• "telecom surcharge california 2025"
• "universal service fund fee germany"
• "mobile excise tax nigeria"
• "regulatory cost recovery fee florida"
• "telecommunications gross receipts tax texas"

Rationale

Finance, tax, and product teams at Communication Service Providers (CSPs) constantly search for specific jurisdictional fee information when configuring their rating and billing engines. By providing a live, comprehensive index, CSG can capture this high-intent, high-value traffic from direct buyers, a space currently filled only with scattered and outdated PDFs from competitors.

Topical Authority

CSG processes over a billion invoices annually and has existing thought leadership on surcharges and fees. This play leverages that deep, intrinsic knowledge to build an unparalleled, authoritative resource, solidifying its expertise in the billing and revenue management domain.

Internal Data Sources

Utilize sanitized rate tables from CSG’s billing product catalogs, real-world examples from its Print & Mail facilities, and internal compliance memos that detail how CSG products apply each fee. This can be augmented by using AirOps to scrape live data from local telecom regulator websites.

Estimated Number of Pages

650+

Develop a library of detailed guides on how to migrate from specific competitor and legacy BSS/OSS products to CSG's modern solutions. This aggressive play targets high-intent decision-makers at the exact moment they are considering a switch, positioning CSG as the superior alternative.

Example Keywords

• "replace amdocs enabler"
• "migrate from ericsson billing to cloud bss"
• "oracle brm alternative"
• "netcracker replacement guide"
• "legacy oss swap roadmap"

Rationale

The decision to replace a core BSS/OSS platform involves months of research. These keywords represent extremely high-value commercial intent from buyers actively looking for a change. By providing a clear, step-by-step playbook, CSG can intercept these buyers, frame the migration narrative, and generate highly qualified leads that competitors cannot.

Topical Authority

CSG has a long history of successfully migrating clients from legacy and competitor systems. This play weaponizes that experience, turning internal project plans and knowledge into a public-facing asset that demonstrates proven success and technical superiority, building immense trust with prospects.

Internal Data Sources

Leverage historical Statements of Work (SOWs) detailing migration plans, anonymized project Gantt charts, API mapping tables between competitor and CSG schemas, and customer quotes from successful migrations (e.g., MTN, Comcast).

Estimated Number of Pages

400+

Create a vast repository of ready-to-use Generative AI prompts tailored for specific tasks, personas, and industries within customer operations. This positions CSG at the forefront of AI in CX and directly supports the go-to-market strategy for its AI products.

Example Keywords

• "generative ai prompt for telecom retention agent"
• "llm prompt for collections engineer in utilities"
• "prompt library for insurance ivr"
• "genai script to upsell fiber bundle"
• "call center empathy prompt for chatbot"

Rationale

As enterprises adopt AI, their operational teams are actively searching for practical, proven prompts to improve efficiency and customer experience. This play captures this emerging, high-volume search trend, which is currently underserved by major B2B vendors. Each page can serve as a lead magnet for CSG's AI solutions.

Topical Authority

By publishing a library of pre-tested, performance-measured prompts, CSG establishes itself not just as a thinker but as a practical leader in the application of AI for telecom and other industries. It moves beyond generic AI content to provide tangible, actionable value.

Internal Data Sources

Use prompt snippets and performance data (e.g., AHT reduction, CSAT lift) from CSG-AI pilots and Xponent deployments. Anonymized conversation transcripts can be used to refine prompts and demonstrate their effectiveness.

Estimated Number of Pages

1,500+

Atomize CSG's proprietary 'State of the Customer Experience' report and other internal data into a large library of specific KPI benchmark pages. This strategy captures CX leaders and analysts searching for data to justify investments and measure performance.

Example Keywords

• "average csat score for fintech in europe"
• "telecom nps benchmark latin america 2025"
• "first call resolution rate for insurance in usa"
• "cx metrics for utilities in apac"
• "digital containment rate for retail banking"

Rationale

Decision-makers constantly seek external benchmarks to gauge their performance and build business cases. While high-level reports exist, granular, query-specific data is hard to find. This play meets that need at scale, attracting a high-value audience that influences technology purchasing decisions.

Topical Authority

CSG already invests in significant proprietary research. This play maximizes the ROI on that research by converting a single annual report into hundreds of evergreen, SEO-driving assets. It positions CSG as a primary source for industry data and insights.

Internal Data Sources

The primary source is the raw survey data from CSG's annual CX reports and other market research. This data can be segmented by industry, region, and persona to create thousands of unique, valuable content pages.

Estimated Number of Pages

1,200+

Build a comprehensive hub of technical guides detailing how to integrate CSG products with the most common enterprise platforms (e.g., Salesforce, SAP, Adobe). This play targets technical evaluators and implementation teams whose approval is critical for closing deals.

Example Keywords

• "csg ascendon sap integration"
• "csg singleview salesforce connector guide"
• "forte payments magento plugin"
• "csg xponent adobe experience platform api"
• "csg assure snowflake data export"

Rationale

A significant portion of the B2B buying process involves verifying technical feasibility and integration capabilities. Searches for '[vendor] + [platform] integration' are high-intent signals from technical stakeholders. A dedicated hub removes friction, accelerates sales cycles, and out-positions competitors who hide this information.

Topical Authority

Demonstrating a robust, well-documented integration ecosystem is a powerful signal of a mature and enterprise-ready platform. This play establishes CSG as a collaborative and developer-friendly partner, enhancing its authority among technical audiences.

Internal Data Sources

Leverage internal API documentation, Swagger files, partner marketing decks, and code snippets from professional services engagements. AirOps can transcribe screen-recorded setup videos to create multimedia guides.

Estimated Number of Pages

750+

Improvements Summary

The strategy focuses on consolidating fragmented telecom customer experience content into a unified pillar structure, optimizing existing articles for high-opportunity keywords, and expanding with targeted supporting content. Technical SEO improvements, structured internal linking, and schema enhancements are also prioritized.

Improvements Details

Key tasks include creating a 2,500–3,000 word pillar page for 'telecom customer experience', rewriting and expanding current articles with keyword-rich titles and FAQs, and adding new content such as software lists and journey map examples. Internal links will use anchor text like 'telecom customer journey mapping guide', and schema markup (FAQ, HowTo, Download) will be implemented. Meta tags, image optimization, and regular content refreshes are also part of the plan.

Improvements Rationale

These improvements address low traffic share and second-page rankings by targeting high-volume, low-competition keywords and improving topical authority. A pillar and cluster approach strengthens internal linking and user navigation, while technical SEO and schema markup increase visibility and engagement. The strategy aims to drive more qualified traffic and support related product pages through a halo effect.