CyberArk Organic Growth Opportunities

A comprehensive library detailing the security risks and least-privilege configurations for thousands of individual cloud permissions across AWS, Azure, and GCP. This play captures high-intent technical traffic from engineers configuring cloud environments who need to understand the blast radius of specific IAM actions.

Example Keywords

• "iam:PassRole security risk"
• "sts:AssumeRole best practices"
• "s3:PutBucketPolicy least privilege example"
• "kms:Decrypt permission abuse paths"
• "Azure Contributor vs Owner risk analysis"

Rationale

Cloud engineers and security architects frequently search for specific IAM actions to understand their implications during policy creation. By providing granular, action-level risk assessments and safe policy snippets, CyberArk can capture users at the exact moment they are making access control decisions.

Topical Authority

CyberArk's existing dominance in the identity and access management space, supported by an Authority Score of 48 and over 681k backlinks, provides the necessary trust signals to rank for highly technical cloud infrastructure queries.

Internal Data Sources

Utilize CyberArk Labs research on cloud escalation paths, existing product documentation for Cloud Entitlements Manager, and API reference guides to provide differentiated, technically accurate content.

Estimated Number of Pages

15,000+ (Covering unique actions across all major cloud providers)

A directory of administrative roles and permissions for hundreds of enterprise SaaS applications, mapping them to security risks and governance best practices. This targets IT and Security leaders struggling to manage the "shadow admin" sprawl across their SaaS stack.

Example Keywords

• "Salesforce System Administrator role risks"
• "ServiceNow delegated admin security configuration"
• "Workday super admin audit checklist"
• "GitHub Enterprise owner permission governance"
• "Slack Workspace Admin vs Org Admin security"

Rationale

As enterprises adopt more SaaS tools, governing administrative access becomes a major pain point. Providing a standardized map of what these roles can actually do—and how to constrain them—positions CyberArk as the essential authority for SaaS security posture management.

Topical Authority

With over 41,000 ranking keywords and a massive footprint in identity governance, CyberArk is uniquely positioned to bridge the gap between generic identity security and application-specific administration.

Internal Data Sources

Leverage the CyberArk Marketplace integration data, Partner Finder directory for app-specific expertise, and community-driven troubleshooting patterns for enterprise SaaS.

Estimated Number of Pages

3,000+ (Covering roles across the most popular enterprise SaaS platforms)

A library of operational runbooks for regaining administrative access to critical platforms during outages or security incidents. These pages target high-urgency searches from IT professionals in active "pain" scenarios.

Example Keywords

• "recover Azure Global Admin access"
• "AWS break glass account best practices"
• "regain access to Okta if admin is locked out"
• "emergency admin access for VMware vCenter"
• "contain compromised admin account in Google Workspace"

Rationale

Users searching for emergency access procedures are often in a critical state and looking for immediate, authoritative guidance. Providing these runbooks builds immense brand trust and introduces CyberArk's privileged access solutions as the long-term fix for these vulnerabilities.

Topical Authority

CyberArk's reputation as the "gold standard" for privileged access management makes it the most credible source for emergency recovery procedures involving high-level administrative accounts.

Internal Data Sources

Use technical support documentation, community incident response threads, and existing "What-Is" glossary data to ground the runbooks in real-world recovery steps.

Estimated Number of Pages

800+ (Covering various platforms and failure modes)

A technical library providing step-by-step "recipes" for exporting identity audit logs and creating detection queries in SIEM tools like Splunk and Microsoft Sentinel. This play targets the compliance and detection engineering teams responsible for proving security controls.

Example Keywords

• "export CyberArk session logs to Splunk"
• "Microsoft Sentinel KQL query for privileged login"
• "audit evidence for SOX identity controls"
• "QRadar rule for admin role assignment detection"
• "how to report on privileged account rotation for PCI DSS"

Rationale

Compliance requirements drive a massive volume of searches for specific reporting and logging tasks. By providing ready-to-use queries and export steps, CyberArk captures the technical implementers who are often the primary users of their platform.

Topical Authority

The domain's existing strength in technical documentation and API references (visible in the docs.cyberark.com traffic) provides a strong foundation for ranking for implementation-specific queries.

Internal Data Sources

Incorporate data from api-docs.cyberark.com, product log schemas, and internal training/certification materials to offer unique, copy-pasteable technical content.

Estimated Number of Pages

1,200+ (Covering various evidence types, frameworks, and SIEM tools)

A research-backed library mapping MITRE ATT&CK techniques to specific identity-based vulnerabilities and CyberArk's defensive controls. This play leverages CyberArk Labs' unique research to attract sophisticated security buyers.

Example Keywords

• "detecting Kerberos ticket theft in Windows"
• "mitigating OAuth token abuse attack paths"
• "cloud role chaining detection techniques"
• "preventing credential dumping on Linux endpoints"
• "MITRE ATT&CK identity provider compromise mitigation"

Rationale

Security teams are increasingly moving toward threat-informed defense. Mapping specific, high-profile attack techniques to concrete identity controls allows CyberArk to capture traffic from teams actively hardening their environments against modern threats.

Topical Authority

The CyberArk Labs and Threat Research blog already generate significant organic traffic; scaling this into a structured library formalizes this authority and captures a wider range of technique-specific searches.

Internal Data Sources

Primary research from labs.cyberark.com, threat research blog archives, and internal product security advisories.

Estimated Number of Pages

2,000+ (Covering techniques across cloud, endpoint, and network layers)

Improvements Summary

Prioritize underperforming /what-is/ glossary pages that have strong search volume/CPC but low traffic share, then rewrite and expand them with a consistent template built for intent match and snippet capture. Add comparison blocks, FAQs with schema, tighter on-page SEO, stronger internal linking, and clearer author/reviewer + citations for cybersecurity trust signals.

Improvements Details

Start with pages targeting “passwordless auth,” “remote access security,” “malware attacks,” “jit access,” “non human identity,” and “ot cybersecurity,” updating titles/H1s, meta descriptions, and above-the-fold definitions plus a jump-link table of contents. Add sections for how it works, common attack paths, best-practices checklists, enterprise examples, vendor-neutral evaluation criteria, and a short “How CyberArk helps” section with contextual links. Build a hub page (e.g., “What Is Identity Security?”) and link to these pages from high-authority product pages, add related-concepts modules between glossary entries, and implement FAQPage + Breadcrumb schema where applicable.

Improvements Rationale

These pages show a gap between keyword demand and captured clicks, suggesting many sit around positions 11–20; improving intent fit, depth, and SERP features increases the likelihood of moving into the top 10. Internal links from authoritative commercial pages and tighter lateral linking within the glossary help pass relevance signals to “striking distance” URLs. Adding expert authorship, SME review, citations, and regular refresh dates aligns with cybersecurity E-E-A-T expectations and supports stronger rankings and qualified paths into product pages.