
Deel Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating 136k monthly organic visits from 111k ranking keywords, with strong performance for brand terms ("deel", "deel careers")
- Self-evaluation content drives significant traffic, with the blog post on evaluation examples bringing 15.5k monthly visits
- Authority score of 53 indicates moderate domain strength, supported by 10.3k referring domains
Growth Opportunity
- Significant gap to close with competitors - leading player generates 8x more organic traffic
- High-value keywords around payroll and HR compliance remain undertapped, with terms like "salary calculator" (201k monthly searches) showing potential
- International hiring content shows strong performance but could be expanded across more markets and topics
Assessment
Your foundation in HR/payroll content is solid but there's substantial room for growth. Data suggests systematic opportunity to capture high-intent search terms across payroll, compliance, and international hiring topics. AirOps can help scale content production to close the 8x traffic gap with market leaders while maintaining quality across multiple languages and regions.
Competition at a Glance
Analysis of 3 direct competitors shows Deel.com currently ranks 3rd in organic search performance, with 135,894 monthly organic visits and 110,808 ranking keywords, indicating significant room for growth in the HR and payroll solutions space.
Market leader Gusto.com demonstrates commanding visibility with 1.09M monthly organic visits and 256,012 ranking keywords - nearly 8x Deel's organic traffic volume. The second-place competitor, Rippling.com, generates 367,609 monthly visits from 129,592 keywords.
The competitive landscape reveals high-value opportunities in tax compliance, payroll processing, and employee benefits content areas. With competitors capturing traffic from terms carrying CPCs up to $39 and monthly search volumes reaching 110K, there is substantial untapped market potential worth an estimated $3.2M in annual media value.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Comprehensive guides covering compliance requirements, regulations, and best practices for different industries across countries. This content addresses the critical intersection of industry-specific needs and geographical compliance requirements.
Example Keywords
- "Healthcare compliance requirements in [Country]"
- "IT industry regulations in [Country]"
- "Finance sector compliance guide [Country]"
- "Manufacturing labor laws in [Country]"
Rationale
Companies expanding globally need industry-specific compliance guidance. By providing detailed, sector-focused content, Deel can attract high-intent traffic from businesses seeking specialized compliance information.
Topical Authority
Deel's expertise in global compliance and experience with various industries positions it as an authoritative source for this content.
Internal Data Sources
Leverage Deel's extensive compliance database, client case studies across industries, and regulatory expertise to generate unique content.
Estimated Number of Pages
20,000 pages (100 industries across 200 countries)
Detailed city-specific guides for remote workers and employers, covering infrastructure, costs, and local considerations. Each guide provides comprehensive information about working remotely from specific global cities.
Example Keywords
- "Remote work guide for [City]"
- "Cost of living in [City] for remote workers"
- "Best coworking spaces in [City]"
- "Digital nomad community in [City]"
Rationale
Remote workers and companies need detailed, location-specific information for planning and operations. This granular approach captures valuable long-tail keywords.
Topical Authority
Deel's global presence and experience with remote work arrangements provides natural authority in this space.
Internal Data Sources
Utilize Deel's user data, local partnerships, and aggregated city-specific information to create unique content.
Estimated Number of Pages
50,000 pages (250 cities with multiple topics each)
Comprehensive collection of job description templates tailored for different roles across countries and industries. Each template includes local requirements, cultural considerations, and compliance elements.
Example Keywords
- "Software engineer job description in [Country]"
- "Marketing manager job description template [Country]"
- "Sales executive JD in [Country]"
- "HR manager role requirements [Country]"
Rationale
Companies need localized job descriptions that comply with local requirements and cultural norms. This content serves a practical need while attracting hiring managers.
Topical Authority
Deel's experience in global hiring provides strong authority for creating accurate, location-specific job descriptions.
Internal Data Sources
Use Deel's database of successful job postings, hiring data, and local compliance requirements to generate templates.
Estimated Number of Pages
10,000 pages (200 job roles across 50 countries)
Comprehensive directory of global contracting opportunities, categorized by industry, skill set, and location. This content serves both contractors seeking work and companies looking to hire.
Example Keywords
- "Contractor opportunities in [Industry]"
- "Freelance jobs in [Country]"
- "Remote contract work for [Skill]"
- "International contracting positions"
Rationale
High demand exists for information about global contracting opportunities. This directory can attract both job seekers and employers while showcasing Deel's platform capabilities.
Topical Authority
Deel's position in the global hiring space naturally supports authority in contract work opportunities.
Internal Data Sources
Leverage Deel's client job postings, contractor database, and market insights to create comprehensive listings.
Estimated Number of Pages
100,000 pages (opportunities across industries and locations)
Detailed salary guides and interactive hiring cost calculators for various roles across countries and cities. This content helps companies understand the true cost of international hiring.
Example Keywords
- "Average salary for [Job Title] in [Country]"
- "Cost to hire [Job Title] in [Country]"
- "Salary guide [Year] [Country]"
- "Total employment costs [Country]"
Rationale
Companies need accurate salary and hiring cost information for global expansion. This content serves a critical business need while attracting high-intent visitors.
Topical Authority
Deel's global payroll data and hiring expertise provides strong authority in salary and cost information.
Internal Data Sources
Use Deel's extensive salary data, hiring cost information, and market analytics to generate accurate guides.
Estimated Number of Pages
10,000 pages (200 job roles in 50 countries)
Improvements Summary
Focus on optimizing content for high-volume, low-competition keywords related to performance reviews and competencies. Enhance articles with detailed examples, visual aids, and structured data to improve search rankings and user engagement.
Improvements Details
Target keywords like 'sample self evaluation for performance review' and 'core competency examples' by integrating them naturally into content. Update meta tags, add infographics, and create comprehensive guides and video content. Implement internal linking with descriptive anchor text to related articles.
Improvements Rationale
These improvements aim to capture more organic traffic by addressing high search volumes with low traffic percentages. By optimizing content and improving user experience, the strategy seeks to increase rankings, engagement, and conversion rates, while establishing brand authority in HR and performance management.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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