Deltek Organic Growth Opportunities

Create a massive index of data pages showing certified wage rates for specific construction trades in every US county. This play leverages Deltek's unique, anonymized payroll data to provide benchmarks that are far more current and useful than government PDFs.

Example Keywords

• "electrician davis bacon rates maricopa county"
• "federal highway construction wage decision 2025 florida"
• "carpenter certified payroll rates los angeles"
• "prevailing wage for ironworkers in cook county"

Rationale

Construction contractors are legally required to pay prevailing wages on government projects and must document this with certified payroll. They constantly search for accurate, location-specific wage data. By providing the most comprehensive and up-to-date resource, Deltek can capture this extremely high-intent traffic from its core construction customers.

Topical Authority

Deltek already ranks for high-level terms like "davis-bacon act" and "construction payroll services." This play dramatically deepens that authority by providing granular, hyper-local data at a scale no competitor can match, establishing Deltek as the definitive source for construction wage compliance information.

Internal Data Sources

The core of this play is the anonymized and aggregated certified payroll data processed through Deltek's Costpoint and ComputerEase software. This proprietary dataset, showing actual wages paid versus the published government wage decisions, creates an unparalleled competitive moat.

Estimated Number of Pages

230,000+ (Covering ~74 trades across ~3,143 U.S. counties, rolled out in phases)

Develop a large-scale set of data pages that index the average fully-burdened labor rates for specific government contracting roles (by NAICS code) within key geographic areas. This play turns Deltek's proprietary payroll data into a critical pricing intelligence tool for government contractors.

Example Keywords

• "541512 labor rates washington dc"
• "average wrap rate 236220 houston"
• "541330 engineer direct labor cost seattle"
• "517110 loaded labor rate benchmark atlanta"

Rationale

Government contractors live and die by their pricing. When bidding on contracts, they must propose realistic and defensible labor rates. This play directly answers their high-intent searches for benchmark data, attracting the exact buyer persona (pricing managers, proposal writers, executives) for Deltek's core ERP products.

Topical Authority

Deltek has strong authority in government contracting ERP (Costpoint) and related concepts like "wrap rate." This play extends that authority from the 'how' to the 'how much,' providing concrete data that establishes Deltek as an indispensable resource for competitive intelligence in the GovCon market.

Internal Data Sources

This strategy is powered by anonymized payroll and wrap rate data from the vast number of government contractors using Deltek Costpoint. By processing over $130 billion in payroll annually, Deltek has a unique, proprietary dataset that cannot be replicated by competitors or generic salary websites.

Estimated Number of Pages

35,000+ (Covering ~250 NAICS codes across ~150 key metro/ZIP clusters)

Create a comprehensive library of analysis pages for every Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) topic. Each page will act as a tear-down, providing insights on past winners, budget trends, and technical gaps to help firms win these valuable R&D contracts.

Example Keywords

• "sbir topic n23a-t014 analysis"
• "how to win darpa sbir 24-b004"
• "nsf sttr medical device topic budget"
• "air force phase ii success rate electronics"

Rationale

Thousands of high-tech small businesses compete for SBIR/STTR funding. Their primary challenge is navigating the complex topics and understanding the competitive landscape. By providing deep analysis on each topic, Deltek can attract this valuable audience of R&D firms, a key market for its small-business ERP and project management solutions.

Topical Authority

While Deltek doesn't currently rank for specific SBIR topic keywords, it has immense authority in the broader government contracting space via GovWin IQ. This play leverages that authority and applies it to a highly specialized, high-value niche where existing search results are limited to unoptimized government PDFs and forums.

Internal Data Sources

The play's unique advantage comes from Deltek's GovWin IQ database, which contains over 45,000 historical SBIR/STTR awards, abstracts, principal investigator names, and award amounts. This internal data allows for the creation of content that is impossible for competitors to replicate.

Estimated Number of Pages

5,000+ (Covering ~1,800 topics per year across multiple lifecycle stages)

Launch a series of in-depth guides on how to win government contracts at the state and major metropolitan levels. Each guide will provide location-specific data on opportunities, compliance rules, and key agencies, filling a major gap in the market.

Example Keywords

• "how to win government contracts in texas"
• "california state rfp opportunities"
• "virginia eprocurement guide"
• "chicago city bid portal"
• "maryland minority business contracting rules"

Rationale

While federal contracting gets a lot of attention, the State, Local, and Education (SLED) market is massive and fragmented. Businesses looking to expand into new geographic markets are actively searching for this information. By creating the definitive guide for each state and major city, Deltek can capture this high-intent traffic and introduce them to its GovWin IQ SLED intelligence platform.

Topical Authority

Deltek is already an authority on federal contracting, with rankings for terms like "federal contracting," "IDIQ," and "SLED government." This play logically extends that established authority down to the state and local level, where competition is weaker and content is less sophisticated.

Internal Data Sources

The uniqueness of these guides will be powered by Deltek's GovWin IQ SLED database. This internal source provides data on local solicitations, award sizes, incumbent vendors, and compliance checklists that no competitor can surface at scale, making the content highly differentiated and authoritative.

Estimated Number of Pages

1,000 - 1,200 (Covering 50 states and ~75 major metro areas)

Publish a library of downloadable, LEED-ready specification snippets for hundreds of common building materials. This play turns Deltek's proprietary MasterSpec content into a powerful top-of-funnel magnet for architects and engineers.

Example Keywords

• "leed spec section 07 21 00 thermal insulation"
• "sustainable concrete specification csi 03 30 00"
• "low voc paint spec sample"
• "csi masterformat 09 68 00 carpeting"

Rationale

Architects and engineers are constantly searching for pre-vetted, standards-compliant specification language to use in their construction documents, especially for sustainable design. By providing free, high-quality snippets, Deltek can attract its core Specpoint user base at the very beginning of their workflow, building brand preference and generating highly qualified leads.

Topical Authority

Deltek owns MasterSpec, the industry-standard for specifications, giving it unparalleled topical authority. While the domain already ranks for "masterspec," it doesn't rank for the thousands of long-tail searches for specific material specs. This play unlocks that massive volume and reinforces Deltek's position as the leader in specification solutions.

Internal Data Sources

The entire play is built upon Deltek's exclusive Specpoint and MasterSpec libraries. These internal assets contain professionally vetted, up-to-date specification language, including sections for LEED and other green building standards, which can be repurposed as SEO-friendly content snippets.

Estimated Number of Pages

900+ (Covering ~450 materials across multiple green building standards)

Improvements Summary

Refine and expand the construction accounting content cluster to target high-value keywords just outside page one, improve on-page elements, and add rich media and downloadable resources. Strengthen internal linking, update technical SEO, and introduce a pillar page to consolidate authority.

Improvements Details

Key tasks include mapping primary and secondary keywords to each URL (e.g., 'wip report construction', 'bookkeeping for construction companies'), updating H1s and meta tags, adding practical examples and downloadable templates, embedding short how-to videos, and implementing FAQ schema. Internal links will be structured from a new pillar page, with cross-linking among related guides and contextual links from product pages. Technical updates cover breadcrumb schema, canonical tags, image optimization, and regular content refreshes.

Improvements Rationale

These improvements are designed to move content from page two to page one by aligning with user intent, increasing engagement through templates and videos, and capturing leads via gated downloads. Strengthening internal linking and technical SEO will consolidate topical authority, improve rankings, and support future growth in related software-focused topics.