Diligent Organic Growth Opportunities

Create a massive library of regulation-specific readiness pages that map global mandates to specific industries and jurisdictions. These pages provide actionable checklists and operational steps for compliance, positioning Diligent as the primary resource for regulatory implementation.

Example Keywords

• "DORA compliance checklist for banking"
• "EU AI Act requirements for healthcare"
• "SEC cyber disclosure rules summary"
• "how to comply with NIS2 in Germany"

Rationale

Organizations struggle to translate high-level regulations into operational tasks. By providing granular, industry-specific checklists, Diligent captures high-intent traffic from compliance officers and legal teams.

Topical Authority

Diligent's existing performance in governance and compliance education provides a strong foundation for Google to trust these highly technical, jurisdictional pages.

Internal Data Sources

Utilize internal product capability documentation, Diligent Academy certification materials, and anonymized implementation checklists from customer success teams.

Estimated Number of Pages

12,000+ (Covering 200+ regulations across 10 jurisdictions and 6 industries)

Develop a comprehensive programmatic library of control statements, testing procedures, and evidence requirements across major frameworks like NIST, SOC 2, and ISO. This play targets audit and compliance practitioners looking for specific 'how-to' guidance for control execution.

Example Keywords

• "how to test logical access controls"
• "NIST 800-53 control mapping to SOC 2"
• "evidence examples for change management audit"
• "PCI DSS control requirements checklist"

Rationale

Audit teams frequently search for specific testing procedures and evidence types to ensure audit readiness. Providing this technical detail at scale drives deep topical authority and captures users in the 'operationalization' phase of GRC.

Topical Authority

The domain already has significant authority in audit and internal controls; expanding into granular control-level pages leverages this existing trust to win long-tail queries.

Internal Data Sources

Leverage HighBond/ACL Analytics enablement docs, platform documentation for control workflows, and internal audit methodology guides.

Estimated Number of Pages

40,000+ (Covering 8+ frameworks and thousands of individual control points)

Build a scalable directory of vendor-specific risk profiles that guide TPRM buyers through the due diligence process for popular software and service providers. Each page offers specific questionnaire prompts and artifact checklists tailored to the vendor's risk profile.

Example Keywords

• "[Vendor Name] security questionnaire"
• "how to request SOC 2 from [Vendor]"
• "third-party risk assessment for [Vendor]"
• "[Vendor] subprocessor list and DPA"

Rationale

Third-party risk management is a high-growth category where buyers search for specific vendor names. This play captures 'buyer intent' traffic from teams actively running vendor assessments.

Topical Authority

Diligent's Third-Party Manager product provides the native credibility needed to host a vendor-focused risk and compliance directory.

Internal Data Sources

Use internal TPRM questionnaire libraries, product workflow screenshots, and live SERP data to identify public compliance artifacts for vendors.

Estimated Number of Pages

60,000+ (Covering 10,000+ vendors with multiple page variants per vendor)

Generate a high-intent library of governance templates, including committee charters, board skills matrices, and evaluation questionnaires. These pages target board administrators and corporate secretaries looking for standardized documents to improve board effectiveness.

Example Keywords

• "audit committee charter template"
• "board skills matrix example for nonprofit"
• "director onboarding checklist"
• "CEO succession planning process template"

Rationale

Governance professionals frequently search for templates to avoid starting from scratch. Providing these assets at scale positions Diligent as the 'operating system' for the boardroom.

Topical Authority

Diligent is already recognized as a leader in board management; providing the underlying documents used in those workflows is a natural extension of its authority.

Internal Data Sources

Incorporate board education materials, governance best practices from Diligent Academy, and anonymized customer-success playbooks.

Estimated Number of Pages

15,000+ (Covering 25+ template types across various organization types and jurisdictions)

Create conversion-focused landing pages that map Diligent's software solutions to specific industry-role-trigger combinations. This play targets narrow, high-intent queries where users are looking for software to solve a specific situational problem.

Example Keywords

• "whistleblower hotline software for healthcare"
• "IT compliance software for IPO readiness"
• "entity management software for global expansion"
• "policy management tool for higher education"

Rationale

Generic 'GRC software' terms are highly competitive. By targeting specific use cases and industries, Diligent can capture high-intent traffic with lower competition and higher conversion rates.

Topical Authority

As a multi-product GRC platform, Diligent has the breadth to credibly claim expertise across these diverse industry and role-based use cases.

Internal Data Sources

Utilize internal case studies, sales enablement battlecards, and product integration lists to provide specific, differentiated content.

Estimated Number of Pages

10,000+ (Covering 6 product categories across 40 industries and multiple roles)

Improvements Summary

Refocus each governance resource page around exact high-intent query phrasing and add snippet-ready elements like copy/paste scripts, tables, step-by-step sections, and 5–8 FAQ questions with schema. Build a hub-and-spoke internal linking system across minutes, motions, resolutions, committee roles, board packs, reporting, and compensation pages, plus add downloadable templates to support link earning and time on page.

Improvements Details

Rewrite intros and title/meta to match target queries (e.g., "motion to approve minutes", "committee chairperson", "board meeting resolution", "do board of directors get paid", "writing an executive summary") and insert a 40–60 word answer block near the top. Add script boxes for motion wording and email templates, comparison tables (e.g., approve minutes as presented vs corrected), and end-to-end workflow sections (create → review → distribute → approve → retain). Create a new "Board Meeting Governance Toolkit" hub page, add 5–10 contextual crosslinks per article with descriptive anchors, publish 6–10 supporting posts (minutes template, Robert’s Rules minutes approval scripts, board pack checklist, committee chair checklist), and add template downloads (minutes, resolutions, board reports).

Improvements Rationale

Many meaningful keywords show near-zero traffic share, which points to weak alignment with the exact query formats Google rewards (wording/template/example) and thin SERP feature coverage. A tightly interlinked hub, stronger on-page formatting for snippets/PAAs, and added templates signal topical authority and improve CTR and rankings from page 2 to page 1, while also creating cleaner paths to product-intent pages tied to board packs, minutes distribution, and reporting workflows.