
Docebo Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Driving 21k monthly organic visits from 14k ranking keywords, with estimated value of $233k in equivalent ad spend
- Brand terms ("docebo", "docebo login") drive 35% of organic traffic, indicating strong brand recognition
- Homepage and learning management system content pages capture 50% of traffic, showing product-focused user acquisition
Growth Opportunity
- Authority score of 45 suggests room to build domain authority through quality backlinks
- High-value enterprise keywords like "corporate lms" ($14 CPC) and "enterprise lms" remain undertapped
- Technical content (API documentation, integration guides) shows strong engagement but represents only 5% of traffic
Assessment
Strong foundation in LMS space with clear opportunity to expand reach. Data suggests systematic opportunity to capture high-intent enterprise search terms while building out technical content that drives qualified traffic. AirOps can help scale content production across both product education and technical documentation to capture larger share of $233k monthly search opportunity.
Competition at a Glance
Analysis of 2 direct competitors shows Docebo.com currently ranks 2nd in organic search performance, with 20,781 monthly organic visits from 13,929 ranking keywords, demonstrating significant market presence in the LMS space.
Market leader Absorb LMS generates 28,116 monthly organic visits from 5,915 keywords, maintaining a 26% lead in traffic despite Docebo having more than double the keyword coverage. This presents an interesting dynamic where fewer keywords are driving more traffic for the competitor.
The competitive landscape shows high-value opportunities across educational and technical topics, with search terms carrying CPCs ranging from $11-14 and monthly search volumes reaching 40,500. The data reveals particular strength in learning management system fundamentals, technical integration topics, and educational content queries.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create comprehensive guides covering compliance requirements and certification standards across different countries and industries, with specific guidance on LMS implementation. This massive content initiative positions Docebo as the go-to authority for compliance-related LMS knowledge.
Example Keywords
- "healthcare compliance training requirements by state"
- "GDPR compliant LMS implementation guide"
- "ISO 27001 certification for learning platforms"
- "industry-specific training compliance standards"
Rationale
Organizations need detailed guidance on meeting complex regulatory requirements across different regions and industries. This content fills a significant gap in the market while targeting high-intent buyers.
Topical Authority
Docebo's global presence and extensive experience in compliance training makes it well-positioned to provide authoritative content on these topics.
Internal Data Sources
Leverage Docebo's compliance documentation, regulatory frameworks, and customer implementation cases across different regions.
Estimated Number of Pages
2,000+ pages covering various regions, industries, and compliance standards
Develop an extensive library of course templates and curriculum outlines for various industries, roles, and skill levels. Each template includes detailed learning objectives, module structures, and implementation guidelines using Docebo's LMS.
Example Keywords
- "sales training curriculum template"
- "customer service onboarding course outline"
- "leadership development program structure"
- "compliance training module template"
Rationale
Organizations actively seek ready-to-use training templates to accelerate their learning programs. This content directly addresses this need while showcasing Docebo's platform capabilities.
Topical Authority
Docebo's expertise in learning design and implementation makes it a credible source for course templates.
Internal Data Sources
Utilize existing course structures, best practices from successful implementations, and learning design expertise from Docebo's team.
Estimated Number of Pages
5,000+ pages covering different industries, roles, and skill levels
Create comprehensive pages matching specific business profiles with tailored LMS solutions, including industry-specific features, implementation guides, and ROI calculations. Each page addresses unique needs of different business types and sizes.
Example Keywords
- "best LMS for healthcare startups"
- "enterprise LMS solutions for manufacturing"
- "retail training platform comparison"
- "small business LMS requirements"
Rationale
Businesses need guidance in selecting the right LMS configuration for their specific needs. This content helps decision-makers while capturing high-intent traffic.
Topical Authority
Docebo's experience across various industries and business sizes provides credibility for these recommendations.
Internal Data Sources
Use customer success stories, implementation data, and industry-specific feature usage patterns.
Estimated Number of Pages
1,000+ pages covering various industry and business size combinations
Develop detailed comparison pages analyzing Docebo against competitors across features, pricing, and use cases. Each page provides in-depth analysis for specific business scenarios and requirements.
Example Keywords
- "Docebo vs SAP Litmos for enterprise"
- "Absorb LMS alternative comparison"
- "Cornerstone vs Docebo features"
- "LMS comparison for healthcare industry"
Rationale
Buyers actively research multiple LMS options before making decisions. Comprehensive comparison content captures this high-intent traffic.
Topical Authority
As a leading LMS provider, Docebo can provide authoritative comparisons based on market knowledge and platform capabilities.
Internal Data Sources
Utilize competitive analysis data, customer feedback, and platform feature documentation.
Estimated Number of Pages
2,000+ pages covering various competitor comparisons and use cases
Create comprehensive integration guides for connecting Docebo with various business software systems. Each guide provides detailed steps, use cases, and best practices for specific integrations.
Example Keywords
- "Salesforce LMS integration guide"
- "Workday HR integration with LMS"
- "Microsoft Teams LMS setup"
- "SAP SuccessFactors LMS connection"
Rationale
Organizations need detailed guidance on integrating LMS with existing systems. This content targets technical decision-makers and implementation teams.
Topical Authority
Docebo's extensive integration capabilities and technical expertise provide authority in this area.
Internal Data Sources
Use technical documentation, API guides, and successful integration case studies.
Estimated Number of Pages
500+ pages covering various integration scenarios and platforms
Improvements Summary
Focus on optimizing high-potential keywords with low competition, enhance on-page SEO, and expand content depth. Strengthen internal linking and update older posts to improve relevancy.
Improvements Details
Target keywords like 'collective learning' and 'lms implementation plan' by incorporating them into title tags and headings. Create comprehensive guides and address content gaps with new posts. Improve internal linking by connecting related articles and product pages using keyword-rich anchor text.
Improvements Rationale
These improvements aim to increase visibility and rankings by targeting keywords with high search volume and low competition. Enhancing content depth and internal linking will improve user engagement and guide readers towards conversion opportunities, positioning Docebo as a thought leader in the LMS space.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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