DoubleVerify Organic Growth Opportunities

Create a comprehensive atlas of static pages detailing ad performance metrics by time of day, day of week, and season. This provides invaluable, granular timing insights for media planners that are not publicly available elsewhere.

Example Keywords

• “best time to serve ctv ads usa auto industry”
• “morning display viewability germany finance”
• “holiday season attention retail canada”
• “prime-time mobile ad fraud rate india”

Rationale

Agencies and advertisers constantly seek to optimize campaign timing for maximum impact but lack empirical, cross-publisher data. By publishing this atlas, DoubleVerify can attract high-intent media planners and strategists looking for a competitive edge, positioning DV as an essential source for campaign planning.

Topical Authority

DoubleVerify has immense topical authority here as it logs timestamped IVT, attention, and conversion data for billions of global impressions daily. This proprietary dataset allows DV to be the definitive source for ad performance based on timing, a topic competitors cannot address with similar empirical depth.

Internal Data Sources

Leverage the internal BigQuery warehouse containing impression-level data with timestamps, attention seconds, and post-view actions. This can be combined with a regional holiday calendar API and forecast coefficients from the DV Outcome Model to generate highly specific and valuable insights.

Estimated Number of Pages

~9,600 (Covering 40 countries, 12 verticals, and 20 standard day-parts/seasonal slices)

Develop a library of thousands of static 'risk profile' pages for individual Connected TV (CTV) applications. These pages will provide transparency on metrics like ad fraud risk, brand suitability, and invalid traffic for each app, helping buyers make informed whitelisting decisions.

Example Keywords

• “hulu ad fraud risk”
• “brand suitability rating pluto tv”
• “roku app spoofing history”
• “discovery+ invalid traffic stats”

Rationale

As CTV advertising budgets grow, media buyers are increasingly concerned about fraud and suitability within the app ecosystem. Providing unique, app-level transparency directly addresses this major pain point, capturing extremely high-intent traffic from buyers actively vetting their CTV media plans.

Topical Authority

DoubleVerify's authority is exceptionally high, as it already tags and analyzes billions of CTV impressions and has a track record of uncovering major fraud schemes (e.g., SmokeScreen). No competitor currently offers this level of granular, app-level transparency, making DV the natural leader in this space.

Internal Data Sources

Utilize log-level Invalid Traffic (IVT) and viewability data for every CTV app ID, proprietary DV taxonomy scores for content categories, and historical incident tickets from the Fraud Ops team's Jira to create rich, data-backed profiles.

Estimated Number of Pages

~4,000 (Covering 400 major CTV apps across 10 key geographies)

Build a comprehensive matrix of static pages detailing DoubleVerify's integration and feature compatibility across every combination of DSP, SSP, and ad server. This creates a go-to practical resource for ad ops professionals planning their tech stack.

Example Keywords

• “the trade desk doubleverify integration”
• “DV support on amazon publisher services”
• “measure viewability google ad manager + magnite”
• “verification compatibility mediagrid dv”

Rationale

Ad operations and media buying teams frequently search for compatibility between their existing ad tech partners and verification providers. A public, comprehensive directory that answers these questions instantly captures bottom-of-the-funnel traffic at the exact moment of technical consideration and vendor selection.

Topical Authority

DoubleVerify's authority is inherent, as the compatibility data is based on its own internal certification process. By being the first to publish this exhaustive resource, DV establishes itself as the transparent and technically proficient leader in a complex ecosystem.

Internal Data Sources

Use the internal certification tracker (e.g., a Smartsheet) which details pass/fail status per feature for each integration. This can be enriched with API logs that indicate tag detection and support case metadata that describes workarounds for specific stack combinations.

Estimated Number of Pages

~3,600 (Covering combinations of 30 DSPs, 40 SSPs, and 3 primary ad-server families)

Generate a series of forecast pages that connect ad attention metrics to tangible business outcomes like sales and conversions for different industries and formats. This play moves beyond simple measurement to provide predictive insights on advertising effectiveness.

Example Keywords

• “expected attention rate uk retail video”
• “finance banner ad attention predicts cpa”
• “instagram story attention benchmark canada”
• “attention to sales uplift forecast auto us”

Rationale

Sophisticated marketers are no longer satisfied with just measuring attention; they want to know how it impacts their bottom line. By providing predictive forecasts that link attention to ROI, DoubleVerify can attract a senior, strategy-focused audience and prove its unique value in driving business results.

Topical Authority

DoubleVerify's topical authority is unparalleled in this area due to its exclusive capability to unify DV Authentic Attention metrics with real-time sales data from partners like Attain. This proprietary connection makes DV's outcome-based content uniquely defensible and authoritative.

Internal Data Sources

Leverage the historical attention scores and conversion outcomes from an internal SQL data warehouse. Use machine-learning coefficients from the DV Outcome Model and seasonality curves to create dynamic, data-driven forecast pages.

Estimated Number of Pages

~3,600 (Covering 30 countries, 12 verticals, and 10 ad formats)

Create a vast encyclopedia detailing the performance of specific creative ad formats (e.g., interactive CTV, carousel ads, playable ads) on different platforms and within various industries. This resource would provide benchmarks for viewability, attention, and engagement by format.

Example Keywords

• “interactive CTV ad performance statistics”
• “swiper story ad effectiveness fashion”
• “playable ad viewability gaming apps”
• “carousel attention rate b2b linkedin”

Rationale

Creative and media teams need data to decide which ad formats will perform best for their campaigns. An encyclopedia that provides clear benchmarks by format, platform, and vertical becomes an indispensable tool for campaign planning, attracting a wide range of advertising professionals.

Topical Authority

DoubleVerify has strong authority as its Authentic Attention solution measures performance down to the specific creative format across over 15 platforms. While competitors publish aggregated data, DV can provide granular, format-level insights, establishing it as the expert source on creative effectiveness.

Internal Data Sources

Utilize the 'creative_type' field from the DV tag payload to extract performance data. This can be combined with platform-level MRC viewability audit tables and creative mock-ups from design teams to produce rich, visually-supported content.

Estimated Number of Pages

~3,600 (Covering 15 platforms, 20 formats, and 12 verticals)

Improvements Summary

Revamp the brand safety cluster by converting the main product page into a comprehensive pillar, optimizing for high-value keywords, and expanding with targeted supporting blogs. Strengthen internal linking, add schema, and update on-page SEO to improve rankings and drive more qualified traffic.

Improvements Details

Key tasks include turning /capabilities-brand-suitability/ into a 2,000+ word pillar page targeting terms like 'brand safety tools' and 'brand suitability', adding keyword-rich H2s, fresh data, and FAQ schema. Create new supporting blogs such as 'Top 10 Brand Safety Tools for 2025' and 'Brand Suitability Checklist', and implement contextual internal links from all related content. Update meta tags, compress images with keyword ALT text, and add author bios to reinforce authority.

Improvements Rationale

These improvements address thin content, weak internal linking, and lack of a hub structure, which currently limit rankings and traffic despite low competition and strong commercial intent. By aligning content depth and structure with searcher intent and technical best practices, the site can capture more organic traffic, improve authority, and increase lead generation from high-value keywords.