EAB Organic Growth Opportunities

Create a comprehensive atlas of static pages showing the 10-year job outlook, salary trends, and competing academic program supply for every program major in every US state and major city. This play positions EAB as the definitive source for data-driven academic planning, directly attracting university provosts and deans.

Example Keywords

• "cybersecurity bachelor’s job outlook Texas"
• "MSN nursing demand forecast Florida"
• "industrial design degree market size Illinois"
• "supply chain management enrollment demand California"

Rationale

University leaders constantly seek reliable data to justify launching, closing, or expanding academic programs. By publishing this data at an unprecedented scale, EAB can capture this high-intent search traffic from decision-makers, providing a direct funnel to its strategic advisory and enrollment services.

Topical Authority

EAB's Edify data lake already ingests the necessary IPEDS and labor market data for private partner research. Publishing this publicly establishes immediate and unparalleled topical authority on program viability and labor alignment, a space no single ed-tech vendor currently dominates online.

Internal Data Sources

Utilize EAB's Edify data lake, which integrates IPEDS degree conferral data and licensed EMSI/Burning Glass labor market projections. AirOps workflows can be configured to pull this data via API, synthesize it, and generate insights for each page.

Estimated Number of Pages

40,000-60,000

Develop a nationwide directory with one page per US high school, detailing graduate matriculation trends, first-year college retention rates, and FAFSA completion data. This resource becomes an indispensable tool for college admissions recruiters, who are the primary buyers of EAB's enrollment products.

Example Keywords

• "where do Lincoln High School Denver graduates go to college"
• "East Ridge HS college matriculation data"
• "FAFSA completion rate Bowie High School"
• "top feeder schools for University of Texas"

Rationale

College admissions teams spend significant resources trying to identify productive high schools for recruitment. By creating a free, comprehensive, and SEO-optimized resource, EAB captures this valuable audience at the top of their workflow, establishing the brand as an essential partner before a sales conversation even begins.

Topical Authority

EAB has exclusive access to anonymized application data from Naviance and Appily, used by millions of high school students. Combining this with National Student Clearinghouse data already in Edify gives EAB a unique and authoritative dataset that cannot be replicated by competitors.

Internal Data Sources

Leverage proprietary, anonymized student application and matriculation data from Appily and Naviance platforms. Augment this with public data from the National Student Clearinghouse (via Edify) and the FAFSA open-data API.

Estimated Number of Pages

28,000-32,000

Generate a library of static pages that provide pre-calculated Return on Investment (ROI) and break-even analyses for every degree program in every state. This directly answers the most pressing questions from prospective students and their parents, while also attracting university trustees and CFOs evaluating program portfolios.

Example Keywords

• "ROI of master’s in data analytics Florida"
• "break-even salary early childhood bachelor’s Midwest"
• "payback period MBA New England"
• "is a psychology degree worth it in California"

Rationale

The value and cost of higher education are under intense scrutiny. By providing granular, state-specific ROI calculations, EAB captures enormous search volume from the consumer (student) side, while the underlying data's credibility appeals to the institutional buyers responsible for program financial planning.

Topical Authority

While many sites offer generic national ROI data, EAB can create a more authoritative resource by combining its Edify data on net tuition price with granular wage data from labor market sources. This level of specificity and data fusion builds a defensible moat and establishes EAB as the authority on the financial value of degrees.

Internal Data Sources

Combine net-price and student debt-load data from the Edify platform with licensed wage curve data from sources like EMSI/BLS. Use historical wage and completion outcomes from the College Scorecard API for additional context.

Estimated Number of Pages

38,000-42,000

Create a unique encyclopedia profiling the performance risk (e.g., DFW rates) for every major introductory 'bottleneck' course in higher education. This play leverages EAB's most proprietary data to attract Provosts and Deans focused on improving student success and retention.

Example Keywords

• "DFW rate Calculus I national average"
• "bottleneck course Anatomy & Physiology stats"
• "gateway chemistry failure rate solutions"
• "interventions for high-risk introductory courses"

Rationale

High failure rates in gateway courses are a primary driver of student attrition and a major pain point for university administrators. By publishing national-level data on this problem, EAB attracts its exact buyer persona for the Navigate360 student success platform at the moment they are researching the problem, positioning Navigate360 as the logical solution.

Topical Authority

EAB's Navigate360 platform logs over 30 million grade outcomes per term. This is an unparalleled proprietary dataset that no competitor or public source can replicate. Publishing insights from this data instantly establishes EAB as the definitive authority on course-level student performance and risk.

Internal Data Sources

Use aggregated and de-identified gradebook data from the Navigate360 platform. Incorporate intervention lift metrics from Navigate360 campaign data to show which solutions have proven effective.

Estimated Number of Pages

45,000-50,000

Publish a scorecard for every US non-profit college showing a composite financial index, tuition dependency, and predicted solvency horizon. This bold, data-driven play attracts high-authority attention from university trustees, CFOs, and the press, cementing EAB's reputation as a top-tier strategic analyst.

Example Keywords

• "financial health University of Dayton"
• "college composite financial index 2024"
• "university discount rate benchmark 2025"
• "Moody's higher ed outlook alternative"

Rationale

Institutional financial stability is a critical concern for university leadership and governing bodies. By creating a public-facing, data-backed index, EAB provides a valuable resource that will earn high-authority backlinks and media citations, while simultaneously generating leads for its finance advisory and strategic planning services.

Topical Authority

EAB's finance advisory practice and Edify data platform already possess the necessary data (IPEDS finance) and predictive models to create these scores. This play converts internal analytical assets into a public-facing authority-building machine, occupying a niche currently held only by paywalled ratings agencies.Internal Data Sources

Leverage integrated IPEDS finance data from Edify and proprietary predictive models from EAB's 'Future Revenue Threats' toolkit. Incorporate quotes and insights from EAB's 400+ roster of higher-ed experts to add qualitative depth.

Estimated Number of Pages

4,200-4,500

Improvements Summary

Revise product pages to target high-intent, generic keywords and improve on-page SEO elements. Expand content sections, add structured data, and strengthen internal linking to increase organic visibility and demo requests.

Improvements Details

Update title tags and headings to prioritize generic keywords like 'advising software' and 'virtual campus tours.' Expand each page with new sections—features, ROI, customer stories, FAQs (with schema), and comparison tables. Add explainer videos, rich media, and glossary links, while building out internal links from related resources and navigation. Implement structured data, compress images, and maintain optimal crawl depth.

Improvements Rationale

Current pages rank just outside page one for valuable non-branded terms due to thin content, weak keyword targeting, and minimal internal links. By aligning content with high-intent search queries and improving technical SEO, these pages can capture more organic traffic and drive higher demo conversions. Structured content and better internal linking will also support authority and user engagement.