EasyVista Organic Growth Opportunities

Create comprehensive pages for every Windows Event ID, Linux Syslog code, and common SaaS/API HTTP status with automated fixes via EV Reach. Each page includes plain-English explanations, root causes, and one-click remediation scripts.

Example Keywords

• event id 10016 fix (12k SV)
• syslog error code 111 meaning
• http 429 api limit workaround
• printer error 0xB3 solution

Rationale

Error code searches show high commercial intent and current SERPs are dominated by forums rather than authoritative vendor content.

Topical Authority

EasyVista's EV Reach and Orchestrate products provide unique remediation capabilities that validate authority.

Internal Data Sources

EV Reach script library (4,000+ scripts), Customer success KB, EV Monitoring alert taxonomy.

Estimated Number of Pages

12,000+ pages covering Windows, Linux, HTTP and device-specific codes

Create detailed pages for every KPI and metric used in ITSM, ITOM, ESM and AIOps, including formulas, benchmarks and industry standards.

Example Keywords

• mean time to restore service benchmark
• MTBF formula in it service management
• first contact resolution rate calculation
• service desk backlog definition

Rationale

High-value search terms with clear purchase intent that competitors haven't thoroughly covered.

Topical Authority

EasyVista's existing service catalog and incident management coverage provides natural authority extension.

Internal Data Sources

Anonymized KPI data from customer base, product dashboards, ITSM analytics module documentation.

Estimated Number of Pages

400-600 pages covering core KPIs and variants

Comprehensive integration guides for every popular two-system combination, with step-by-step orchestration blueprints and automation snippets.

Example Keywords

• integrate itsm with jira cloud
• azure devops incident automation playbook
• automatic onboarding workflow sap successfactors
• powershell runbook service desk

Rationale

Integration search terms show high commercial intent and current results lack vendor authority.

Topical Authority

EasyVista's Orchestrate module provides unique capability to demonstrate integration expertise.

Internal Data Sources

Orchestrate connector library, Partner API docs, Lab environment screenshots.

Estimated Number of Pages

1,000-1,200 runbooks covering major integration pairs

Create detailed blueprints for every ITIL process crossed with industry verticals, including compliance requirements and implementation guides.

Example Keywords

• incident escalation workflow for airlines
• service catalog template for higher education
• access management process healthcare hipaa

Rationale

Vertical-specific ITIL content shows high purchase intent and low competition.

Topical Authority

EasyVista's existing ITIL coverage provides natural authority for vertical expansion.

Internal Data Sources

Professional services implementation playbooks, Vertical compliance checklists, Marketplace process packs.

Estimated Number of Pages

3,000 pages (34 processes × 90 verticals)

Detailed comparison and migration guides for organizations looking to replace legacy ITSM tools, including feature matrices and migration runbooks.

Example Keywords

• ServiceNow alternative for mid-market
• BMC Remedy migration guide
• SolarWinds service desk replacement
• Jira Service Management vs EasyVista

Rationale

High-intent bottom-funnel searches from organizations actively seeking to switch vendors.

Topical Authority

EasyVista's success with 'Cherwell support ending' content proves Google accepts comparison content.

Internal Data Sources

Internal migration playbooks, feature parity matrices, pricing calculators, customer testimonials.

Estimated Number of Pages

300-500 pages covering major competitors and migration scenarios

Improvements Summary

Enhance ITSM blog posts by targeting high-intent keywords, improving on-page SEO, and creating interlinked content hubs. Implement structured data and optimize visuals for better engagement.

Improvements Details

Focus on keywords like 'Gartner ITSM Magic Quadrant 2024' and 'IT service catalog examples'. Add FAQ sections, downloadable templates, and comparison tables. Create new supporting content and improve internal linking to strengthen topical authority.

Improvements Rationale

These improvements aim to increase search visibility and traffic by addressing mid-SERP rankings and leveraging high-volume keywords. Structured data and better linking will enhance user experience and engagement, leading to higher conversion rates.