Eightfold Organic Growth Opportunities

Create a data-driven snapshot showing current supply/demand, salary bands, and trending employers for every skill and metro area pair. This play turns Eightfold's proprietary labor market data into a massive, public-facing asset that attracts high-intent traffic from both employers and talent.

Example Keywords

• “[Kubernetes] developer demand in [Austin]”
• “average salary [Generative AI prompt engineer] San Francisco”
• “who’s hiring [Quantum computing] talent in [Berlin]”
• “top companies for [data science] in [New York]”

Rationale

This strategy directly targets users seeking hyperlocal, skill-specific labor market intelligence. By providing unique, data-rich pages at scale, Eightfold can capture a massive long-tail of search queries from recruiters, hiring managers, and strategic workforce planners who are actively trying to understand the talent landscape.

Topical Authority

Eightfold's anonymized requisition and profile data corpus provides a proprietary data source that competitors like LinkedIn or Burning Glass do not publish openly on indexable pages. This positions Eightfold as the go-to public authority on real-time talent market dynamics, building immense trust and authority for location- and skill-based queries, while also complementing the Workforce Exchange product messaging.

Internal Data Sources

Leverage the real-time, de-identified open requisition feed from customers, skills frequency and growth data from the global profile lake, and salary insights from aggregated compensation benchmarks. These sources provide a unique and defensible data advantage for content generation.

Estimated Number of Pages

30,000–60,000 (Covering ~3,000 key skills across ~20 major global metro areas)

Develop intelligence pages for every university, degree, and top skills combination to show employers which schools produce graduates with specific, in-demand skills. These pages would also feature proprietary data like predicted retention probability, creating an invaluable resource for university recruiting teams.

Example Keywords

• “best universities for [natural language processing] talent”
• “where to recruit [cybersecurity] majors”
• “[supply-chain analytics] graduates hiring”
• “[University of Texas] computer science graduate skills”

Rationale

This play targets a high-value persona: university recruiters and talent acquisition leaders building early-career talent pipelines. The search intent is explicitly commercial, focusing on where to source and invest recruiting resources. No competitor offers this granular level of insight on public, indexable web pages.

Topical Authority

By ingesting over 1 billion public profiles, Eightfold has a unique ability to map where graduates with specific skills originate and where they are hired. Publishing this data establishes Eightfold as the authority on the school-to-work transition, a topic where current information is locked behind paywalled reports from firms like Gartner or QS.

Internal Data Sources

Utilize anonymized first-destination employment data for recent hires across the customer base, skill prevalence and growth statistics per alma mater, and historical retention curves (e.g., 12- and 24-month) broken down by university.

Estimated Number of Pages

22,000+ (Covering ~2,000 universities and ~11 common degree clusters)

Build a comprehensive library of SEO-optimized job description templates for every common role, industry, and seniority level. Each page will showcase a JD enhanced by Eightfold's AI, with bias flags removed, a complete skill taxonomy, and a direct call-to-action, turning a top-of-funnel search into a product-led experience.

Example Keywords

• “best job description for [senior devops engineer]”
• “inclusive [pharma sales rep] job ad template”
• “skills to list in [entry-level data scientist] posting”
• “[financial analyst] job description example”

Rationale

HR professionals and hiring managers constantly search for job description templates. This play captures that high-volume, high-intent traffic and immediately demonstrates Eightfold's value by providing a superior, AI-optimized, and bias-free alternative to the generic templates found elsewhere.

Topical Authority

While the domain already ranks for 'AI recruiting,' it has no visibility for JD-related queries. This is a greenfield opportunity to establish authority. The ability to showcase JDs that are verifiably improved with bias scoring and skill data provides a unique and defensible content angle that no competitor can easily replicate.

Internal Data Sources

Leverage the internal corpus of millions of historical job descriptions scored by Eightfold’s bias-detection model. Use the master skills graph to auto-insert required, adjacent, and aspirational skills, and incorporate the 'Fix suggestions' and DEI language flags from the product's backend.

Estimated Number of Pages

12,000+ (Covering ~1,000 high-volume roles across ~4 major industries and ~3 seniority tiers)

Create a scalable series of guides that map the specific steps required to move from one professional role to the next logical one within an organization. Each page would detail the skill gaps, recommended learning, and career trajectory, turning Eightfold's internal mobility intelligence into a public-facing asset.

Example Keywords

• “how to transition from [QA engineer] to [DevOps engineer]”
• “career path for [HR generalist]”
• “[Data analyst] promotion requirements”
• “skills needed to become a [product manager] from [business analyst]”

Rationale

Millions of professionals actively research their next career move, making keywords around career transitions and paths extremely high-volume. By providing structured, data-driven answers instead of anecdotal blog posts, Eightfold can attract a massive audience and demonstrate its deep understanding of workforce dynamics.

Topical Authority

Eightfold’s Talent Marketplace product already recommends internal career moves to employees at customer companies. Surfacing these aggregated insights publicly provides a unique, product-led content strategy that competitors cannot match, establishing Eightfold as an authority on career mobility and skills development.

Internal Data Sources

Use historical transition probabilities between roles (aggregated and de-identified) from the platform. Leverage the skills-gap analysis API to automatically calculate skills to keep and skills to learn, and incorporate course mappings from integrated learning platforms.

Estimated Number of Pages

8,000–12,000 (Covering all common role-to-role permutations)

Expand the existing glossary into an exhaustive resource with one evergreen definition page for every in-demand professional skill. Each page would go beyond a simple definition to include synonyms, proficiency rubrics, related roles, and internal mobility tips, powered by Eightfold's deep skills data.

Example Keywords

• “what is [Linux kernel debugging]”
• “[Change management] skill definition”
• “hard vs soft skills – [stakeholder management]”
• “skills taxonomy for [Typescript]”

Rationale

'What is [skill]' represents a fundamental, high-volume search category that builds foundational topical authority across the entire talent landscape. This play captures users at the earliest stage of their research and establishes the Eightfold brand as the definitive source for understanding professional skills.

Topical Authority

The domain already has a small, trusted glossary, proving Google's willingness to rank it for these terms. Expanding this section with proprietary data from Eightfold’s matching models, which are trained on over a billion career profiles, creates a resource far deeper and more authoritative than any competitor's, compounding existing topical authority.

Internal Data Sources

Utilize the Eightfold master skills graph, including skill aliases, proficiency levels, and adjacent skills. Incorporate anonymized frequency data on skill prevalence and growth, and use explanations from the 'Match Score' documentation to detail why a skill is important for various roles.

Estimated Number of Pages

4,000–6,000 (Covering top global professional skills and their long-tail variants)

Improvements Summary

Expand and optimize pillar and product pages targeting high-value, non-brand commercial keywords to move from page 2 to page 1. Add long-form guides, comparison articles, and interactive tools, while improving on-page SEO, internal linking, and schema markup.

Improvements Details

Rewrite H1s and meta tags to include target keywords like 'talent intelligence platform' and 'AI talent platform.' Expand /products/ content to 1,800–2,200 words, add FAQ schema, unique data visuals, and create new resources such as a 3,000-word pillar guide and comparison articles. Strengthen internal linking from high-authority blog posts and update site structure with keyword-rich anchors and breadcrumb schema.

Improvements Rationale

These actions address thin content and lack of topical depth, helping Eightfold capture more generic keyword traffic and compete with long-form competitor content. Improved on-page optimization and internal linking will increase authority and relevance for target terms, while new resources and schema features will drive higher rankings, CTR, and conversions.