Electronic Arts Organic Growth Opportunities

Create a dedicated page for every game and hardware combination (GPU/CPU) to show official performance benchmarks and recommended settings. This provides definitive answers to one of the most common pre-purchase questions for PC gamers.

Example Keywords

• “fc 25 gtx 1650 requirements”
• “it takes two steam deck performance”
• “dragon age veilguard ryzen 5 5600x fps”
• “apex legends ps5 120hz settings”

Rationale

System requirement queries have high commercial intent as they are a final checkpoint before a user purchases a game. Current SERPs are dominated by third-party sites using scraped or estimated data. By publishing official, QA-validated performance metrics, EA can capture this traffic with more authoritative and trustworthy content.

Topical Authority

EA currently has minimal topical authority for hardware-specific keywords. This represents a massive greenfield opportunity to build authority in a high-value niche by leveraging proprietary performance data that competitors cannot access, creating a strong competitive moat.

Internal Data Sources

Utilize internal QA benchmark spreadsheets, data from the Frostbite engine's telemetry, official min/max spec documentation, and aggregated GPU crash logs from support tickets to power a 'known issues' section for specific hardware.

Estimated Number of Pages

~200,000 (≈ 500 games × 400 common hardware strings)

Generate daily snapshot pages for every Ultimate Team item, tracking its price history, pack probability, and investment value on each platform. This captures the massive audience of FUT traders who currently rely on third-party websites.

Example Keywords

• “fut bernardo silva 92 tots price ps5 12 sept 25”
• “fc mobile icon zico market graph”
• “ut chemistry style engine roi”
• “madden ultimate team larry fitzgerald price history”

Rationale

The search volume for player and item prices in Ultimate Team modes is immense and highly engaged. By providing official, canonical price histories directly from the source, EA can outrank the existing third-party scraper sites (like FUTBIN) and become the definitive resource, driving huge volumes of recurring traffic.

Topical Authority

While EA has strong brand authority for the game itself, it has ceded all 'market price' topical authority to third parties. This play would reclaim that authority by publishing tamper-proof, first-party data that is inherently more accurate and trustworthy than any competitor's.

Internal Data Sources

Leverage live marketplace API dumps for price data, internal SBC (Squad Building Challenge) schedule CSVs to correlate price spikes, and anti-fraud flagged price swings to add contextual notes on market manipulation.

Estimated Number of Pages

~300,000 (10,000 items × 3 major platforms × rolling 10 historical snapshots)

Build an exhaustive encyclopedia of static rating pages for every team and player across every annual edition of all EA SPORTS titles. This creates a definitive, first-party source for one of the most debated and searched topics in sports gaming.

Example Keywords

• “madden 24 kansas city chiefs ratings”
• “fc 24 barcelona midfield ratings”
• “nhl 23 auston matthews overall”
• “college football 26 alabama qb ratings”

Rationale

Player and team ratings are a massive driver of search traffic and community engagement, especially around each new game's release cycle. EA is the ultimate owner of this data, yet much of the search traffic is captured by third-party blogs, forums, and YouTubers. This play centralizes the information and establishes EA.com as the canonical source.

Topical Authority

EA has strong authority for generic 'ratings' keywords but is weak on the long-tail combinations of specific players, teams, and game years. This strategy expands on existing authority to capture a much wider range of high-intent search queries with minimal risk of keyword cannibalization.

Internal Data Sources

Use the live ratings databases that power the in-game and companion app experiences, historical CSVs from previous game editions, and archived 'Pitch Notes' or 'Gridiron Notes' to add narrative context to rating changes.

Estimated Number of Pages

~120,000 (≈ 15 sports games × 10 editions × 800 teams/players per edition)

Create a comprehensive guide for every single trophy and achievement across all EA titles and platforms. Each page would offer a step-by-step guide, video clip, and unique data points like official unlock rarity.

Example Keywords

• “apex legends achievement fully kitted unlock”
• “sims 4 platinum trophy walkthrough”
• “dead space remake steam badge guide”
• “battlefield 2042 master of all weapons trophy”

Rationale

The 'completionist' audience is dedicated and consistently searches for guides to earn 100% of trophies or achievements in their games. This traffic is evergreen and currently goes to small hobby blogs and YouTube channels. By creating a centralized, official resource, EA can capture this loyal audience and increase time-on-site.

Topical Authority

EA has no authority in the 'trophy guide' space. This play establishes a new pillar of authority by providing more value than competitors, using unique internal data like real-time completion percentages, which no third-party site can offer, thus creating a superior user experience.

Internal Data Sources

Utilize achievement metadata JSONs provided by first-party platforms (Sony, Microsoft, Steam), internal telemetry data for real unlock rarity stats, and short video captures from QA environments demonstrating how to unlock each achievement.

Estimated Number of Pages

~160,000 (400 games × ±100 achievements/trophies per title × 4 platforms)

Develop a canonical, wiki-style encyclopedia for every character, location, weapon, and faction within EA's narrative-rich game franchises. This initiative would reclaim fan engagement traffic from third-party wikis by providing official, beautifully presented lore.

Example Keywords

• “dragon age veilguard solas backstory”
• “mass effect n7 armor stats”
• “dead space marker origin explained”
• “skate 4 character list”

Rationale

Fan-run wikis (like Fandom) attract millions of pageviews from users seeking deep lore and character information. By creating an official codex, EA can capture this highly engaged audience, control the narrative, and use the hub to cross-promote games, DLC, and merchandise, turning a traffic leak into a brand-building asset.

Topical Authority

Currently, EA's topical authority on its own lore is low, as it has been ceded almost entirely to fan communities. This play is a strategic initiative to reclaim that authority and position EA.com as the definitive destination for fans wanting to learn more about the worlds EA has created.

Internal Data Sources

Leverage internal narrative bibles, official art books (in PDF format), archived developer interviews for quotes, and the Getty Images partnership to include exclusive concept art and high-resolution visuals at a low cost.

Estimated Number of Pages

~45,000 (≈ 15 IPs × 3,000 lore elements avg.)

Improvements Summary

Update Sims 4 commercial pages with targeted keywords, expanded on-page content, structured data, and improved internal linking. Create new landing pages for device-specific queries and a DLC hub to consolidate thin content.

Improvements Details

Key tasks include rewriting titles and H2s for high-volume queries like 'the sims 4 price' and 'download sims 4 free mac', expanding product copy to cover gameplay, system requirements, and user reviews, and adding FAQPage and Product schema for rich snippets. Internal links from high-authority EA subdomains and a new DLC hub will consolidate authority and prevent cannibalization. Dedicated pages for Mac downloads and cheats, as well as comparison tables and seasonal pricing articles, target long-tail and deal-seeking users.

Improvements Rationale

These improvements address missed traffic from high-volume, low-competition queries and strengthen the cluster’s ability to rank for both commercial and informational searches. Structured data and expanded content increase visibility in search results, while internal linking and content consolidation improve authority flow and reduce keyword cannibalization. The approach is designed to drive higher CTR, better rankings, and increased conversions for Sims 4 product pages.