Employment Hero Organic Growth Opportunities

A programmatic library of award-specific scenarios that answer complex payroll questions for Australian businesses. This play targets high-intent edge cases where manual spreadsheets fail, driving users toward award-interpretation software.

Example Keywords

• hospitality award broken shift rules
• retail award minimum engagement casual
• clerks private sector award higher duties
• manufacturing award overtime after 38 hours
• social and community services award sleepover allowance

Rationale

By answering specific, complex payroll questions that generic HR content ignores, Employment Hero can capture high-intent buyers at the exact moment they realize their current manual processes are insufficient.

Topical Authority

The domain already hosts award-specific documentation in its Help Center and has a dedicated solution page for award interpretation, providing a strong foundation for these technical queries.

Internal Data Sources

Use award rule logic from help.employmenthero.com, internal award configuration tables, and product release notes to ensure accuracy and freshness.

Estimated Number of Pages

25,000+ (Covering 100+ awards across hundreds of scenarios and employee types)

Comprehensive country-specific guides for international hiring, focusing on employer costs, statutory obligations, and local labor laws. This play captures businesses looking to expand globally through an Employer of Record (EOR) model.

Example Keywords

• hire employees in Germany
• employer costs in France
• statutory benefits in Singapore
• termination notice period in Ireland
• independent contractor vs employee Canada test

Rationale

International expansion queries are high-value and indicate a direct need for EOR services. Providing granular cost and compliance data positions the brand as a global employment expert.

Topical Authority

Employment Hero's existing multi-region site structure (UK, NZ, CA, SG, MY) and EOR product offering provide the necessary credibility to rank for global hiring terms.

Internal Data Sources

Leverage EOR product enablement docs, internal country coverage matrices, and international onboarding checklists to provide differentiated content.

Estimated Number of Pages

8,000+ (Covering 150+ countries across 10-20 compliance topics per region)

A finance-grade library of payroll operational checklists and reconciliation guides for month-end and year-end cycles. This targets Finance and Payroll Managers who are actively managing complex business processes.

Example Keywords

• payroll reconciliation checklist
• payroll variance report template
• EOFY payroll checklist Australia
• RTI year end checklist
• leave liability reconciliation

Rationale

Operational checklists are highly shareable and sticky assets that attract professional users during critical business windows, such as the end of the financial year.

Topical Authority

The domain's existing focus on managed payroll services and implementation hubs provides the professional context required to rank for finance-heavy payroll terms.

Internal Data Sources

Utilize implementation hub SOPs, managed payroll service workflows, and Help Center troubleshooting patterns for real-world accuracy.

Estimated Number of Pages

3,000+ (Covering multiple regions, payroll events, and accounting system variants)

Detailed architectural guides showing how Employment Hero integrates with specific software combinations to solve industry-specific workflows. This play addresses the 'ecosystem fit' question that often blocks software sales.

Example Keywords

• hr payroll xero deputy integration
• best hr tech stack for hospitality
• timesheets to payroll workflow xero
• hris accounting integration stack
• employee onboarding automation slack teams

Rationale

Modern HR buyers evaluate tools based on their existing tech stack. Providing 'blueprints' for these integrations captures users searching for specific software interoperability.

Topical Authority

The brand's extensive integration partner directory and developer API documentation provide the technical foundation to rank for stack-specific queries.

Internal Data Sources

Use API references, partner directory metadata, and Help Center integration setup guides to build technically accurate workflow maps.

Estimated Number of Pages

10,000+ (Covering thousands of tool combinations across various industry workflows)

A programmatic expansion of salary data into comprehensive hiring budget and planning kits for employers. This moves beyond simple salary benchmarks into total cost of employment and structured hiring plans.

Example Keywords

• cost to hire a software engineer in Sydney
• marketing manager salary band London
• total employment cost calculator for nurses
• hiring plan for project managers
• compensation benchmark for retail staff

Rationale

While many sites offer candidate salary data, few provide employers with total cost-to-hire and planning kits, creating a unique wedge for ATS and Payroll software sales.

Topical Authority

The existing Smartmatch salary structure and Jobs taxonomy provide a massive data set that can be repurposed for employer-centric planning content.

Internal Data Sources

Integrate Smartmatch salary benchmarks, Jobs taxonomy data, and ATS product workflow templates for rich, data-driven outputs.

Estimated Number of Pages

30,000+ (Covering thousands of roles across hundreds of cities and seniority levels)

Improvements Summary

Rebuild the waiter, restaurant manager, and sales assistant posts into template-first pages with a copy/paste job description block near the top, followed by expanded duties, skills, resume bullets, and FAQs. Rework titles, headings, and on-page formatting (definition blocks, bullet lists, and tables) to target featured snippets and “People also ask” queries.

Improvements Details

For each page, align the title/H1/first 100 words and one key H2 to a primary term (e.g., “roles of a waiter”, “restaurant manager responsibilities”, “sales assistant job scope”), then add supporting H2s for variants like “duties”, “responsibilities”, “resume”, and context modifiers (hotel vs restaurant; opening/closing shifts; venue type). Add a 40–55 word “What does a [role] do?” definition under the H1, a responsibilities table (Responsibility → Example task → KPI), FAQPage schema (2–6 FAQs), and a Table of Contents. Launch a “Job Description Templates” hub and add related-template blocks plus contextual internal links from high-authority hiring pages to push these pages from page 2 to page 1.

Improvements Rationale

These SERPs are crowded, so winning depends on matching template intent better than generic definition pages through clearer structure, completeness, and copy-ready sections. Snippet-friendly formatting (definitions, bullets, tables) and FAQ schema increase SERP visibility and CTR, while a templates hub and stronger internal linking build topical authority and help the highest-volume targets rank (especially waiter and restaurant manager terms).