Empower Organic Growth Opportunities

Create comprehensive financial planning guides tailored to specific professions and industries, targeting high-income professionals seeking specialized advice. Each guide includes salary benchmarks, retirement strategies, tax considerations, and investment recommendations specific to each profession.

Example Keywords

• "Financial planning for doctors"
• "Retirement strategies for teachers"
• "Investment advice for small business owners"
• "Lawyers financial planning guide"
• "Tech professionals wealth management"

Rationale

Different professions have unique financial challenges and opportunities. By creating targeted content for specific professional groups, Empower can capture high-intent traffic from users seeking specialized financial guidance.

Topical Authority

Empower's existing strength in retirement planning and financial services positions it well to provide profession-specific guidance.

Internal Data Sources

Leverage anonymized customer data across professional segments, retirement planning statistics, and industry-specific investment patterns.

Estimated Number of Pages

1,000+ (covering various professions, career stages, and financial topics)

Develop comprehensive location-specific financial planning resources covering cost of living, tax implications, and retirement considerations for each state and major metropolitan area.

Example Keywords

• "Cost of living in [City/State]"
• "Retirement planning [State]"
• "Financial advisors in [City]"
• "[State] tax retirement benefits"
• "[City] investment opportunities"

Rationale

Local financial information has high search intent and lower competition than national terms. Geographic-specific content helps capture users searching for location-relevant financial guidance.

Topical Authority

Empower's national presence and existing financial advisory services provide authority for local financial content.

Internal Data Sources

Use regional economic data, state-specific tax information, and local market analysis to create detailed, location-specific content.

Estimated Number of Pages

5,000+ (covering all states and major metropolitan areas)

Create comprehensive financial guides for major life events and transitions, providing detailed action plans and considerations for each situation.

Example Keywords

• "Financial planning after divorce"
• "Managing inheritance money"
• "First-time homebuyer financial guide"
• "Retirement transition planning"
• "Financial planning for new parents"

Rationale

Life events trigger financial planning needs and searches. Comprehensive guides for these situations can capture high-intent traffic from users seeking immediate guidance.

Topical Authority

Empower's expertise in financial planning and retirement services provides natural authority for life event guidance.

Internal Data Sources

Utilize customer journey data, financial planning case studies, and typical financial impacts of life events.

Estimated Number of Pages

500+ (covering various life events and their financial implications)

Build an extensive database of detailed answers to specific financial questions, focusing on retirement, investments, taxes, and financial planning.

Example Keywords

• "How to roll over 401k without penalty"
• "When to start taking Social Security"
• "Can I contribute to both 401k and IRA"
• "How to avoid inheritance tax"
• "Best age to start retirement planning"

Rationale

Specific financial questions drive significant search traffic. A comprehensive FAQ database can capture long-tail searches and establish authority.

Topical Authority

Empower's financial expertise and existing retirement services provide strong authority for answering detailed financial questions.

Internal Data Sources

Use customer service data, common client questions, and internal expertise to create comprehensive answers.

Estimated Number of Pages

2,000+ (covering various financial topics and questions)

Create detailed guides for major employers' retirement plans, including plan features, benefits, and transition options.

Example Keywords

• "[Company Name] 401k plan details"
• "[Company] retirement benefits guide"
• "How to transfer [Company] 401k"
• "[Company Name] pension plan options"
• "[Company] retirement plan comparison"

Rationale

Employees frequently search for information about their company's retirement plans. Detailed guides can capture this specific, high-intent traffic.

Topical Authority

Empower's position as a retirement services provider gives it natural authority in this space.

Internal Data Sources

Leverage public retirement plan data, company benefits information, and industry knowledge.

Estimated Number of Pages

5,000+ (covering major employers across industries)

Improvements Summary

The strategy focuses on optimizing tax-related content to improve search visibility and user engagement. Key improvements include targeting high-potential keywords, enhancing on-page SEO elements, and creating new comprehensive guides.

Improvements Details

Focus on primary keywords like 'what is a short term capital gain' and 'how to avoid capital gains taxes'. Update content with in-depth explanations and actionable advice, and improve readability with bullet points and short paragraphs. Enhance on-page SEO by revising title tags, meta descriptions, and using structured data.

Improvements Rationale

These improvements aim to address low traffic by targeting low-competition keywords and providing detailed answers to user queries. By optimizing content and SEO elements, the strategy seeks to increase organic traffic, improve search rankings, and establish the site as a trusted source for tax advice.