Enumerate Organic Growth Opportunities

Create regional cost-benchmark pages for every common HOA amenity, turning proprietary invoice data into an authoritative public resource. This play captures high-intent searchers looking for real-world budget numbers for amenities like pools, gates, and gyms.

Example Keywords

• "average HOA pool maintenance cost Texas"
• "pickleball court resurfacing price per year Florida condo"
• "cost to maintain gated entry 300-home HOA Ohio"
• "hoa gym equipment budget"

Rationale

Boards and managers constantly search for amenity cost data to build accurate budgets. By providing the first-ever authoritative index based on real vendor invoices, Enumerate can attract and convert this high-intent traffic.

Topical Authority

Enumerate processes millions of vendor invoices, giving it unparalleled topical authority on the actual costs of running a community. This play leverages that unique data advantage to create a resource no competitor can replicate.

Internal Data Sources

Use anonymized AP ledger invoice data (filtered by amount, state, and amenity tag), work-order frequency stats, and support tickets labeled "amenity budget" to generate rich, data-driven content.

Estimated Number of Pages

≈4,200 (14 amenities × 50 states × 6 community-size bands)

Generate dynamic, pre-filled budget spreadsheet landing pages for thousands of state and community-size combinations. These pages serve as powerful lead magnets by offering an immediately useful tool based on real financial data.

Example Keywords

• "sample HOA budget 100 units Arizona"
• "condo budget template with pool and gate maintenance"
• "hoa operating budget spreadsheet Georgia"
• "downloadable HOA budget template"

Rationale

The budgeting process is a major pain point for HOA boards, who actively seek templates and examples. Offering a data-backed, downloadable "blueprint" positions Enumerate as an essential partner at the exact moment they are evaluating financial tools.

Topical Authority

Enumerate's existing content on budgeting (webinars, ebooks) provides a strong foundation. The ability to inject anonymized, aggregated spend benchmarks from its own accounting platform establishes undeniable authority.

Internal Data Sources

Leverage anonymized accounting platform spend benchmarks, historical inflation multipliers from the BLS API, and internal help-desk queries tagged "budget" to create localized, highly relevant budget templates.

Estimated Number of Pages

≈3,300 (50 states × 11 association sizes × 6 amenity levels)

Build a comprehensive library of interactive templates for core governance documents like bylaws and architectural guidelines. These pages go beyond simple PDFs by dynamically inserting state-specific legal clauses, creating an invaluable resource for boards.

Example Keywords

• "sample HOA bylaws 55+ community Nevada"
• "condo rules and regulations template Minnesota"
• "architectural guidelines draft coastal HOA"
• "hoa document templates"

Rationale

Creating and updating governance documents is a complex, high-stakes task for HOAs. By providing statute-aware document builders, Enumerate captures traffic from boards engaged in foundational legal and operational activities, positioning its software as the system of record.

Topical Authority

The ability to parse and apply state statutes to document templates demonstrates a level of expertise that generic content farms cannot match. It builds trust and establishes Enumerate as a leader in compliance and operational best practices.

Internal Data Sources

Use a statute-to-clause mapping sheet from the legal team, an anonymized library of existing community policies, and historical data on board amendment frequency to power the document builder.

Estimated Number of Pages

≈3,000 (10 document types × 50 states × 6 community structures)

Create thousands of scalable, geo-targeted product landing pages to capture high-intent local searches. These pages will answer specific queries like "HOA management software in Orlando," a long-tail segment the domain currently misses.

Example Keywords

• "HOA software Florida"
• "HOA management software Orlando"
• "property management accounting software Austin TX"
• "condo association communication platform Chicago"

Rationale

Buyers often start their search with a local modifier to find relevant vendors and case studies. This play systematically captures this bottom-of-funnel traffic at scale across every major US city and state.

Topical Authority

While Enumerate has strong brand authority, its topical authority for geo-keywords is low. This play builds that authority by creating highly relevant local pages, reinforced with localized proof points like customer counts per region.

Internal Data Sources

Use the internal CRM to pull customer lists by ZIP code for social proof ("62 Florida associations use Enumerate"), and leverage support ticket data to surface and address local pain points in the content.

Estimated Number of Pages

≈3,500 (50 U.S. states × 70 high-population cities)

Develop a state-specific resource hub that demystifies complex HOA and condo compliance laws. Each page will focus on a specific legal requirement, such as reserve studies or audit rules, and explain how Enumerate's software helps ensure compliance.

Example Keywords

• "HOA reserve study requirements California"
• "condo association audit laws North Carolina"
• "annual meeting notice rules Arizona HOA"
• "hoa financial reporting laws"

Rationale

Fear of non-compliance is a powerful motivator for purchasing management software. By providing clear, actionable guides on state-specific laws, Enumerate attracts high-intent boards actively seeking solutions to mitigate legal and financial risk.

Topical Authority

The domain already has some legal-adjacent blog content. This play dramatically expands that authority by creating a comprehensive, structured library of legal content derived directly from state statutes, establishing Enumerate as a trusted compliance resource.

Internal Data Sources

Upload state statutes as PDFs into an AirOps Knowledge Base, and use an internal product feature matrix that maps specific software modules to the legal clauses they help solve.

Estimated Number of Pages

≈600 (50 states × 12 core compliance topics)

Improvements Summary

Refocus and expand core product and service pages to target high-value, non-brand commercial keywords currently ranking on page 2. Strengthen internal linking, add comparison and case study content, and implement schema for rich results.

Improvements Details

Key actions include narrowing homepage keyword targeting, expanding feature pages to 1,200+ words with use-case sections and FAQs, and building a comparison pillar page for 'Enumerate vs TOPS One.' Add a glossary hub, optimize meta tags, and interlink new and existing content using descriptive anchor text for terms like 'hoa software' and 'hoa bookkeeping services.' Apply schema markup and improve site architecture with a resources sidebar and footer links.

Improvements Rationale

These improvements address thin content, diluted keyword focus, and lack of topical authority, which are limiting rankings and traffic. By targeting specific purchase-intent keywords, expanding content depth, and improving internal linking, the site can move key pages to page 1, increase organic traffic, and drive more qualified leads.