Envato Organic Growth Opportunities

This play creates a massive library of pages centered around specific color names and HEX codes, providing technical specs and curated asset bundles. By answering 'what color is X' and 'what goes with X,' Envato can capture designers at the earliest stage of their creative process.

Example Keywords

• "sage green hex code"
• "terracotta color palette"
• "complementary colors for navy blue"
• "best branding colors for organic skincare"

Rationale

Users searching for specific colors are often starting a new brand or project. Providing technical data (HEX/RGB/CMYK) alongside shoppable assets like textures, icons, and fonts in that specific color family creates a high-intent conversion funnel.

Topical Authority

Envato already ranks for color-learning content, such as 'what color is vermilion,' proving Google views the domain as an authority in design education and color theory.

Internal Data Sources

Use internal image processing data to extract dominant colors from asset previews, combined with existing style tags and 'Elements Learn' editorial guidance to ensure accurate color pairings.

Estimated Number of Pages

25,000+ (Covering thousands of named shades and industry-specific palette combinations)

This strategy generates production-ready pages for every major social media ad placement, offering technical specs alongside downloadable safe-zone overlays. These pages act as a utility for performance marketers who need to ship ads that meet platform requirements perfectly.

Example Keywords

• "LinkedIn carousel ad safe zone"
• "TikTok Spark ad specs 2024"
• "YouTube bumper ad storyboard template"
• "Instagram story ad safe area overlay"

Rationale

Marketers frequently search for exact specs to avoid ad rejection. By providing the spec, a downloadable PNG/SVG overlay, and a curated set of compatible Envato assets, the brand becomes an essential part of the ad-ops workflow.

Topical Authority

Envato is a global leader in downloadable creative building blocks; expanding into technical production documentation is a natural extension of its existing asset authority.

Internal Data Sources

Leverage asset compatibility metadata (resolutions, aspect ratios) and internal licensing documentation to provide definitive answers on usage rights for paid advertising.

Estimated Number of Pages

6,000+ (Covering all placements across Meta, TikTok, LinkedIn, YouTube, and emerging platforms)

This play targets product designers by creating pages for specific UX patterns and UI components rather than generic kits. Each page defines a pattern, such as a 'pricing table' or 'onboarding flow,' and provides curated Figma-compatible downloads.

Example Keywords

• "Figma pricing table component"
• "Figma dashboard table component"
• "Figma empty state illustrations"
• "mobile app onboarding screen patterns"

Rationale

Designers often search for specific components mid-workflow to save time. Atomic-level pages capture this long-tail intent more effectively than broad 'UI kit' category pages, leading to higher relevance and conversion.

Topical Authority

The domain already has a strong footprint in design assets and fonts; moving into specific UX patterns leverages its existing reputation for high-quality UI resources.

Internal Data Sources

Utilize Figma compatibility tags, layer naming convention data, and on-site search logs to identify which specific components are in highest demand.

Estimated Number of Pages

10,000+ (Covering hundreds of UX patterns across dozens of industries and UI states)

This strategy focuses on the 'sound of a brand' by creating pages for audio logos, stingers, and UI notification tones. It targets creators and businesses looking to establish a cohesive sonic identity for podcasts, apps, or video channels.

Example Keywords

• "audio logo for tech startup"
• "podcast intro stinger sounds"
• "YouTube channel mnemonic"
• "UI notification sound pack for fintech"

Rationale

As video and audio content grows, the demand for unique 'sonic branding' is increasing. Targeting specific niches and moods allows Envato to capture high-intent audio buyers who are looking for more than just background music.

Topical Authority

Envato’s deep audio category infrastructure and existing rankings for sound effects provide a strong foundation for dominating sonic branding long-tail queries.

Internal Data Sources

Use audio metadata (BPM, Key, Mood) and 'frequently paired' asset data to suggest cohesive audio kits that include intros, outros, and transitions.

Estimated Number of Pages

4,000+ (Covering various industries, moods, and specific use-cases like app UI or podcasting)

This play creates 'all-in-one' branding pages for specific small business types, combining logos, social media templates, and business cards into a single aesthetic bundle. It targets entrepreneurs who want a professional look without the cost of a custom agency.

Example Keywords

• "branding kit for coffee shop"
• "real estate agent brand board"
• "minimalist logo and social media package"
• "earthy brand identity for wellness"

Rationale

Small business owners search for 'complete looks' that they can implement quickly. Bundling assets by industry and vibe creates a 'one-click' solution that drives high-value subscription signups.

Topical Authority

Envato's broad success across multiple asset categories (graphics, fonts, mockups) makes it the ideal authority to provide cohesive, multi-asset branding solutions.

Internal Data Sources

Leverage item-level style tags, author specialties, and conversion analytics to identify which asset combinations create the most successful brand identities.

Estimated Number of Pages

5,000+ (Covering hundreds of industries paired with various design aesthetics)

Improvements Summary

Turn key Envato Elements Video Templates collection pages into selection + education landing pages, not just grids, by adding unique intro copy, “how to choose” guidance, FAQs, and curated examples. Pair content changes with CTR-focused title/meta rewrites, tighter faceted URL indexation, and stronger hub-and-spoke internal linking across related template types.

Improvements Details

Add 150–250 words of unique intro content above the grid, a 300–600 word “How to choose” section, and a 6–10 question FAQ (with FAQ and Breadcrumb schema where allowed) on pages like /video-templates/compatible-with-after-effects, /video-templates/lower+thirds, /video-templates/titles/compatible-with-after-effects, and the Cinema 4D + AE page. Update titles/meta to include intent modifiers ("no plugins", "4K", "broadcast") and add 3–6 curated use-case examples with internal links to sub-collections; prioritize keywords such as "cinema 4d after effect templates", "after effects templates", "lower third templates", and "titles after effects". Control filter/pagination crawl behavior with canonical + selective noindex for low-value facets, and add static “Browse by type/software” modules to connect the AE hub to spokes (Lower Thirds, Titles, Logo Reveal/Animation, Cinema 4D).

Improvements Rationale

These marketplace pages likely sit on page 2 because they are thin, compete with listicles/marketplaces, and split ranking signals across many faceted URLs. Adding unique selection guidance, FAQs, and examples aligns with “best-of” and compatibility intent while improving snippet and CTR potential. Indexation control and stronger internal linking consolidate authority to the main collection URLs, helping them compete for high-intent terms with measurable search volume.