Ergo Organic Growth Opportunities

A comprehensive database of circular economy implementations across industries, showcasing real-world examples and success metrics. This play leverages ergo.design's expertise in sustainable design while filling a significant content gap in the market.

Example Keywords

• "circular economy case study [industry]"
• "sustainable design examples [sector]"
• "circular business model transformation [industry]"
• "sustainable product innovation case studies"

Rationale

Growing demand for practical sustainability implementations with relatively low keyword competition. Ergo.design's existing expertise in circular economy projects provides natural authority.

Strategic Value

Revenue Streams: Attracts businesses seeking sustainable design consulting and transformation projects.

Business Opportunities: Positions as the go-to resource for circular economy implementation expertise.

Topical Authority

Strong foundation through existing projects like Green Cell and Fiberlogy, plus published materials on circular economy principles.

Internal Data Sources

Leverage existing case studies, Dekalog Cyrkularności report, and Circular Loop Canvas methodology.

Estimated Number of Pages

500+ pages covering various industries and implementation types

Deep-dive content exploring the intersection of psychology and design, including user behavior analysis, cognitive biases, and emotional design principles. Each article provides actionable insights backed by research and real-world applications.

Example Keywords

• "psychology of design in [industry]"
• "emotional design principles [product type]"
• "cognitive biases in user experience"
• "behavioral design patterns [industry]"

Rationale

High-value content targeting professionals seeking advanced design knowledge, with limited existing comprehensive resources.

Strategic Value

Revenue Streams: Attracts clients seeking sophisticated user-centered design solutions.

Business Opportunities: Establishes thought leadership in behavioral design and psychology.

Topical Authority

Built through extensive user research experience and successful product implementations.

Internal Data Sources

User research data from medical device projects, Ergodesign HUB findings, and product testing results.

Estimated Number of Pages

500+ pages covering various psychological principles and applications

Comprehensive guides covering design regulations, compliance standards, and certification processes across different countries and industries. Content focuses on practical implementation and requirements interpretation.

Example Keywords

• "[product] design regulations [country]"
• "compliance requirements [industry] [region]"
• "safety standards [product type] [country]"
• "certification process [industry] [location]"

Rationale

High-intent searches from businesses needing regulatory guidance, with limited comprehensive resources available.

Strategic Value

Revenue Streams: Leads to consulting projects for regulatory compliance and certification.

Business Opportunities: Establishes authority in international design regulations.

Topical Authority

Demonstrated through successful medical device and safety equipment projects.

Internal Data Sources

Regulatory documentation from past projects, compliance frameworks, and certification experience.

Estimated Number of Pages

800+ pages across regulations, countries, and industries

Forward-looking analysis of design trends and innovations across industries, backed by research and expert insights. Content combines trend analysis with practical implementation guidance.

Example Keywords

• "future design trends [industry] [year]"
• "emerging design innovations [sector]"
• "next-generation [product] design"
• "future of [industry] design"

Rationale

High search interest in future trends with limited comprehensive resources available.

Strategic Value

Revenue Streams: Attracts forward-thinking clients seeking innovative design partners.

Business Opportunities: Positions as a thought leader in future design directions.

Topical Authority

Built through existing trend reports and innovation projects.

Internal Data Sources

Retail Trends Spectrum reports, industry event insights, and innovation project data.

Estimated Number of Pages

400+ pages covering various industries and future timeframes

Practical toolkits providing step-by-step guidance for implementing sustainable design practices across different industries. Each toolkit includes templates, checklists, and implementation strategies.

Example Keywords

• "sustainable design implementation [industry]"
• "eco-friendly product development guide"
• "sustainability transformation toolkit"
• "green design checklist [sector]"

Rationale

Growing demand for practical sustainability resources with relatively low competition.

Strategic Value

Revenue Streams: Leads to sustainability consulting and implementation projects.

Business Opportunities: Establishes leadership in practical sustainability solutions.

Topical Authority

Demonstrated through existing circular economy projects and methodologies.

Internal Data Sources

Circular Loop Canvas methodology, sustainability project data, and implementation frameworks.

Estimated Number of Pages

600+ pages across industries and sustainability aspects

Improvements Summary

The strategy focuses on optimizing key pages with targeted keywords to improve search rankings and increase organic traffic. It includes content updates, keyword integration, and internal linking enhancements.

Improvements Details

Key tasks involve optimizing the homepage for 'Ergodesign' and 'Design Studio in Kraków', updating the case study page with detailed project descriptions, and correcting potential keyword typos on the Insights page. Internal linking will be improved by connecting relevant content across the site.

Improvements Rationale

These improvements aim to capitalize on low-competition keywords and enhance content relevance, which can lead to better search engine rankings. By focusing on specific keywords and improving user experience, the strategy seeks to attract more qualified leads and strengthen brand visibility.