Evident Scientific Organic Growth Opportunities

Create comprehensive library of microscopy images across organisms, techniques, and magnifications, paired with detailed settings and equipment recommendations. This massive image database would serve as the definitive reference for researchers seeking imaging parameters.

Example Keywords

• "mouse hippocampus dic 40x image"
• "arabidopsis root confocal 20x settings"
• "yeast phase contrast 60x micrograph"
• "hela cells fluorescence 100x parameters"

Rationale

Scientists actively search for reference images when planning experiments, representing high-intent traffic that converts to equipment purchases. Current image databases lack equipment-specific metadata.

Topical Authority

Evident's existing microscopy technique authority plus vast internal image library positions it perfectly to own this space.

Internal Data Sources

CellSens image database, VS200 slide scans, objective metadata, user-submitted images, Getty integration for gaps.

Estimated Number of Pages

600,000 pages (3,000 organisms × 20 techniques × 10 magnifications)

Comprehensive guide mapping specific defect types to materials and optimal NDT inspection techniques, including probe selection and compliance requirements. This technical resource serves as the go-to reference for industrial QA teams.

Example Keywords

• "lamination defects in s355 steel phased array inspection"
• "porosity detection in aluminum castings xrf"
• "eddy current testing cracks in heat exchanger tubes"
• "weld inspection ultrasonic parameters steel grade"

Rationale

Industrial buyers search extensively for specific defect-material combinations before purchasing inspection equipment. Current content rarely combines all three elements (defect + material + technique).

Topical Authority

IMS subdomain already demonstrates strong authority in NDT techniques.

Internal Data Sources

Application notes, ASTM/ISO standards database, probe selection matrices, service reports.

Estimated Number of Pages

300,000 pages (200 defect modes × 300 materials × 5 techniques)

Detailed analysis of fluorophore combinations for multi-color imaging, including spectral overlap calculations and specific filter cube recommendations. This technical resource helps researchers optimize their imaging setup.

Example Keywords

• "gfp and tdTomato spectral overlap"
• "best filter cube for alexa 568 and cy5"
• "three color imaging gfp mcherry dapi bleed-through"
• "fluorophore combination calculator microscopy"

Rationale

Researchers actively search for fluorophore compatibility information when planning experiments and purchasing filter sets. No major microscope manufacturer currently owns this space.

Topical Authority

Evident's strong presence in fluorescence microscopy and filter cube sales provides natural authority.

Internal Data Sources

Complete excitation/emission spectra database, filter performance data, filter cube SKU catalog.

Estimated Number of Pages

250,000 pages (500 dyes × 500 combinations + three-color variants)

Comprehensive guide to resolving common microscopy artifacts and issues, with specific solutions for each technique and sample type. This resource captures researchers actively seeking solutions to imaging problems.

Example Keywords

• "ringing artifact confocal microscopy fix"
• "autofluorescence in plant leaves mitigation"
• "z-drift live-cell imaging solution"
• "phase contrast halo reduction yeast"

Rationale

Users searching for artifact solutions are actively using equipment and primed for upgrade recommendations. Current solutions are scattered across forums.

Topical Authority

Strong existing authority in microscopy techniques provides foundation for troubleshooting content.

Internal Data Sources

20+ years of support tickets, engineering matrices, CellSens metadata, training videos.

Estimated Number of Pages

18,000 pages (120 artifacts × 15 techniques × 10 sample types)

Detailed guides mapping industry standards to specific NDT techniques, equipment settings, and audit requirements. This resource helps QA teams ensure compliance while specifying equipment.

Example Keywords

• "iso 5817 weld inspection phased array settings"
• "api 5l pipe xrf pmi procedure"
• "asme section v ut calibration checklist"
• "aerospace ndt compliance requirements"

Rationale

Industrial buyers require standard compliance confirmation before major equipment purchases. Current content rarely connects standards to specific equipment settings.

Topical Authority

Evident's NDT division has strong authority in testing techniques and standards compliance.

Internal Data Sources

Compliance white papers, audit templates, probe-standard matrices, customer success stories.

Estimated Number of Pages

28,800 pages (120 standards × 40 materials × 6 techniques)

Improvements Summary

Enhance content with targeted keywords, structured data, and rich media to improve search rankings. Expand articles to 1,200–1,500 words and optimize internal linking.

Improvements Details

Focus on exact-match keywords like 'ocular lens function' and 'function of stage on microscope'. Add FAQ schema, comparison tables, and interactive media. Strengthen internal links between anatomy pages and high-authority sections.

Improvements Rationale

These improvements aim to capture high-volume, low-competition keywords and featured snippets, moving pages from positions 11-20 to 3-7. This will increase organic traffic and establish authority in microscope anatomy.