Expedia Organic Growth Opportunities

Create detailed pages for every cruise ship, line, and itinerary worldwide, including cabin types, amenities, dining options, and entertainment. Target high-value keywords where Expedia currently shows no visibility but competitors rank well.

Example Keywords

• 'icon of the seas' (301,000 searches)
• 'holland america' (201,000 searches)
• 'silversea cruises' (33,100 searches)
• 'ritz carlton cruise' (14,800 searches)
• 'norwegian viva' (12,100 searches)

Rationale

Major competitors like Booking.com and Priceline.com currently dominate these high-volume keywords where Expedia has no presence. Cruise-related searches show strong commercial intent with significant search volume.

Topical Authority

Expedia's existing travel booking authority and partnerships with cruise lines provide credibility for comprehensive cruise content.

Internal Data Sources

Leverage cruise line partnerships, customer review data, and historical booking trends to create unique, valuable content.

Estimated Number of Pages

5,000+ (covering all major cruise lines, ships, and itineraries)

Generate comprehensive pages for hotel chains focused on 'near me' searches, covering locations, amenities, and booking options. Target high-intent keywords where users are actively seeking accommodations.

Example Keywords

• 'holiday inn near me' (40,500 searches)
• 'comfort inn near me' (40,500 searches)
• 'days inn near me' (60,500 searches)
• 'sheraton near me' (12,100 searches)
• 'comfort suites near me' (22,200 searches)

Rationale

High-intent keywords indicating immediate booking needs with substantial search volume. Competitors currently dominate these valuable searches.

Topical Authority

Expedia's strong presence in hotel bookings provides natural authority for this content.

Internal Data Sources

Utilize hotel inventory data, real-time availability, and customer reviews to create unique content.

Estimated Number of Pages

5,000+ (covering major hotel chains across all locations)

Create detailed guides for specific neighborhoods, districts, and streets within popular destinations worldwide. Include local attractions, dining options, and accommodation recommendations unique to each micro-location.

Example Keywords

• 'best restaurants in [neighborhood]'
• 'things to do in [district]'
• 'hotels on [specific street]'
• 'hidden gems in [area]'
• 'where to stay in [neighborhood]'

Rationale

Targets high-intent, long-tail keywords with substantial cumulative search volume. Fills a content gap where competitors have limited coverage.

Topical Authority

Expedia's extensive travel database and local partnerships provide authority for neighborhood-level content.

Internal Data Sources

Leverage booking data, user reviews, and local business partnerships for authentic content.

Estimated Number of Pages

100,000+ (covering neighborhoods in major tourist destinations)

Develop comprehensive guides for local festivals, cultural events, and seasonal celebrations worldwide. Include detailed schedules, travel arrangements, and accommodation options.

Example Keywords

• '[festival name] tickets and hotels'
• 'where to stay for [event name]'
• '[city] festival guide'
• 'accommodation near [event venue]'
• 'travel packages for [festival]'

Rationale

Events drive significant travel demand with predictable seasonal patterns. Limited competition for comprehensive event-related travel content.

Topical Authority

Expedia's travel booking expertise naturally extends to event-related travel planning.

Internal Data Sources

Use historical booking data, event partnerships, and local insights to create valuable content.

Estimated Number of Pages

30,000+ (covering major events and festivals globally)

Create comprehensive pages for specific room types, suites, and amenities at hotels worldwide. Include detailed descriptions, features, and specific amenity information.

Example Keywords

• 'oceanfront rooms at [hotel name]'
• 'suite with balcony [hotel]'
• 'pet-friendly rooms [hotel chain]'
• 'club level rooms [hotel]'
• 'accessible rooms [hotel name]'

Rationale

Targets specific, high-intent queries with strong booking potential. Fills a content gap for detailed room-specific information.

Topical Authority

Expedia's direct hotel partnerships and extensive booking data provide strong authority.

Internal Data Sources

Leverage hotel partnerships, room inventory data, and customer reviews for unique content.

Estimated Number of Pages

200,000+ (covering room types across major hotels)

Improvements Summary

The strategy focuses on optimizing Expedia's flight route pages by targeting high-volume, low-competition keywords and enhancing on-page SEO elements. It also suggests enriching content with detailed flight information and user-focused enhancements.

Improvements Details

Key tasks include optimizing title tags and meta descriptions with keywords like 'flights to savannah ga' and 'iceland plane tickets', improving content with detailed flight and destination insights, and adding internal links to related pages. Implementing schema markup and improving page speed are also recommended.

Improvements Rationale

These improvements aim to increase organic traffic by improving search rankings and user engagement. By focusing on specific keywords with untapped potential, Expedia can gain a competitive edge and improve conversion rates through enhanced user experience and content relevance.