Fastly Organic Growth Opportunities

Create a unique page for each of the world's top domains, providing a detailed performance report and a 'what if' scenario showing potential improvements with Fastly. This positions Fastly as a diagnostic tool and a solution in one, capturing massive long-tail search traffic from site owners.

Example Keywords

• "speed score [domain]"
• "performance report [domain]"
• "improve core web vitals [domain]"
• "site loading time [domain]"

Rationale

Site owners and developers constantly search for their domain's performance metrics. By programmatically generating these scorecards at a massive scale, Fastly can intercept this high-intent traffic and immediately present its value proposition.

Topical Authority

Leveraging proprietary RUM and synthetic test data establishes unparalleled authority. No competitor offers this level of public, data-driven insight coupled with a direct path to improvement.

Internal Data Sources

Use real-user-monitoring (RUM) feeds, synthetic test data from tools like Catchpoint, and pricing calculator models to show potential TCO savings.

Estimated Number of Pages

100,000+

Develop an encyclopedia of security threats, with a dedicated page for each CVE or attack type explaining the vulnerability and how to mitigate it using Fastly's edge security products. This play captures urgent, high-intent traffic from security professionals during active threat cycles.

Example Keywords

• "cve-2025-xxxxx mitigation"
• "prevent {attack type} on cdn"
• "edge waf rule for {exploit}"
• "api security {attack}"

Rationale

Security events and new CVEs drive immediate, high-volume search queries from engineers and security teams seeking solutions. Creating a rapid-response library of mitigation guides positions Fastly as a timely and authoritative security partner.

Topical Authority

Fastly's existing Threat Research unit and WAF product provide the core expertise. Publishing actual (anonymized) WAF rule signatures and block-rate statistics provides unique, defensible authority.

Internal Data Sources

Use threat research advisories, WAF rule signatures, anonymized block-rate statistics, and Security Operations Center (SOC) runbooks.

Estimated Number of Pages

1,200+ annually

Build a comprehensive library of step-by-step guides for integrating Fastly with thousands of popular SaaS platforms and cloud origins. This strategy targets developers searching for specific, actionable solutions to their unique tech stack challenges.

Example Keywords

• "edge integration fastly + {saas}"
• "accelerate {saas} with edge compute"
• "cdn in front of {cloud object store}"
• "how to cache {saas api} responses"

Rationale

The modern web is built on a complex mesh of services. Developers search for 'how-to' guides for their specific stack (e.g., 'Fastly with Vercel and Supabase'), a massive long-tail of high-intent queries that is currently underserved.

Topical Authority

Fastly's Solutions Architects and support teams already solve these problems daily. Systematizing this knowledge into public-facing guides leverages existing internal expertise to build a powerful developer resource.

Internal Data Sources

Use Solutions-architect runbooks, Terraform modules, code examples from Fastly Labs, and insights from support tickets.

Estimated Number of Pages

3,000+

Create dedicated hubs for every major industry, detailing how Fastly's edge cloud platform solves sector-specific challenges related to speed, security, and scalability. This B2B play targets high-value decision-makers with content tailored to their business context.

Example Keywords

• "cdn for {industry}"
• "edge computing in {industry}"
• "reduce latency in {industry} apps"
• "ddos protection for {industry} websites"

Rationale

Business leaders and technical buyers search for solutions that understand their industry's unique needs (e.g., 'fintech API security', 'ecommerce image optimization'). These hubs speak their language and directly address their pain points, outperforming generic product pages.

Topical Authority

Fastly already has customers across numerous verticals. Leveraging anonymized performance data and case studies from these existing customers provides authentic, hard-to-replicate proof of expertise.

Internal Data Sources

Use anonymized performance logs segmented by industry, vertical-specific case studies, and ROI models from the pricing calculator.

Estimated Number of Pages

5,000+

Publish a cookbook of operational recipes for deploying and serving popular open-source AI models on Fastly's edge compute platform. This captures the exploding interest from developers looking for fast, cost-effective ways to run inference without expensive GPUs.

Example Keywords

• "serve {model name} on edge"
• "fast inference {model} wasm"
• "deploy {model} without gpu"
• "cdn for ai inference"

Rationale

AI model deployment is a major new workload, and developers are actively seeking alternatives to costly and complex GPU cloud setups. A library of edge-native recipes positions Fastly as the go-to platform for this high-growth use case.

Topical Authority

Fastly's support for WebAssembly (WASM) at the edge is a key technical differentiator for running compiled AI models. Showcasing this with practical benchmarks and code establishes strong, forward-looking authority.

Internal Data Sources

Use benchmark charts from internal AI proof-of-concepts, Terraform and CI/CD templates, and real-world latency comparisons against cloud GPU solutions.

Estimated Number of Pages

600+

Improvements Summary

Revamp thin PDF-based competitor comparison pages into comprehensive, indexable HTML assets with detailed feature tables, benchmarks, and customer stories. Add interactive tools, schema markup, and strong internal linking to increase relevance and engagement.

Improvements Details

Replace short PDF wrappers with 1,500–2,000 word HTML pages targeting high-intent keywords like 'fastly vs cloudflare' and 'akamai vs fastly.' Add feature-by-feature tables, real-world benchmarks, FAQ accordions with schema, video snippets, and pros/cons lists. Launch new comparison pages, interactive calculators, and case-study snippets, while funneling authority from product and documentation pages using keyword-rich internal links.

Improvements Rationale

Current assets lack depth and fail to capture valuable mid-to-bottom-funnel traffic due to limited content and poor indexability. Upgrading to detailed, SEO-optimized HTML pages with interactive and structured elements will improve rankings, drive more qualified visits, and increase conversion rates from high-intent searchers. This approach also builds topical authority and creates a scalable framework for future competitor comparisons.