Fireblocks Organic Growth Opportunities

A comprehensive programmatic library of evergreen, jurisdiction-specific compliance pages mapping regulatory requirements to operational infrastructure. This play captures high-intent teams researching the legal prerequisites for launching custody, exchange, or payment services in specific markets.

Example Keywords

• MiCA CASP custody requirements
• VARA crypto license requirements
• MAS digital payment token custody rules
• FCA cryptoasset registration checklist
• NYDFS BitLicense custody standards

Rationale

Compliance and legal teams often initiate vendor shortlists by researching specific jurisdictional requirements. By providing these structured guides, Fireblocks can capture 'requirements-first' search intent and route users to governance and policy engine solutions.

Topical Authority

Fireblocks already earns significant traffic from security primitives and trust-related content. Expanding into regulatory compliance is a natural extension of its existing authority in secure digital asset infrastructure.

Internal Data Sources

Use Fireblocks Trust Center artifacts, Compliance platform documentation, and internal legal playbooks to offer differentiated, actionable regulatory mapping.

Estimated Number of Pages

1,500+ (Covering global jurisdictions, entity types, and specific regulated activities)

A massive library of landing pages and technical integration overviews for every major on/off ramp, bank, PSP, and exchange in the ecosystem. This play targets implementation owners looking for specific connectivity between their existing rails and a secure custody layer.

Example Keywords

• {Provider Name} institutional wallet integration
• connecting {Exchange} to MPC custody
• {Provider} on/off ramp API for institutions
• Travel Rule partner integration for {Provider}
• {Blockchain} transaction policy controls

Rationale

Integration searches represent active buyers evaluating if a platform fits their existing tech stack. These pages provide the technical 'proof of connectivity' that drives high-intent demo requests.

Topical Authority

The domain already maintains a successful Network directory and programmatic sets for countries and currencies, signaling to search engines that it is a primary source for connectivity data.

Internal Data Sources

Leverage Fireblocks Network directory metadata, supported asset tables from developer docs, and partner integration patterns to provide unique technical context.

Estimated Number of Pages

2,000+ (Mapping providers across categories, use-cases, and geographic regions)

A deep matrix of pages matching how institutions search for tokenization projects by asset class, lifecycle stage, and blockchain protocol. This play moves beyond generic tokenization definitions to target specific institutional build-requirements.

Example Keywords

• RWA tokenization platform for real estate
• fund tokenization infrastructure
• ERC-3643 issuance platform
• tokenized bond lifecycle management
• permissioned token transfer restrictions

Rationale

Tokenization searches by asset class represent banks and asset managers in the scoping phase of a project. Providing detailed lifecycle blueprints positions Fireblocks as the essential infrastructure for regulated issuance.

Topical Authority

Fireblocks has an established tokenization product surface and high authority in secure asset movement, making it a credible source for complex on-chain financial logic.

Internal Data Sources

Utilize Tokenization product specifications, contract template endpoints from the API reference, and internal implementation blueprints for regulated assets.

Estimated Number of Pages

800+ (Covering asset classes, lifecycle steps, and protocol-specific variants)

Programmatic corridor and flow pages that leverage existing country and currency data to target B2B payment and settlement queries. This play captures fintechs and PSPs looking to implement stablecoin-based cross-border rails.

Example Keywords

• USDC payouts to {Country}
• USDT business settlement in {Region}
• on-chain B2B payments platform
• instant treasury settlement via {Currency}
• on-chain FX settlement for {Currency Pair}

Rationale

Businesses moving value across borders search by specific corridors and asset types. These pages capture transactional intent from companies looking to modernize their treasury and payout operations.

Topical Authority

With 114 country pages and 47 currency pages already in the sitemap, Fireblocks has the structured data footprint required to dominate corridor-specific payment queries.

Internal Data Sources

Incorporate Network participant data, fiat-to-crypto rail metadata, and existing payments product positioning to create differentiated corridor guides.

Estimated Number of Pages

1,200+ (Mapping global payment corridors, asset variants, and specific business use-cases)

A technical library of operational security and governance control pages written for CISOs and Ops leaders. This play focuses on the 'how-to' of running a secure digital asset business, from approval workflows to auditability.

Example Keywords

• crypto transaction approval workflow design
• segregation of duties for digital asset ops
• wallet governance policy templates
• address allowlisting best practices
• audit logs for institutional crypto transactions

Rationale

Security architects and compliance officers evaluate infrastructure based on the granularity of its controls. This library provides the technical depth needed to win the 'security review' phase of the buyer journey.

Topical Authority

Fireblocks' strongest organic performance is in MPC and security primitives; this play extends that authority into the operational layer where enterprise buyers live.

Internal Data Sources

Use Trust Center control language, developer documentation on roles and permissions, and internal security research to provide authoritative governance patterns.

Estimated Number of Pages

900+ (Covering specific controls, personas, and industry-standard workflows)

Improvements Summary

Tighten the custody/MPC/treasury content cluster by assigning primary keywords per URL and rewriting key pages to match commercial, informational, and trust intent. Add comparison blocks, buyer checklists, and FAQ sections with schema, then connect everything with stronger contextual internal links and a reusable trust module.

Improvements Details

Refocus keyword-to-URL mapping: /digital-asset-custody targets "asset custody" and "crypto custody services," /what-is-mpc targets "mpc wallet," and split treasury intent between /crypto-treasury-management-101 (guide) and /products/treasury-management (product). Update on-page content with above-the-fold intent rewrites, "MPC vs multisig vs HSM" and custody model tables, institutional checklists, FAQs + FAQPage schema, and proof blocks linking to SOC 2 and the trust center. Publish 4–6 supporting articles (buyers guide, qualified custodian vs custodian, MPC threat model, custody policy templates, treasury governance) and add contextual links like /what-is-mpc  /digital-asset-custody and treasury 101  treasury product, plus fix cannibalization and improve Core Web Vitals on the main landing pages.

Improvements Rationale

The target pages show low share on valuable non-branded queries, suggesting mid-page-1/page-2 rankings and weak coverage of long-tail questions and SERP features. Adding intent-specific sections (comparisons, checklists, FAQs) and schema increases featured snippet and PAA eligibility for terms like "crypto custody services," "mpc wallet," and "crypto treasury management." A tighter internal-link structure and trust validation modules improve topical authority signals and reduce evaluation friction for institutional buyers.