Fireblocks Organic Growth Opportunities

Create an institutional-grade dossier for every digital asset, detailing its risk, custody requirements, and compliance flags. This provides unmatched clarity for institutions evaluating which tokens they can safely hold.

Example Keywords

• "is [token] legal in USA"
• "[token] custody requirements"
• "aml risk score [token]"
• "can institutions hold [token]"

Rationale

Financial institutions and corporations require deep due diligence before adding a new asset to their balance sheet or platform. By providing a comprehensive, data-driven risk profile for thousands of tokens, Fireblocks becomes the default source of truth for institutional compliance and risk teams, capturing high-intent traffic from decision-makers.

Topical Authority

Fireblocks can establish unparalleled authority in asset risk management. While competitors offer simple "supported asset" lists, Fireblocks would be providing actionable intelligence, leveraging its position at the center of institutional crypto flows to offer insights no one else can.

Internal Data Sources

Leverage Fireblocks’ internal Asset Support Database (which includes chain data, risk scores, and sanctions flags), partner API data from Chainalysis/KYT for risk percentiles, templates from the Governance & Policies module, and historical support tickets related to asset incidents.

Estimated Number of Pages

3,000 - 4,000

Publish detailed how-to guides for every major cross-border payment corridor, covering FX spread, on/off-ramp partners, and local compliance. This captures businesses actively looking for cheaper and faster international payment solutions.

Example Keywords

• "send stablecoins from USA to Brazil"
• "USDC cross-border payments UK to Nigeria"
• "stablecoin remittance [country pair]"
• "crypto B2B payments [corridor]"

Rationale

Global businesses, payment providers, and fintechs are actively searching for alternatives to the slow and expensive correspondent banking system. By creating specific, actionable playbooks for high-volume corridors, Fireblocks can attract and convert organizations looking to implement stablecoin-based payment and treasury operations.

Topical Authority

The Fireblocks Network already processes billions in transactions across over 115 countries. Publishing this proprietary insight into corridor-specific costs, settlement times, and compliance needs establishes Fireblocks as the definitive expert in global stablecoin payments, a massive and growing market.

Internal Data Sources

Utilize aggregated and anonymized corridor volume and settlement time data from Fireblocks Network logs, partner PSP pricing tables (e.g., Banxa, Transak), and internal compliance checklists for each jurisdiction.

Estimated Number of Pages

2,000 - 3,000

Generate a comprehensive matrix of compliance guides for every country-pair, detailing specific Travel Rule data fields and thresholds. This becomes an essential resource for VASP compliance officers worldwide.

Example Keywords

• "travel rule requirements UAE to South Korea"
• "crypto beneficiary data UK to Kenya"
• "vasp corridor rules [country pair]"
• "FATF travel rule implementation [country]"

Rationale

The FATF Travel Rule is a complex and fragmented regulatory requirement causing major operational headaches for Virtual Asset Service Providers (VASPs). Creating a definitive, easy-to-navigate resource for every corridor captures an audience of compliance officers and legal teams at the exact moment they are evaluating technical solutions to solve this mandatory problem.

Topical Authority

Fireblocks can become the global authority on Travel Rule implementation. With a live Travel Rule engine and existing regulatory content (MiCA, SAB 121), Fireblocks can leverage its internal technical and legal expertise to create a resource that competitors cannot replicate, demonstrating its superior compliance capabilities.

Internal Data Sources

Draw from the Fireblocks Travel Rule Engine's metadata (which specifies minimum required fields and message formats per jurisdiction), KYC matrices from integrated PSP partners, and internal legal memos and analysis for each country.

Estimated Number of Pages

2,500 - 3,200

Develop a library of over 1,000 country and state-specific guides covering crypto custody, licensing, and digital asset regulations. This hub will serve as the definitive global resource for crypto legal and compliance information.

Example Keywords

• "crypto custody license Singapore"
• "digital asset regulations Illinois"
• "how to start a crypto business in Germany"
• "MiCA compliance checklist France"

Rationale

Navigating the patchwork of global crypto regulations is a primary challenge for any institution entering the space. By creating a centralized, comprehensive hub of jurisdiction-specific guides, Fireblocks can attract high-value organic traffic from legal, compliance, and strategy teams at banks, fintechs, and corporations planning their market entry.

Topical Authority

Fireblocks already demonstrates regulatory expertise through its thought leadership on MiCA and SAB 121. Scaling this into a global library, enriched by proprietary data, would cement its position as the go-to authority on institutional crypto compliance, building immense trust and capturing top-of-funnel prospects.

Internal Data Sources

Utilize internal compliance matrices, country-by-country licensing trackers used by the sales team, internal policy briefs and legal memos, and insights from partner counsel (e.g., major law and accounting firms).

Estimated Number of Pages

1,000 - 1,400

Create hundreds of analytical "Fireblocks vs. Competitor" pages focused on specific use cases like tokenization or DeFi access. These pages will use hard data to showcase Fireblocks' superiority and capture bottom-of-funnel traffic.

Example Keywords

• "bitgo alternative for banks"
• "anchorage vs fireblocks staking"
• "[competitor] review custody latency"
• "fireblocks vs copper for DeFi"

Rationale

Prospects at the final stages of their buying journey make direct comparisons between vendors. By creating data-rich, objective-style tear-downs, Fireblocks can control the narrative, address competitor claims head-on, and directly intercept high-commercial-intent searches, effectively stealing traffic and leads from its rivals.

Topical Authority

This play establishes authority through radical transparency and data-driven arguments. Instead of generic marketing claims, Fireblocks would be publishing benchmark data (latency, signing speed) and feature-level matrices, proving its technical superiority and building trust with sophisticated technical and security-focused buyers.

Internal Data Sources

Leverage performance benchmarks from customer proof-of-concepts (POCs), internal pricing calculators and SLA logs to create cost comparisons, and anonymized KPIs from customer migration case studies (e.g., time to migrate, transactions per second achieved).

Estimated Number of Pages

800 - 1,200

Improvements Summary

Consolidate duplicate custody URLs, rebuild the main product page with targeted keywords, and expand supporting content to address regulatory, technical, and competitive gaps. Implement technical SEO fixes, structured data, and a robust internal linking strategy to strengthen authority and search visibility.

Improvements Details

Key tasks include 301-redirecting all duplicate URLs to a single canonical page, rewriting meta tags and headers with primary and secondary keywords like 'digital asset custody' and 'crypto custody', and adding comparison tables, FAQ schema, and regulatory sections. Supporting content such as blog posts, glossary entries, and video lessons will be created and linked internally. Technical improvements cover image optimization, schema markup, and updating sitemaps and internal links.

Improvements Rationale

Consolidating duplicate pages prevents keyword cannibalization and strengthens ranking signals for high-value terms. Expanding topical coverage and adding structured data increases eligibility for rich results and improves click-through rates. These actions are expected to move the custody page into the top search positions, drive more qualified traffic, and increase conversions.