Forcepoint Organic Growth Opportunities

Create one evergreen incident-response brief for every major, publicly disclosed data breach. Each page will reverse-engineer the attack chain and map each step to a specific Forcepoint control that could have prevented or mitigated the damage.

Example Keywords

• "Capital One 2019 breach analysis"
• "MOVEit breach mitigation steps"
• "How to prevent [Company]-style data leak"
• "Cost of [Year] ransomware attack on [Sector] firm"

Rationale

Search volume for specific, named breaches spikes massively during and after the incident, and these queries are often from high-level decision-makers seeking immediate solutions. By creating a comprehensive library, Forcepoint can capture this high-intent traffic and position itself as the authority on real-world incident prevention and response, turning news cycles into evergreen SEO assets.

Topical Authority

Forcepoint has existing authority in data security (DLP, NGFW, etc.) and runs the X-Labs threat research division. Leveraging X-Labs' unique telemetry to provide unseen Indicators of Compromise (IOCs) or analysis for each breach will create highly differentiated, authoritative content that competitors cannot replicate, establishing Forcepoint as the go-to source for understanding and preventing major cyber attacks.

Internal Data Sources

Utilize the X-Labs threat-intel feed containing observed Tactics, Techniques, and Procedures (TTPs). Incorporate anonymized data from customer incident-response retrospectives and map product rule hits from internal testing environments that would have blocked each stage of the analyzed attacks.

Estimated Number of Pages

1,200 - 1,500 (Covering all major breaches from sources like PrivacyRights.org and SEC 8-K filings since 2010, with 80-100 new pages added yearly)

Develop an evergreen brief for every high-severity CVE related to data exfiltration, firewall bypasses, and other critical vulnerabilities. Each page will detail the vulnerability, diagram the exploit chain, and show precisely how each relevant Forcepoint product breaks that chain, complete with sample rule JSON for immediate implementation.

Example Keywords

• "Mitigation for CVE-2024-3400 Palo Alto firewall exploit"
• "Stop CVE-2023-7024 Chrome zero-day data theft"
• "How to detect CVE-2021-44228 exfiltration attempts"
• "CVE-2024-XXXX protection"

Rationale

Security engineers and SOC analysts search for specific CVE numbers with immediate, high-stakes intent to find and deploy mitigations. This play directly answers their query with a practical solution, capturing bottom-of-funnel traffic at the exact moment of need and positioning Forcepoint products as the definitive answer to active threats.

Topical Authority

Forcepoint's existing product suite (NGFW, SWG, DDR, DLP) and the ThreatSeeker intelligence cloud provide a deep well of authority. By connecting raw vulnerability data to tangible product capabilities, such as specific IPS signatures and sandbox detonation reports, Forcepoint can create content that is not only informative but also serves as direct proof of product efficacy against the latest threats.

Internal Data Sources

Leverage the internal NGFW IPS signature repository, anonymized analytics from the Risk-Adaptive Protection (RAP) engine showing attempted exploit hits, and detailed ThreatSeeker cloud sandbox detonation reports. These sources provide unique, proprietary data to make each mitigation guide uniquely valuable.

Estimated Number of Pages

1,800 - 2,200 (Covering all high-severity CVEs from the NVD since 2018 with relevant keywords, plus a continuous stream of 30-40 new CVEs each month)

Build a comprehensive library of comparison pages targeting every major competitor across all of Forcepoint's product categories. This includes direct 'Forcepoint vs. [Competitor]' pages and broader '[Competitor] alternatives' pages that position Forcepoint as a superior solution.

Example Keywords

• "Forcepoint vs Microsoft Purview DLP"
• "Symantec DLP alternatives"
• "Best Proofpoint CASB replacement"
• "Netskope vs Zscaler vs Forcepoint SSE"

Rationale

Keywords containing competitor names and terms like 'vs' or 'alternative' represent the highest commercial intent, as searchers are actively in the final stages of a buying decision. While Forcepoint has a few of these pages, a scaled-out library would capture a significant volume of bottom-of-funnel traffic currently being won by competitors like Broadcom and Proofpoint.

Topical Authority

Forcepoint's position as a long-standing leader in data security provides inherent authority. This play strengthens that position by systematically addressing competitor features and demonstrating Forcepoint's advantages. The domain already ranks for its own branded terms, and this expands that authority into the competitive landscape.

Internal Data Sources

Utilize internal competitive battlecards from product marketing teams, which contain detailed feature-by-feature comparisons. Leverage findings from third-party analyst reports that Forcepoint already licenses (e.g., Gartner, Forrester) and pull compelling quotes from customer stories that highlight reasons for switching to Forcepoint.

Estimated Number of Pages

500 - 600 (Covering every significant vendor listed in Gartner Magic Quadrants and G2 Grids for DLP, CASB, SSE, NGFW, and DSPM)

Create a centralized hub of country and state-specific pages that explain data privacy laws and cybersecurity regulations in plain language. Each page will map specific regulatory articles to the Forcepoint products and policies that help achieve compliance.

Example Keywords

• "Data privacy law Germany"
• "How to comply with Brazil LGPD"
• "California CPRA data loss prevention checklist"
• "HIPAA data security rule requirements"

Rationale

Compliance and legal teams search for information on specific regulations, representing a high-value audience with budget authority. By creating a definitive resource that not only explains complex laws but also provides a clear path to compliance with Forcepoint's solutions, the company can capture this traffic and generate highly qualified leads.

Topical Authority

Forcepoint's existing 'Cyber Edu' section demonstrates foundational topical authority. This play deepens it significantly by leveraging Forcepoint's massive library of over 1,700 out-of-the-box policy templates for 160+ regions, which serves as a unique and powerful data source to prove the company's expertise and readiness to handle complex global compliance challenges.

Internal Data Sources

Use internal legal and compliance team briefs on various regulations. Systematically leverage the product's policy template library to auto-generate 'policy mapping' tables for each regulation. Incorporate snippets from Forcepoint's 132+ customer stories, tagging them by industry and region to provide real-world examples of compliance success.

Estimated Number of Pages

350 - 400 (Covering every UN-recognized country, all US states with unique privacy laws, and major sectoral regulations like HIPAA, PCI-DSS, etc.)

Build a comprehensive encyclopedia with a dedicated page for each MITRE ATT&CK tactic and technique. Each page will describe the attack technique and then detail how specific Forcepoint products (SWG, DLP, NGFW, DDR) are used to detect, block, and respond to it.

Example Keywords

• "Detect T1566.002 phishing links"
• "Mitre ATT&CK T1027 defense-in-depth"
• "Prevent exfiltration via T1048 with DLP"
• "How to block initial access technique T1189"

Rationale

SOC analysts, threat hunters, and security architects use the MITRE ATT&CK framework as a common language and search for specific technique IDs (T-numbers) to find defensive solutions. Creating a structured library that maps Forcepoint's capabilities directly to this framework captures highly technical, solution-aware traffic that competitors like Proofpoint currently dominate.

Topical Authority

Forcepoint's X-Labs research division already analyzes and publishes findings on various malware and threat campaigns. This play structures that expertise around the industry-standard ATT&CK framework, solidifying Forcepoint's authority not just as a product vendor but as a thought leader in threat detection and response methodologies.

Internal Data Sources

Leverage the X-Labs threat intelligence feed, which can be tagged by ATT&CK technique. Utilize the product rule libraries to show specific detection names and logic. Enrich pages with examples and context pulled from the existing 580+ blog posts and research articles.

Estimated Number of Pages

400 - 500 (Covering all current ATT&CK Enterprise techniques, with a process for periodic updates as the framework evolves)

Improvements Summary

Consolidate and optimize the Data Loss Prevention (DLP) content cluster by merging overlapping pages, targeting high-value keywords, and adding structured elements like comparison tables and FAQ schema. Strengthen internal linking, update meta data, and expand content to address all user intents from learning to purchase.

Improvements Details

Key tasks include merging or repurposing the /data-loss-prevention page, optimizing the core product and pricing pages for keywords such as 'forcepoint dlp', 'data loss prevention software', and 'dlp pricing', and adding comparison tables and FAQ blocks with schema markup. Internal links will be mapped from spoke pages to a central hub, with keyword-rich anchors and breadcrumb navigation. Blog content will be updated and expanded, and technical SEO improvements like canonical tags, page speed, and unique meta descriptions will be implemented.

Improvements Rationale

These actions address keyword cannibalization, fill content gaps for high-intent queries, and align the site structure with user search behavior. Adding structured data and rich content elements increases the likelihood of earning SERP features, while improved internal linking and technical SEO support better rankings and crawl efficiency. The strategy aims to move key pages from page 2 to page 1, driving significant organic traffic and higher quality leads.