Forcepoint Organic Growth Opportunities

Create a definitive guide for where specific data types can be legally stored across different cloud providers and jurisdictions. This addresses a critical, high-stakes compliance question for global enterprises.

Example Keywords

• "aws data residency germany personal data"
• "where can i keep health data azure australia"
• "gcp pii storage rules singapore"
• "data sovereignty laws by country"

Rationale

Global companies are desperate for clear guidance on data residency to avoid massive fines and legal risk. By providing a comprehensive, queryable resource, Forcepoint can capture high-intent traffic from legal, compliance, and IT architecture teams who are making purchasing decisions for DSPM and cloud security tools.

Topical Authority

Forcepoint's core business is data security and visibility (DSPM, DLP). Leveraging their existing knowledge of data classification and global regulations positions them as a natural authority on this topic, far more credible than generic legal blogs.

Internal Data Sources

Use anonymized DSPM scan metadata (mapping regions to data classes), internal legal team residency matrices, and sanitized customer architecture diagrams to create a uniquely accurate and data-rich resource.

Estimated Number of Pages

3,200+

Develop a library of detailed migration guides for companies looking to switch from competitor products to Forcepoint. This play directly targets high-value, bottom-of-the-funnel traffic with clear commercial intent.

Example Keywords

• "symantec dlp 15.7 to forcepoint migration"
• "netskope casb replacement guide"
• "zscaler swg config converter"
• "alternatives to proofpoint dlp"

Rationale

A significant portion of new business comes from competitive replacements. By creating detailed, step-by-step migration guides, Forcepoint can capture users at the exact moment they are evaluating a switch, providing immense value and steering them directly into the sales funnel.

Topical Authority

Forcepoint's professional services and sales engineering teams already possess deep knowledge of competitor products and migration processes. Codifying this internal expertise into a public resource establishes undeniable authority and builds trust with prospects.

Internal Data Sources

Utilize internal 'Battlecards,' configuration conversion scripts, sales operations licensing parity spreadsheets, and customer success cut-over plans to generate comprehensive and practical migration content.

Estimated Number of Pages

650+

Build the world's most comprehensive public library of detection patterns (Regex, ML, etc.) for thousands of sensitive data elements. This becomes a go-to resource for developers and security engineers, generating massive organic traffic and backlinks.

Example Keywords

• "brazil cpf regex validation"
• "detect cad drawings in dlp"
• "fhir json phi pattern"
• "regular expression for credit card numbers"

Rationale

Developers, data governance teams, and SIEM engineers constantly search for reliable patterns to build detection rules. By creating a definitive, high-quality 'genome,' Forcepoint becomes an indispensable resource for the technical community, building brand affinity and capturing traffic that competitors completely ignore.

Topical Authority

As a leader in Data Loss Prevention (DLP), Forcepoint's core technology is built on a massive library of classifiers. Exposing the metadata and patterns of these classifiers (without revealing proprietary secrets) is a natural extension of their expertise and reinforces their market leadership.

Internal Data Sources

Leverage metadata from Forcepoint's 1,800+ built-in classifiers, QA test datasets, and privacy-safe summaries of machine learning models to generate unique, copy-paste-ready patterns for each data type.

Estimated Number of Pages

2,500+

Create an encyclopedia of malware, threat actors, and vulnerabilities (CVEs), providing detailed analysis and mitigation guidance for each. This play captures daily, high-volume search traffic and establishes Forcepoint as a premier threat intelligence authority.

Example Keywords

• "cve-2025-24566 exploitation details"
• "black basta ransomware detection"
• "mitigation for log4j vulnerability"
• "remcos malware analysis"

Rationale

Security practitioners and researchers constantly search for information on emerging threats and vulnerabilities. By leveraging proprietary X-Labs data to create a comprehensive and evergreen encyclopedia, Forcepoint can attract a massive audience, generate valuable backlinks, and demonstrate the efficacy of its security products against real-world threats.

Topical Authority

Forcepoint's X-Labs research team already publishes ad-hoc analysis that ranks well. Systematizing this process to cover all major threats and CVEs would solidify their topical authority in threat intelligence, competing directly with firms like Mandiant and CrowdStrike for search visibility.

Internal Data Sources

Use raw X-Labs malware sandbox detonation reports, NGFW IPS signature metadata, and ThreatSeeker URL intelligence feeds to provide unique technical details, IOCs, and mitigation steps that competitors cannot replicate.

Estimated Number of Pages

2,000+

Establish the definitive resource on how to prevent data exfiltration through popular Generative AI tools like ChatGPT and Microsoft Copilot. This highly timely play positions Forcepoint as the thought leader in the fastest-growing area of data security risk.

Example Keywords

• "prevent chatgpt exporting source code"
• "microsoft copilot data loss policy"
• "securing generative ai in the enterprise"
• "claude enterprise privacy controls"

Rationale

CISOs and IT leaders are scrambling to create policies for AI usage, and search volume for these terms is exploding. By being the first to offer a comprehensive library of specific, actionable playbooks, Forcepoint can capture an enormous amount of high-intent traffic and define the narrative around AI data security.

Topical Authority

This is a green-field topic where no vendor has established dominance. Given Forcepoint's focus on DSPM, DLP, and DDR, they are perfectly positioned to claim authority by applying their core technologies to this new and urgent problem.

Internal Data Sources

Leverage proprietary X-Labs 'Gen-AI Risk' telemetry, anonymized DLP incidents flagged for AI prompts, and existing product policies for AI connectors to create uniquely insightful and practical content.

Estimated Number of Pages

800+

Improvements Summary

Consolidate and optimize Forcepoint DLP content to target high-intent keywords, reduce cannibalization, and improve rankings for both branded and generic queries. Add structured data, transparent pricing, and new educational assets to increase authority and conversions.

Improvements Details

Key actions include retitling and expanding the core product page as a pillar, adding comparison tables and FAQ schema, making the pricing page more transparent with calculators and downloadable quotes, and either redirecting or repurposing the generic DLP page. Internal linking will be tightened with descriptive anchors, and new content such as industry landing pages, a readiness assessment tool, and updated blog posts will support both commercial and informational keywords like 'Forcepoint DLP', 'data loss prevention software', and 'Forcepoint DLP pricing'.

Improvements Rationale

These improvements address fragmented authority and keyword cannibalization, helping the site capture more traffic from high-value, low-competition terms. By clarifying page roles, adding structured data, and supporting the main product page with relevant internal links and fresh content, the strategy aims to move key pages into top search positions and drive more qualified leads.