Forrester Organic Growth Opportunities

Create a library of static pages for every combination of Corporate Role, Industry, and Use-Case. Each page will deliver 10–20 vetted Generative AI prompts, risk caveats, and links to relevant Forrester AI research/Waves to attract a high-intent audience actively piloting AI.

Example Keywords

• “gen ai prompts for supply-chain managers”
• “sales enablement ai prompt examples”
• “healthcare compliance ai prompt library”
• “CFO generative ai use cases”
• “prompt engineering templates retail”

Rationale

Searches for role-specific AI prompts are exploding, yet the results are dominated by low-authority blogs. Forrester can capture this high-intent traffic by providing authoritative, field-tested guidance, establishing itself as the go-to resource for enterprise AI implementation and driving leads for its AI research.

Topical Authority

Forrester has strong topical authority in AI, evidenced by its Generative AI research path, Wave reports, and thousands of client inquiry calls on the topic. Publishing these prompt kits leverages this existing expertise to address a massive, emerging public search need that is currently underserved by authoritative sources.

Internal Data Sources

Utilize client inquiry call transcripts tagged with “prompt,” “chatgpt,” or “co-pilot.” Leverage analyst-authored prompt examples from the internal “Generative AI Playbook” and cross-reference with industry-specific AI risk matrices to provide unique, value-added content.

Estimated Number of Pages

6,000+ (Covering 25 roles, 15 industries, and 16 use-cases)

Develop a massive library of one-page, plain-language briefings summarizing why a specific tech trend matters to the board of a specific company for that quarter. Each page will include strategic questions for directors, targeting a high-value, underserved executive audience.

Example Keywords

• “board questions about quantum risk 2025”
• “cybersecurity board briefing april 2026”
• “gen ai oversight checklist for boards”
• “IT cost governance board deck template”

Rationale

Upcoming SEC mandates require boards to document tech-risk oversight, creating a surge in demand for turnkey briefing materials. By targeting niche, high-value keywords, Forrester can attract board members and C-suite executives, an audience that is extremely valuable but difficult to reach through traditional SEO.

Topical Authority

Forrester's consulting arm already creates and sells Board Workshop decks, and its research (like the Predictions & Risk Radar) is geared toward strategic leadership. This play makes that authority visible to search engines at an unprecedented scale, solidifying Forrester as the leader in board-level technology advisory.

Internal Data Sources

Repurpose redacted insights from the extensive Consulting board-deck libraries. Incorporate data from Quarterly Predictions & Risk Radar datasets and transcribe relevant analyst sound bites from the 'What It Means' podcast to add unique commentary.

Estimated Number of Pages

38,000+ (Covering 12 themes, 8 rolling quarters, and 400 top companies)

Publish a library of static pages for every combination of Vendor, Tech Category, and Clause Topic, presenting sample contract wording and risk commentary. This play targets an ultra-high-intent audience at the final stage of the procurement process.

Example Keywords

• “SaaS uptime SLA sample azure”
• “data residency clause template snowflake”
• “exit rights contract wording low code platform”
• “AI indemnity language microsoft copilot”

Rationale

Procurement and legal teams search for specific contract clauses just before signing multi-million dollar deals, representing one of the highest-intent moments in B2B. Current search results are low-quality legal blogs; Forrester can win this traffic by providing authoritative, vendor-specific guidance, driving leads for its advisory and Wave reports.Topical Authority

Forrester's authority is rooted in its deep vendor analysis (Waves) and advisory services, which include contract negotiation. This play surfaces that behind-the-scenes expertise, demonstrating an unparalleled understanding of vendor contracts and risks, a topic where competitors like Gartner have no public footprint.Internal Data Sources

Leverage the proprietary clause bank spreadsheets and negotiation aids from Forrester's consulting and advisory engagements. Enrich the content with risk commentary from Wave evaluation notes and financial impact context from TEI liability findings.

Estimated Number of Pages

14,400+ (Covering 200 vendors, 12 clause topics, and 6 categories)

Publish a forecast data sheet for every Industry, Region, and Fiscal Year, featuring key metrics like CAGR and market size. This turns proprietary forecast data into thousands of indexable, high-authority pages that answer common questions from strategic planners and investors.

Example Keywords

• “US retail IT budget 2026”
• “banking technology spend forecast 2025”
• “manufacturing cybersecurity budget benchmark”
• “APAC cloud spending outlook”
• “government digital transformation spend 2027”

Rationale

High-value strategic planning keywords like “IT spending forecast” are dominated by competitors, despite Forrester owning equally powerful proprietary data. By atomizing its global forecast into thousands of granular, SEO-friendly pages, Forrester can capture a massive, untapped pool of traffic from leaders and investors seeking budget and market sizing data.Topical authority

Forrester has clear topical authority, evidenced by its well-known “Global Tech Spend Forecast” and related press releases that already rank. This play simply expands that authority from a handful of announcements to thousands of specific, long-tail pages, creating a comprehensive hub that will dominate SERPs for tech spending data.

Internal Data Sources

Utilize Forrester’s proprietary ForecastView datasets as the core data source. Validate figures against numbers used in press releases and enrich pages with historical spend tables found in archived research PDFs to show trends over time.

Estimated Number of Pages

4,000+ (Covering 40 industries, 20 regions, and 5 forecast years)

Improvements Summary

Update event pages with targeted keywords, year modifiers, and expanded content to improve rankings for both branded and generic queries. Strengthen internal linking, add structured data, and launch yearly event pages earlier to capture more organic traffic.

Improvements Details

Key tasks include revising title tags and H1s to include generic and branded keywords plus the event year, expanding on-page copy with value propositions, agendas, speaker bios, and FAQs, and implementing Event schema markup. Internal links should connect event pages, research, and blogs using keyword-rich anchors, while the /events/ index should feature anchor links with target terms. Early creation of next-year event pages and monthly content updates are also recommended.

Improvements Rationale

These improvements address missed opportunities for high-volume generic searches and underperformance on branded terms by making content more relevant and discoverable. Adding structured data and stronger internal linking increases visibility in search results and supports richer user experiences. Early page launches and regular updates help secure higher rankings ahead of key registration periods, driving more qualified traffic and conversions.