Forter Organic Growth Opportunities

A massive library of static troubleshooting pages for payments teams to diagnose and fix specific issuer decline codes across different acquirers. This play intercepts high-intent technical searches from merchants losing revenue in real-time.

Example Keywords

• decline code 05 do not honor
• issuer response code 51 insufficient funds
• Stripe decline code 05 remediation
• Adyen response code 10 meaning

Rationale

Merchants lose significant revenue to authorization declines and search for specific codes to find immediate fixes. AirOps can use Live Google SERP Data to identify the most common decline code queries and generate remediation guides that position Forter's Payment Optimization as the long-term solution.

Topical Authority

Forter already has a dedicated Payment Optimization product area and technical documentation infrastructure, making it a credible source for payment health diagnostics.

Internal Data Sources

Leverage technical documentation from docs.forter.com, anonymized solutions engineering runbooks, and common support ticket themes to provide differentiated remediation steps.

Estimated Number of Pages

8,000+ (Covering 80+ codes across 100+ PSP/Acquirer combinations)

A forward-looking directory of AI shopping agents and browser agents, providing risk profiles and policy templates for merchants to manage autonomous commerce. This play establishes Forter as the first-mover in securing the next era of digital trade.

Example Keywords

• AI shopping agent fraud prevention
• browser agent checkout security
• autonomous commerce risk controls
• verify AI agent identity

Rationale

As AI agents begin to shop autonomously, merchants need to know which agents to trust and how to set policies for them. AirOps can leverage Custom Knowledge Bases to store agent risk profiles and generate thousands of policy guides at scale.

Topical Authority

Forter's existing focus on 'Identity Intelligence for the AI Era' and its ai.forter.com telemetry provide a unique foundation for owning the agentic commerce security category.

Internal Data Sources

Use network telemetry from ai.forter.com, the Trusted Agentic Commerce Protocol documentation, and internal threat research memos on automated abuse patterns.

Estimated Number of Pages

5,000+ (Covering 100+ agents across various industries and risk scenarios)

A comprehensive library of operational playbooks mapping every major card network reason code to specific industry evidence checklists. This play targets risk managers looking for urgent help with chargeback representment.

Example Keywords

• Visa reason code 10.4 evidence checklist
• Mastercard reason code 4837 win rate
• compelling evidence for digital goods chargeback
• how to respond to a 10.4 dispute

Rationale

Chargebacks are a constant operational pain point where merchants search for specific network codes to understand their liability. AirOps can use modular workflow steps to generate evidence checklists and rebuttal templates for every possible reason code and industry combination.

Topical Authority

Forter's platform already includes Dispute Management and Chargeback Recovery modules, providing the necessary topical relevance to rank for operational risk queries.

Internal Data Sources

Incorporate internal dispute workflows, evidence assembly checklists, and anonymized win-rate benchmarks from the /platform/chargeback-recovery section.

Estimated Number of Pages

1,200+ (Covering 150+ reason codes across 8+ industry verticals)

Programmatic vertical landing pages that map specific industry categories to unique business models and their associated risk moments. This play bridges the gap between generic fraud content and the specific needs of enterprise sub-segments.

Example Keywords

• fraud prevention for luxury marketplaces
• subscription fraud detection for beauty brands
• travel ecommerce risk management
• BNPL fraud prevention for electronics retailers

Rationale

Generic fraud prevention content often fails to address the unique nuances of specific verticals like luxury or travel. AirOps can scale this by combining industry data with Forter's 39 existing customer stories to create highly relevant, conversion-oriented landing pages.

Topical Authority

Forter's existing /customers section and broad platform coverage of fraud, abuse, and account protection provide the authority needed to dominate vertical-specific search.

Internal Data Sources

Utilize the 39 customer stories from /customers, vertical-specific risk benchmarks, and sales discovery notes to provide deep industry context.

Estimated Number of Pages

1,800+ (Covering 60+ industries across 10+ business models and 3+ risk moments)

A massive matrix of pages mapping offer types to specific abuse tactics and recommended policy controls. This play captures a high-growth, under-served niche in the fraud prevention market that directly impacts merchant margins.

Example Keywords

• first order discount abuse prevention
• referral program fraud detection
• loyalty points theft ecommerce
• coupon stacking abuse policy template

Rationale

Promo and loyalty abuse are often ignored by traditional fraud tools but cost merchants millions in lost margin. AirOps can generate thousands of pages mapping every offer type to its specific abuse tactics, providing merchants with actionable policy logic.

Topical Authority

Forter's 'Abuse Prevention' platform module and existing blog content on coupon and promo abuse (467 blog posts total) establish a strong foundation for this play.

Internal Data Sources

Leverage internal abuse taxonomies, redacted policy snippets, and householding logic from the /platform/abuse-prevention section.

Estimated Number of Pages

10,000+ (Covering 100+ offer types across 60+ abuse tactics and 10+ industries)

Improvements Summary

Re-map each /platform page to one primary category keyword, then rewrite title tags, H1s, and above-the-fold copy to match search intent. Add repeatable sections (use cases, how-it-works, FAQs, proof blocks) and build internal links from relevant blog posts into the matching product pages.

Improvements Details

Assign clear keyword targets per page (e.g., "fraud management", "account protection", "abuse prevention" with promo/refund/return abuse, "chargeback services" for dispute management, "chargeback recovery", and "psd2" with SCA + 3DS2). Update on-page modules: category definition + outcome bullets up top, intent-matched use cases, a structured "How it works" (inputs/decisioning/outputs/feedback), and 6–10 FAQs with FAQ schema; add 2–4 case snippets per page and breadcrumb schema across the cluster. Publish supporting hub articles (promo/refund/return abuse, fraud management guides, chargeback provider evaluation, Visa monitoring programs) and add a "Related products" module plus consistent internal-link anchors (e.g., "promo abuse prevention", "reduce false declines", "chargeback services"); verify indexation, canonicals, sitemap inclusion, and Core Web Vitals.

Improvements Rationale

Several pages show weak or off-topic keyword associations and the site’s strongest rankings skew branded, so category relevance and internal authority are not flowing into high-intent /platform pages. More complete, keyword-aligned on-page coverage paired with intentional internal links gives clearer topical signals and stronger authority, which can move page-2 terms (like fraud management variants and chargeback services) toward page 1 and increase qualified organic entries and demo requests.