Fortinet Organic Growth Opportunities

Create a massive library of technical integration guides pairing Fortinet products with third-party SIEM, SOAR, IdP, and cloud tools. These pages provide step-by-step configuration, CLI snippets, and troubleshooting for multi-vendor environments.

Example Keywords

• "FortiGate syslog to {SIEM Name}"
• "{SIEM Name} parser for FortiGate logs"
• "FortiSOAR playbook for {Vendor Name}"
• "FortiClient EMS integration with {IdP Name}"
• "FortiWeb WAF integration with {CI/CD Tool}"

Rationale

Security practitioners constantly search for specific configuration steps to make their multi-vendor stacks communicate. By providing these technical blueprints, Fortinet captures high-intent traffic from users currently in the implementation or optimization phase of their security journey.

Topical Authority

Fortinet already dominates foundational security education (glossary pages); moving into technical integration is a natural extension of their existing documentation and community authority.

Internal Data Sources

Utilize docs.fortinet.com for configuration steps, community.fortinet.com for common troubleshooting fixes, and the FortiSOAR Content Hub for existing connector logic.

Estimated Number of Pages

3,000 - 12,000 (Covering various product combinations, vendors, and deployment models)

A programmatic library of incident-response pages for specific vulnerabilities, detailing how to use Fortinet controls (IPS, WAF, segmentation) to mitigate active threats. These pages provide immediate, actionable workarounds and virtual patching guidance.

Example Keywords

• "how to mitigate CVE-{year}-{id}"
• "CVE-{year}-{id} detection rules"
• "IPS signature for CVE-{year}-{id}"
• "virtual patching for CVE-{year}-{id}"
• "exploit in the wild CVE-{year}-{id} mitigation"

Rationale

During major vulnerability outbreaks, search volume for specific CVE IDs spikes. Providing authoritative mitigation steps using Fortinet products positions the brand as a first responder and essential security partner.

Topical Authority

Fortinet’s FortiGuard Labs and PSIRT are globally recognized authorities; publishing this data in an SEO-friendly format leverages their existing research reputation.

Internal Data Sources

Leverage PSIRT advisories, FortiGuard outbreak alerts, and the IPS signature encyclopedia for technical mitigation details.

Estimated Number of Pages

1,500 - 8,000 (Covering historical major CVEs and ongoing monthly vulnerability releases)

Generate landing pages that map specific global regulations and frameworks to Fortinet product capabilities. Each page provides a control-by-control breakdown of how Fortinet features provide the necessary evidence and protection for audits.

Example Keywords

• "NIS2 network security controls"
• "DORA ICT risk management requirements"
• "CMMC Level 2 security requirements network"
• "IEC 62443 security requirements firewall"
• "ISO 27001 Annex A network controls implementation"

Rationale

Compliance is a primary driver for security spending. Buyers search for how to meet specific regulatory requirements; these pages provide the direct link between legal necessity and Fortinet solutions.

Topical Authority

Fortinet’s existing Trust Resource Center and product certifications (FIPS, etc.) provide the necessary credibility to rank for high-stakes compliance queries.

Internal Data Sources

Use the Trust Resource Center, product certification artifacts, and existing solution whitepapers from the corporate asset library.

Estimated Number of Pages

800 - 3,000 (Covering frameworks across different industries and global regions)

Create specialized security guides for Operational Technology (OT) environments, focusing on specific industrial assets and micro-verticals. These pages address the unique safety and protocol requirements of industrial control systems.

Example Keywords

• "industrial firewall for {Asset Type}"
• "OT network segmentation for {Industry}"
• "PLC network security best practices"
• "secure Modbus/TCP network"
• "IEC 62443 zone and conduit example for {Industry}"

Rationale

OT security is a high-growth niche with underserved search demand. By targeting specific asset types (PLCs, HMIs) and protocols, Fortinet can capture traffic from industrial engineers and specialized security leads.

Topical Authority

Fortinet already has a dedicated SCADA/ICS solution presence; expanding into asset-level long-tail content solidifies their lead in the industrial security market.

Internal Data Sources

Incorporate OT solution guides, ruggedized product documentation, and industrial-focused customer case studies.

Estimated Number of Pages

2,000 - 10,000 (Covering micro-verticals like water, rail, and mining across various asset types)

A massive, practitioner-focused reference library explaining the meaning, cause, and investigation steps for every Fortinet log field and event ID. This serves as a critical resource for SOC analysts and security engineers.

Example Keywords

• "{Fortinet Product} event code {id} meaning"
• "{Log Field Name} explanation"
• "{Signature ID} what is it"
• "how to tune {Event Type} alerts"
• "{Event} false positive fix"

Rationale

Practitioners search for specific event IDs and log fields during investigations. This creates a massive long-tail moat that captures technical influencers who are often the primary evaluators of security efficacy.

Topical Authority

As the OEM, Fortinet is the only authoritative source for this data. Converting documentation into indexable, searchable pages captures traffic that currently goes to third-party forums.

Internal Data Sources

Extract data from docs.fortinet.com log references, the FortiGuard IPS encyclopedia, and community troubleshooting threads.

Estimated Number of Pages

10,000 - 120,000 (Covering thousands of event IDs across the entire product portfolio and versions)

Improvements Summary

Prioritize Fortinet cyber glossary URLs that sit in “striking distance” and rebuild them with a snippet-first intro, expected sections (how it works, types, examples, risks, detect, prevent), and PAA-focused FAQs. Add comparison blocks (e.g., vulnerability assessment vs penetration testing; UTM vs NGFW vs SASE) plus tighter internal linking via new pillar hubs to concentrate authority across the cluster.

Improvements Details

Update Priority A pages (/what-is-hacking, /vulnerability-assessment, /unified-threat-management) and Priority B pages (stateful firewall, phishing examples/types, keylogger definition, IP/static-vs-dynamic) with rewritten titles/meta for “what is X / X definition / X vs Y” patterns and 6–10 FAQ answers sized for snippet pulls. Expand content depth with tables/diagrams (state table + 5-tuple; UTM capabilities matrix; VA lifecycle + sample report outline/template) and add a safe framing for “hacking” queries (ethical vs illegal, defense-only examples, disclaimer). Build 3–5 pillar hub pages and connect hubs → glossary (10–20 links), glossary → glossary (5–10 contextual links), and glossary → relevant product pages (1–3 contextual links), plus breadcrumbs/FAQPage/BreadcrumbList/DefinedTerm schema and cleanup for hreflang/canonicals and near-duplicate cannibalization.

Improvements Rationale

Glossary pages share definition-first intent and are well-suited to Featured Snippets and PAA wins, so rewriting the first 120 words, adding FAQs, and formatting comparisons can lift CTR and rankings quickly. Internal-link hubs and denser cross-linking spread authority across related terms, helping page-2 URLs move to page 1 for mid-tail queries (e.g., “define keylogger,” “state based firewall,” “examples of phishing”) while improving competitiveness on head terms like “vulnerability assessment” and “unified threat management.”