Freshworks Inc Organic Growth Opportunities

Create a comprehensive library of AI prompts for common customer service and IT support scenarios. Each page will feature ready-to-use prompts, explain the logic, and show sample outputs to help users leverage AI effectively.

Example Keywords

• "customer support refund prompt"
• "ai prompt for angry customer email"
• "it service desk chatbot prompt examples"
• "sales email ai prompt follow up"

Rationale

The demand for generative AI prompts is exploding. By providing a dedicated, high-quality resource library, Freshworks can capture massive top-of-funnel traffic from users looking to implement AI, establishing itself as a thought leader and driving users to its own AI product, Freddy.

Topical Authority

Freshworks already markets its Freddy AI Copilot, giving it strong topical authority to provide credible, field-tested AI prompts. This play demonstrates the practical power of their AI, moving beyond marketing claims to tangible user value.

Internal Data Sources

Leverage sanitized prompt templates from the internal Freddy Copilot library, insights from the CSAT benchmark report, and the real emotional language found in the Delighted customer feedback corpus to create highly relevant and effective prompts.

Estimated Number of Pages

1,000 - 1,500

Build an encyclopedia of customer service phrases translated into 30+ languages. Each entry will include cultural notes and tone variations, creating an invaluable resource for global support teams.

Example Keywords

• "thank you for your patience in spanish customer service"
• "how to apologize to angry customer in german"
• "professional chat closing phrases french"
• "polite escalation sentence japanese"

Rationale

Global companies struggle with linguistic and cultural nuances in customer support. This play targets a massive, underserved long-tail search market, attracting an international audience and positioning Freshworks as the go-to solution for global CX.

Topical Authority

Freshworks' platform supports over 40 languages and the company maintains extensive internal localization glossaries. This provides an unmatched level of proprietary data to create a resource that is far more comprehensive and accurate than any competitor's.

Internal Data Sources

Use existing internal localization glossaries (Translation Memory files), anonymized customer feedback verbatims from Delighted (tagged by language), and training materials from the Freshworks Academy to create authentic and culturally-aware phrasebooks.

Estimated Number of Pages

2,400 - 3,000

Develop detailed, step-by-step migration manuals for switching from legacy competitor tools to Freshworks products. The content is framed as a weekend project, emphasizing speed and ease of transition.

Example Keywords

• "migrate from zendesk to freshdesk"
• "servicenow to freshservice migration guide"
• "salesforce crm to freshsales data export"
• "how to import customers from kayako"

Rationale

Search queries for 'migration' signal extremely high purchase intent, as users are actively planning to switch providers. By creating actionable, in-depth playbooks, Freshworks can capture these bottom-of-funnel users at the precise moment of decision, a gap competitors have largely ignored.

Topical Authority

Freshworks possesses proprietary migration scripts and a wealth of experience from its customer onboarding teams. This internal knowledge provides deep, credible authority that cannot be replicated, turning support knowledge into a powerful SEO asset.

Internal Data Sources

Utilize in-product migration wizard configurations, internal support macros used by customer success managers, and anonymized ticket data to generate realistic, step-by-step guides with authentic examples and screenshots.

Estimated Number of Pages

1,200 - 1,800

Create a massive library of step-by-step guides for connecting every relevant SaaS tool with Freshworks products. These pages will serve as both SEO landing pages and practical documentation for users.

Example Keywords

• "freshdesk slack integration"
• "connect shopify to freshsales"
• "jira automation with freshservice"
• "whatsapp crm integration for small business"

Rationale

Integration capabilities are a critical factor in the B2B SaaS buying process. Competitors like Atlassian and Zendesk dominate these search terms, representing a huge, untapped traffic source for Freshworks to capture users actively building or refining their tech stack.

Topical Authority

Freshworks has a large and growing app marketplace, giving it natural authority on the topic. Creating content around every integration is a scalable way to demonstrate the platform's ecosystem and flexibility, turning a product feature into a content moat.

Internal Data Sources

Use the Freshworks Marketplace API to pull app metadata, leverage developer documentation and Github code snippets for technical steps, and use the AirOps Image Generation tool to create screenshots for visual guides.

Estimated Number of Pages

2,500 - 3,000

Publish a library of 'recipes' that show users how to automate specific micro-tasks within Freshworks using the no-code workflow builder. Each recipe page will detail the trigger, conditions, and actions for a common business process.

Example Keywords

• "automate ticket triage in help desk"
• "no code jira slack workflow"
• "auto assign crm leads by territory"
• "if call abandoned then send sms"

Rationale

The 'no-code' movement is a major trend, and users are actively searching for ways to automate their work without engineering resources. This play targets high-intent users looking for solutions, perfectly showcasing the power and simplicity of Freshworks' Workflow Automator.

Topical Authority

With Freddy AI and a robust Workflow Automator, Freshworks has strong product-led authority to own the 'no-code automation' narrative. This library would be a practical demonstration of product capabilities, turning features into discoverable content.

Internal Data Sources

Leverage sanitized support macros, Workflow Automator YAML export files, and the Marketplace API (to list triggers/actions) to create a scalable and authentic library of real-world automation recipes that users can implement immediately.

Estimated Number of Pages

2,000 - 3,000

Improvements Summary

The strategy targets Freshdesk’s help-desk cluster by optimizing core product, solution, pricing, and comparison pages for high-value, low-competition keywords. It includes rewriting headers, adding targeted FAQ schema, consolidating comparison and misspelling pages, and introducing new content assets.

Improvements Details

Key tasks include updating H1s and meta tags to target terms like 'cloud based help desk software' and 'free online ticketing system', adding definition and FAQ sections, expanding comparison content, and consolidating misspelled branded queries into a single canonical page. New content such as a buyer’s checklist, blog series, and AI feature guides are proposed, alongside a robust internal linking plan and technical SEO updates like schema markup and sitemap improvements.

Improvements Rationale

These improvements are designed to move high-potential URLs from page 2 to page 1 for both branded and non-branded queries, increasing organic traffic and qualified leads. Consolidating cannibalized and misspelled queries will improve authority and user experience, while targeted content and internal linking will strengthen topical relevance and support secondary pages. Technical enhancements will support faster recrawling and better page performance.