Fubo Organic Growth Opportunities

Create localized pages comparing Fubo's cost to every major cable/satellite provider in every city, complete with an automated savings calculator. This play directly targets competitor customers at the moment they are considering a switch, capturing extremely high-intent traffic.

Example Keywords

• “cancel spectrum dallas save money”
• “comcast alternative in seattle”
• “directv cost vs fubo chicago”
• “xfinity vs fubo price comparison”

Rationale

The domain already ranks for “cancel fubo,” indicating an opportunity to capture the inverse intent of users looking to cancel competitors. By providing localized, data-driven savings calculators, Fubo can offer a unique, high-value tool that competitors like Hulu and YouTube TV do not, positioning itself as the clear economic choice for cord-cutters.

Topical Authority

Fubo has authority in streaming services and pricing, as evidenced by traffic to its plans and cancellation pages. This play extends that authority by becoming the go-to resource for comparing the total cost of ownership between traditional cable and Fubo, a critical part of the consumer decision-making process.

Internal Data Sources

Use the Fubo plan/pricing API for up-to-the-minute accuracy. Integrate with public data sources like FCC rate cards and U.S. Census data to create highly differentiated and trustworthy content that is difficult for competitors to replicate.

Estimated Number of Pages

~60,000

Generate static pages for every US city/ZIP code that answer the direct question “What channel is [Network] on Fubo here?”. This strategy captures bottom-of-the-funnel searchers who are verifying channel availability before making a purchase decision.

Example Keywords

• “espn channel number on fubo newark nj”
• “bally sports great lakes fubo cleveland”
• “fox sports 1 fubo los angeles lineup”
• “what channel is abc on fubo in brooklyn”

Rationale

Fubo currently lacks dedicated, localized lineup pages, a gap that competitors like Spectrum and DirecTV exploit to capture high-intent local traffic. By leveraging its own first-party data, Fubo can create the most accurate and authoritative resource, satisfying a user need that is currently met by less reliable third-party sites.

Topical Authority

Fubo is the ultimate authority on its own channel lineups. Creating these pages establishes a direct, trustworthy source of information that Google is likely to favor over competitor and affiliate content, solidifying Fubo's authority on its own product offering at a granular level.

Internal Data Sources

Leverage Fubo’s internal channel/market rights matrix by DMA & ZIP code as the core unique dataset. Combine this with the live plan & pricing API to dynamically show which packages are required for specific channels in a given area.

Estimated Number of Pages

~42,000

Create a comprehensive library of pages explaining exactly how to watch a specific pro sports team in a specific market without being affected by blackouts. This play targets one of the most frustrating and confusing aspects of sports streaming, positioning Fubo as the solution.

Example Keywords

• “watch yankees without blackout in miami”
• “dodgers stream blackout las vegas”
• “nba blackout workaround hornets charlotte”
• “how to avoid mlb blackouts in iowa”

Rationale

Sports fans frequently search for solutions to blackouts, often in a frantic state just before a game starts. Fubo, which carries numerous RSNs and out-of-market packages, is uniquely positioned to solve this problem, capturing users at their highest moment of purchase intent.

Topical Authority

As a carrier of sports content, Fubo possesses the proprietary blackout maps and rules from leagues like the MLB, NBA, and NHL. Publishing this first-party data in an easy-to-understand format would establish Fubo as the definitive authority on a complex topic where competitors and media sites offer vague or incorrect information.

Internal Data Sources

The core of this play is Fubo's internal blackout rules matrix, cross-referenced by ZIP code and team. This can be combined with the live EPG and geolocation rules engine to provide real-time, user-specific guidance.

Estimated Number of Pages

~31,500

Build a grid of pages explaining the availability, pricing, and legality of watching specific foreign-language channels in each US state and Canadian province. This strategy targets underserved immigrant communities searching for home-country content and directly competes with grey-market IPTV services.

Example Keywords

• “rai italia live stream new jersey”
• “watch caracol tv in california”
• “zee tv channel in toronto no cable”
• “globo streaming in massachusetts”

Rationale

Searches for international channels are highly geo-specific and often lead to pirate streaming sites due to a lack of legitimate SEO content. By creating authoritative pages, Fubo can capture this high-intent traffic, promote its Latino and International add-on packages, and establish itself as the legal, high-quality alternative.

Topical Authority

Fubo already has topical authority in Spanish-language content with its Latino plans and ranks for some Spanish-language keywords. This play dramatically expands that authority globally, positioning Fubo as the premier U.S. provider for a multitude of international communities.

Internal Data Sources

Use the internal channel rights database, which maps carriage agreements by DMA and province, as the unique source of truth. Integrate this with the pricing API to show localized USD/CAD costs and SAP/CC availability metadata to further enhance the content's value.

Estimated Number of Pages

~4,200

Develop a massive library of SEO landing pages for every popular broadcast/cable series, awards show, and special event carried on Fubo. This play captures the huge search volume spikes that occur around premieres and live events, broadening Fubo's audience beyond die-hard sports fans.

Example Keywords

• “how to watch grey’s anatomy live without cable”
• “stream tony awards online”
• “watch shark week live”
• “stream the oscars 2025”

Rationale

While Fubo's content strength is sports, it carries over 200 channels of general entertainment, a fact its current SEO footprint does not reflect. Competitor Hulu dominates these keywords, proving a large, convertible audience exists. This play closes that gap and attracts users who may not have initially considered Fubo.

Topical Authority

Fubo has existing traffic for its channel pages (e.g., ESPN, ABC). This play builds on that by creating deep, specific content for the *programs* on those channels, demonstrating a comprehensive authority over its entire content library, not just the sports vertical.

Internal Data Sources

Utilize the weekly EPG for air dates and times, the content acquisition calendar to publish pages ahead of premieres, and the Getty Images partnership for licensed show art to create rich, timely, and visually appealing pages at scale.

Estimated Number of Pages

~3,500

Improvements Summary

Revamp key acquisition pages to target high-intent keywords around pricing, channels, and device compatibility, with structured content and interactive tools. Consolidate device support content, add comparison tables, FAQs, and internal links to drive free-trial sign-ups.

Improvements Details

Update /welcome/plans and /welcome/channels with optimized titles, H1s, featured-snippet summaries, and schema-rich comparison tables for pricing and channels. Consolidate device pages into a single hub with detailed, step-by-step guides for each platform, and implement keyword-rich internal linking. Target keywords include 'fubo tv cost', 'fubo channel list', and device-specific queries like 'fubo tv roku connect'. Add new blog content for competitive comparisons and seasonal sports schedules.

Improvements Rationale

Current pages rank just outside the top 10 for high-value queries, missing out on significant traffic and conversions. By aligning content structure and keyword targeting with user search intent and SERP features, the site can capture featured snippets, improve rankings, and increase organic sign-ups. Consolidating thin content and improving internal linking will also reduce support tickets and improve user experience.