Genpact Organic Growth Opportunities

This play creates a grid of calculator-style landing pages for every process, industry, and region Genpact serves. These pages allow potential buyers to quantify the financial impact of implementing Genpact's AI solutions, capturing extremely high-intent traffic.

Example Keywords

• “invoice automation roi calculator”
• “call center genai savings telecom”
• “predictive maintenance ai roi manufacturing usa”
• “claims triage automation roi insurance uk”

Rationale

Buyers at the bottom of the funnel are actively trying to build a business case for investment. By providing data-driven ROI calculators, Genpact can intercept these high-intent searches and prove its value proposition before a sales call even happens, capturing leads that competitors miss with their generic blog content.

Topical Authority

Genpact's authority comes from its proprietary outcome data tracked across more than 2,000 client engagements. Publishing calculators based on these real-world benefit percentages (e.g., '30-50% reduction in DSO') creates an unmatched, defensible moat of credibility that is impossible for competitors to replicate without the underlying data.

Internal Data Sources

The calculators will be powered by anonymized benefit ranges from Genpact's internal 'PowerMe' outcome database. Financials from over 181 published case studies and pricing models from specific solutions like the AP-Suite will provide further data points for accurate ROI estimations.

Estimated Number of Pages

1,200+ (Covering 15 core processes across 8 key industries and 10 major regions)

This strategy involves creating a comprehensive atlas of benchmark pages, each dedicated to a specific KPI within a process and industry. These pages would show 'world-class,' 'median,' and 'Genpact-client' performance bands, establishing Genpact as the definitive source for operational excellence metrics.

Example Keywords

• “days inventory outstanding benchmark automotive 2025”
• “call-center cost per contact benchmark telecom”
• “touchless invoice rate best in class cpg”
• “average ML model uptime banking”

Rationale

Executives and operational leaders constantly search for benchmark data to gauge their performance against competitors. By providing this proprietary data, Genpact attracts a high-value audience and creates a powerful lead magnet, demonstrating their ability to deliver superior outcomes.

Topical Authority

Genpact's authority is rooted in its access to proprietary KPI baselines from over 2,000 active client engagements, a data source competitors cannot publish. This creates a unique and defensible content asset that builds unparalleled authority and trust in their operational expertise.

Internal Data Sources

The core of this play is leveraging anonymized KPI dashboards from internal systems like PowerMe and Genome. Data from quarterly outcome scorecards used by delivery teams will be used to create the 'good/better/best' performance gauges for each KPI.

Estimated Number of Pages

1,400+ (Based on 14 industries × 10 processes × 10 top KPIs)

This play establishes foundational authority by creating a vast glossary of AI and digital transformation terms. Each term will have its own dedicated page, explaining the concept, its business impact, and Genpact's unique perspective, capturing a massive volume of top-of-funnel search traffic.

Example Keywords

• “what is hyperautomation”
• “process intelligence definition”
• “difference between RPA and IPA”
• “intelligent document processing meaning”

Rationale

A significant portion of the target audience begins their research with definitional queries. By owning these educational SERPs, which competitors like Accenture and Cognizant currently dominate, Genpact can introduce its brand early in the buyer's journey and build a pipeline for more advanced content.

Topical Authority

Genpact positions itself as an 'agentic and advanced technology company' but lacks ownership of these foundational SERPs. Building a comprehensive glossary will establish the base layer of topical authority required to rank for higher-intent, solution-oriented keywords across all its service lines.

Internal Data Sources

Content will be enriched using Genpact's extensive internal training materials from its 'Genome' learning platform. Authoritative excerpts will be pulled from the 304 existing 'Insight' articles and partner playbooks from AWS, Microsoft, and Celonis to create differentiated, expert-led definitions.

Estimated Number of Pages

1,200+ (Expandable to over 5,000 terms over time)

This play creates a matrix of landing pages that directly connects common business problems within specific industries to Genpact's AI-powered solutions. Each page will follow a 'How to solve [Problem] in [Industry] with AI' template, targeting buyers who are solution-aware and actively seeking answers.

Example Keywords

• “demand forecasting in CPG with AI”
• “mortgage fraud detection for banks using machine learning”
• “claims triage automation in P&C insurance”
• “AI driven SKU rationalization for retail”

Rationale

Buyers don't search for generic services; they search for solutions to their specific problems. This strategy directly addresses that search intent, creating hundreds of precise entry points that guide prospects from their problem to Genpact's relevant solution and case studies.

Topical Authority

Genpact has deep vertical expertise, evidenced by its 181 case studies and 38 industry-specific hubs on its site. This play leverages that existing authority by creating dedicated pages that explicitly map problems to solutions, filling a content gap where competitors currently outperform them.

Internal Data Sources

Each page will be enriched with anonymized proof points and KPI improvements extracted from Genpact's repository of 181 case studies. Additional context and solution details will be pulled from internal service fact sheets and the GenpactNext framework decks.

Estimated Number of Pages

600-800 (Covering approximately 50 high-value problems across 12+ industries)

This play creates a troubleshooting library of 'fix-kits' for common data quality issues found in major enterprise systems. Each page provides root cause analysis, sample SQL or AI rules for remediation, and positions Genpact as the go-to expert for data integrity challenges.

Example Keywords

• “duplicate customer master sap fix sql”
• “journal entry out-of-balance oracle erp”
• “snowflake missing foreign keys data quality rule”
• “anaplan metadata sync error solution”

Rationale

Data practitioners and IT teams constantly search for solutions to granular, technical data problems. By providing actionable 'fix-kits,' Genpact can capture this high-intent, pain-point-driven traffic, building trust and generating leads for its larger Data & AI service offerings.

Topical Authority

Genpact's Data & AI services group maintains hundreds of internal data cleansing playbooks. Externalizing this sanitized IP demonstrates a level of practical, hands-on expertise that pure-play tech vendors and high-level consulting competitors cannot match, establishing unique topical authority.

Internal Data Sources

Content will be sourced directly from the internal rule libraries of the Enterprise Data Integrity team. Anonymized SQL snippets, GenAI scripts for data cleansing, and lessons-learned documents from the internal Knowledge Center will provide the technical depth for each fix-kit.

Estimated Number of Pages

1,000+ (Covering 100 core data issues across 10 major enterprise platforms)

Improvements Summary

Create dedicated, schema-optimized landing pages for each major office location to target city-specific branded queries. Restructure the /locations section with unique URLs, detailed NAP info, local content, and improved internal linking.

Improvements Details

Rebuild the /about-us/locations page as an index with individual city pages (e.g., /locations/us/tx/richardson/) featuring 500–700 words of unique content, full NAP, embedded maps, local job listings, and LocalBusiness schema. Optimize on-page elements for keywords like 'Genpact [City]', 'Genpact headquarters', and 'Genpact office [City] careers'. Add FAQ schema, internal links from careers and about pages, and update the footer with top office links. Submit a dedicated XML sitemap, compress images, and acquire local citations.

Improvements Rationale

These changes address missed opportunities for high-intent, low-competition branded local queries that are currently underperforming. Dedicated, well-structured local pages with proper schema and internal links align with Google’s preferences for local search, improving rankings and click-through rates. This approach also increases control over brand narrative and supports future content expansion without major rework.