Gestisoft Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~6k organic keywords and drive ~2k monthly organic visits (traffic value ~$10k/mo), with 0 paid search reliance.
- Authority is mid-tier (Authority Score 36) supported by ~11k backlinks from ~1k referring domains—a solid base, but not yet “category leader” strength.
- Traffic is concentrated on a few blog-led topics: FR “logiciel de gestion de stock gratuit” (~15% of traffic) and EN posts like “club event ideas” (~12%), plus ERP/CRM comparison content (e.g., Oracle competitors, SAP competitors, Salesforce competitors) and industry ERP posts (fashion/logistics).
Growth Opportunity
- Reduce dependency on a handful of pages by building more clusters around proven themes (inventory/stock management in FR; ERP/CRM comparisons, implementation guides, and industry vertical ERPs in EN) to spread risk and lift total traffic.
- Your top keywords show upside but mixed intent alignment—e.g., “club socials” (22.2k volume) and “power apps” (18.1k) can bring volume, while terms like “logiciel gestion de stock(s)”, “oracle competitors”, and “crm vs erp” signal stronger B2B evaluation intent worth expanding with BOFU pages and internal linking.
- You already lead your competitive set (about ~6× the traffic and ~14× the keywords vs the closest competitor); the next growth lever is raising authority (more high-quality referring domains) and publishing systematically to capture more high-intent SERPs.
Assessment
You have a clear visibility lead and a credible authority foundation, but traffic is relatively small and concentrated—so scaling content breadth and link equity should translate directly into more demand capture. There’s meaningful room to expand into higher-intent ERP/CRM evaluation and implementation searches while keeping your current share-of-voice advantage. AirOps can help you operationalize this with an Airops-powered growth engine to produce and optimize content clusters consistently at scale.
Competition at a Glance
Across 3 competitors (EndeavourSolutions.ca, Kwixand.com, and 360Visibility.com), the SEO landscape shows Gestisoft holding a clear visibility advantage in both search traffic and keyword reach.
Gestisoft.com ranks #1 in monthly organic search traffic and #1 in ranking keywords, with 1,572 monthly organic visits from 6,113 ranking keywords. The top-performing competitor in this set is EndeavourSolutions.ca, generating 275 monthly organic visits from 450 ranking keywords—meaning Gestisoft attracts roughly 5.7× more traffic and ranks for about 13.6× more keywords.
Overall, Gestisoft’s position reflects a strong lead in market visibility and share of voice: competitors collectively trail well behind in total traffic and keyword footprint, and some show relatively broad keyword counts but very low traffic. This points to a market where Gestisoft is already the primary organic presence, with the main imperative being to maintain and extend this lead rather than playing catch-up.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Scaled local landing pages positioning Gestisoft as the implementation and support partner for Microsoft Business Applications in specific geographic markets. This targets high-intent local searches for professional services across North America and Europe.
Example Keywords
- Dynamics 365 partner [City]
- Business Central implementation [City]
- Microsoft ERP partner [City]
- Dynamics 365 consulting [City]
Rationale
Buyers often search for local expertise to ensure on-site support and regional compliance. By creating localized pages, Gestisoft can capture high-intent traffic from businesses seeking a nearby Microsoft partner.
Topical Authority
Gestisoft already ranks for over 6,000 keywords in the ERP/CRM space; extending this to local intent leverages existing domain strength to dominate regional search results.
Internal Data Sources
Use office location data, regional service area coverage, Microsoft partner certifications, and localized customer testimonials to differentiate content.
Estimated Number of Pages
9,600+ (Covering 200+ cities across multiple products and service types in both English and French)
High-intent vertical pages that answer industry-specific workflow questions for Dynamics 365 and Business Central. These pages bridge the gap between generic software features and specific operational needs for niche sectors.
Example Keywords
- Business Central for [Industry]
- Dynamics 365 Sales for [Industry]
- Microsoft ERP for [Industry] companies
- Dynamics 365 Field Service for [Industry]
Rationale
Decision-makers look for software that understands their specific industry challenges. Providing tailored content for hundreds of niches establishes Gestisoft as a specialized expert rather than a generalist.
Topical Authority
Current traffic leaders on the site include industry-specific ERP pages (e.g., fashion and logistics), proving that Google rewards Gestisoft for operational vertical content.
Internal Data Sources
Leverage industry-specific implementation playbooks, vertical case studies, and common integration stacks used in previous successful projects.
Estimated Number of Pages
4,800+ (Covering 100+ industries across the full Microsoft Dynamics 365 suite)
A structured directory of pages describing how to connect Dynamics 365 and Business Central with common third-party applications. It captures bottom-funnel intent from users looking to unify their tech stack.
Example Keywords
- Business Central integration with [App]
- Dynamics 365 integration with [App]
- sync [Data object] between Dynamics 365 and [App]
- connect [App] to Business Central
Rationale
Integration is a primary concern for ERP/CRM buyers. By providing detailed 'how-to' and 'what-syncs' information for thousands of apps, Gestisoft captures users at the technical evaluation stage.
Topical Authority
Gestisoft's deep technical footprint in Microsoft technologies makes them a credible source for integration architecture and data mapping guidance.
Internal Data Sources
Use internal data mapping templates, Power Automate patterns, and common API integration workflows from the Gestisoft support portal.
Estimated Number of Pages
4,000+ (Covering 400+ popular business applications and connectors)
Targeted landing pages for companies looking to leave legacy or competing ERP/CRM systems for Microsoft’s cloud ecosystem. These pages provide a roadmap for the transition, addressing costs, timelines, and data mapping.
Example Keywords
- migrate from [Legacy ERP] to Business Central
- replace [CRM] with Dynamics 365 Sales
- upgrade from [On-prem ERP] to Microsoft cloud ERP
- migration from [Competitor] to Dynamics 365
Rationale
Companies using outdated systems like Sage, older NAV versions, or competing CRMs represent the highest-value leads. These guides provide the necessary 'how-to' for the switching process.
Topical Authority
Gestisoft already ranks for competitor-related keywords (e.g., Oracle and SAP competitors), making this a natural expansion into service-oriented migration intent.
Internal Data Sources
Utilize proprietary migration checklists, project plans, and 'lessons learned' from previous legacy-to-cloud transition projects.
Estimated Number of Pages
3,600+ (Covering 150+ source systems across various target Microsoft modules)
A comprehensive technical-commercial reference library for every Dataverse and Dynamics 365 table. It provides implementation guidance, field definitions, and security implications for developers and business analysts.
Example Keywords
- Dataverse [table] fields
- Dynamics 365 [entity] relationships
- security role permissions for [entity]
- Dataverse [table] schema
Rationale
Technical users and admins frequently search for specific entity details during customization. Owning this technical long-tail builds massive topical depth and captures users who influence software partner selection.
Topical Authority
Gestisoft’s existing technical blog content demonstrates the expertise required to host a high-density technical reference library that outperforms generic documentation.
Internal Data Sources
Use internal solution blueprints, security-role matrices, and data dictionaries from the Gestisoft implementation team.
Estimated Number of Pages
12,000+ (Covering 800+ entities with multiple technical and functional variants)
Improvements Summary
Créer une page pilier dédiée à la requête générique "logiciel de gestion de stock" et repositionner la page existante "...stock-gratuit" pour l’intention "gratuit" afin de réduire la cannibalisation. Renforcer chaque page avec sections comparatives, FAQ (schema), exemples PME et un maillage interne structuré vers la pilier et l’article ERP.
Improvements Details
1) Publier une nouvelle page pilier (ex. /fr/blogue/logiciel-gestion-de-stock) ciblant "logiciel gestion de stock" / "logiciel de gestion de stock" + variantes, avec table des matières, H2/H3 orientés choix/comparatif et longue-traîne (PME, multi-entrepôt, codes-barres, FIFO/LIFO, point de commande). 2) Mettre à jour /fr/blogue/logiciel-de-gestion-de-stock-gratuit avec un tableau Gratuit vs Payant vs ERP, une checklist "quand le gratuit suffit", une mini étude de cas, et des liens contextuels vers la page pilier (ancre "logiciel de gestion de stock") et vers l’article "ERP gestion de stock". 3) Ajouter 4–6 articles satellites (inventaire tournant, stock de sécurité, multi-entrepôt, traçabilité lots/séries, ERP vs logiciel d’inventaire, angle Québec) et un bloc "articles connexes" sur toutes les pages du cluster.
Improvements Rationale
Les pages visent des requêtes à fort volume et CPC élevé mais captent peu de trafic, signe d’un positionnement en page 2–3 où l’intention et la couverture sémantique font la différence. Séparer "gratuit" et "générique" clarifie la pertinence pour Google et limite le mismatch, tandis que le cluster + maillage interne renforce l’autorité thématique et la capture de longue-traîne (PME/Québec, multi-entrepôt, codes-barres) pour gagner des positions et générer des leads via CTAs audit/démo ERP.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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