Gillette Organic Growth Opportunities

This play creates a library of hyper-personalized grooming guides that recommend specific facial hair styles based on a user's face shape and beard density. These static pages help users solve the common problem of finding a flattering style for their unique features, establishing Gillette as the definitive expert in personalized grooming.

Example Keywords

• "best beard style for oval face"
• "goatee guide for diamond face shape"
• "how to fix a patchy beard on cheeks"
• "mustache styles for round face"
• "long face full beard fade tutorial"

Rationale

Men actively search for ways to find the most flattering facial hair style for their specific features. By creating a comprehensive, static guide that addresses combinations of face shape and hair density, Gillette can capture this high-intent traffic, moving beyond generic style advice to offer truly personalized, actionable recommendations that lead directly to product suggestions.

Topical Authority

Gillette already ranks for general 'beard styles' but has an opportunity to build unparalleled authority in personalized grooming. By leveraging internal data and stylist expertise to create a detailed matrix of recommendations, they can become the go-to resource for anyone looking to optimize their look, solidifying their E-E-A-T in the grooming space.

Internal Data Sources

Use anonymized 3D face-scan datasets from app development, transcripts from professional stylist consultations, and tagged image libraries to create a robust knowledge base. This internal data ensures the recommendations are based on real-world geometry and expert advice, creating a unique and defensible content asset.

Estimated Number of Pages

512+ (Covering 8 face shapes × 4 beard density patterns × 4 mustache density patterns)

This play develops a series of 'how-to' guides for recreating the iconic facial hair styles of trending characters from movies, TV shows, and video games. This strategy taps into viral pop culture moments to drive significant, high-intent traffic from fans looking to emulate their heroes.

Example Keywords

• "how to get the Tony Stark beard"
• "'The Mandalorian' mustache style"
• "'Peaky Blinders' Arthur Shelby haircut and shave"
• "'Top Gun' Maverick mustache tutorial"
• "how to shave like James Bond"

Rationale

Major media releases create massive spikes in search interest for character-specific styles. By creating timely, authoritative guides on how to achieve these looks using Gillette products, the brand can intercept this wave of enthusiasm, converting fan passion into product sales and building a reputation for being culturally relevant.

Topical Authority

Gillette has a long history of association with pop culture icons, from James Bond to NFL stars. This play modernizes that legacy by connecting the brand with today's most talked-about characters, reinforcing its existing authority on facial hair styling while demonstrating a keen understanding of current trends.

Internal Data Sources

Leverage licensed promotional images, insights from influencer and celebrity partnerships, and consultations with professional grooming stylists who work in media. This proprietary access allows for the creation of authentic, accurate guides that stand out from generic fan-made content.

Estimated Number of Pages

400+ (Covering 200 trending characters/franchises, with pages for both growing and shaping the style, and continuously refreshed with new releases)

This strategy involves creating a comprehensive library of guides addressing how to shave specific body areas when dealing with common skin concerns like acne, eczema, or psoriasis. This play positions Gillette as a trusted advisor for sensitive shaving needs, capturing high-intent traffic from users seeking solutions to painful and common problems.

Example Keywords

• "how to shave your face with acne"
• "shaving legs with keratosis pilaris"
• "best razor for shaving head with psoriasis"
• "preventing ingrown hairs on bikini line"
• "shaving chest with eczema tips"

Rationale

Millions of people with skin conditions struggle to shave without irritation, and they actively search for expert advice and product recommendations. By creating detailed, problem-solving content for each combination of body part and skin issue, Gillette can provide genuine value, build immense trust, and guide users to purchase appropriate products like SkinGuard.

Topical Authority

Gillette already possesses foundational authority with content on 'razor bumps' and 'sensitive skin.' This play dramatically expands that authority by demonstrating deep expertise across a wide range of dermatological conditions, backed by P&G's research and development, making Gillette the definitive source for safe and effective shaving for all skin types.

Internal Data Sources

Utilize internal P&G dermatological studies, product ingredient specifications, blade coating and lubrication technology details, and anonymized customer support FAQs. Incorporating quotes from consulting dermatologists and data from clinical trials would provide unique, high-authority context for the AI model.

Estimated Number of Pages

360+ (Based on 15 skin concerns × 12 body areas × 2 genders, with potential to expand over 1,000 pages)

This play creates highly-specialized content providing safe shaving advice for patients recovering from medical procedures or managing health conditions. These guides address a critical need for a vulnerable audience, building profound brand trust and generating high-authority backlinks from the medical community.

Example Keywords

• "shaving after jaw surgery"
• "best razor for chemotherapy patients"
• "how to shave around a tracheostomy"
• "managing beard growth after laser resurfacing"
• "shaving with dermatitis herpetiformis"

Rationale

Patients and caregivers urgently seek reliable information to avoid complications like infection or irritation during recovery. This content meets a critical, unserved need with empathy and expertise, creating a powerful brand halo effect and capturing users at a moment of high trust and purchase intent for safe, gentle products.

Topical Authority

By collaborating with medical professionals and leveraging clinical data, Gillette can establish unparalleled E-E-A-T in the medical grooming space. This content is highly likely to be linked to by hospitals, clinics, and medical blogs, creating a moat of high-quality backlinks that would be difficult for competitors to replicate.

Internal Data Sources

Leverage whitepapers from hospital partnerships, interviews with consulting clinicians and oncologists, clinical trial data for sensitive skin razors (like SkinGuard), and anonymized patient support hotline logs. This rich, proprietary data ensures the content is medically sound, trustworthy, and unique.

Estimated Number of Pages

200+ (Covering 50 common procedures/conditions × 2 genders × 2 primary shave areas)

This play builds a definitive, cross-referenced library of pages detailing which Gillette razor blades fit which handles, including comparisons against competitor products. This solves a frequent and frustrating customer problem, capturing extremely high-intent traffic at the exact moment of purchase.

Example Keywords

• "do Mach3 blades fit Fusion handles"
• "GilletteLabs compatible blades"
• "can I use Harry's blades on a Gillette razor"
• "Gillette ProGlide replacement heads compatibility"
• "what blades fit the King C. Gillette handle"

Rationale

Blade and handle compatibility is a major point of confusion for consumers, leading to high search volume from users ready to buy refills or switch systems. By providing a clear, comprehensive, and authoritative resource, Gillette can prevent customer churn, facilitate upsells, and capture market share from competitors by answering critical fitment questions.

Topical Authority

As the manufacturer, Gillette is the only source of absolute truth for its product compatibility. This play leverages that inherent authority to become the default resource for all compatibility-related queries, outranking forums and third-party articles with definitive, engineering-backed information.

Internal Data Sources

Utilize internal engineering Bills of Materials (BOMs), SKU-to-SKU compatibility databases, product design schematics, and logs from customer service call centers highlighting the most common compatibility questions. This data allows for the creation of a uniquely accurate and exhaustive content resource.

Estimated Number of Pages

2,000+ (Covering 20+ Gillette handles × 10+ cartridge types × 10+ major competitor handles and various comparison angles)

Improvements Summary

Revamp Gillette’s facial-hair style guides by targeting high-volume, low-competition keywords and expanding visual and instructional content. Strengthen internal linking, add structured data, and update satellite guides to better match user search intent.

Improvements Details

Key tasks include optimizing the pillar page with new H2 clusters for terms like 'trimmed beard' and 'professional short beard styles', adding a 40+ image gallery with structured data, and embedding product cards for conversion. Satellite guides will be merged, expanded, and refreshed, with new articles created for 'short beard styles for professionals' and 'thin & patchy beard style solutions'. Internal linking will be improved with breadcrumbs, contextual anchors, and a 'Style Advisor' widget, while technical SEO updates will address page speed, schema, and author credibility.

Improvements Rationale

These improvements address unmet search demand and keyword gaps, aiming to move key pages from page-2 to page-1 for high-value queries. Enhanced visual content and structured data align with current SERP features, while stronger internal linking and product integration are expected to increase both organic traffic and conversions. Regular updates and multilingual rollout will help maintain authority and capture seasonal and international interest.