Globant Organic Growth Opportunities

Create action-oriented guides to help buyers in regulated sectors navigate complex AI legislation. These playbooks will address specific compliance challenges at the intersection of a given law and industry vertical.

Example Keywords

• “EU AI Act banking guidelines”
• “HIPAA compliant machine learning healthcare”
• “GDPR AI retail checklist”
• “CCPA automated decision-making insurance”

Rationale

AI legislation is exploding globally, creating urgent demand from buyers for implementation guidance. Globant can capture this high-intent traffic by providing specific, actionable playbooks that competitors, who offer only high-level thought pieces, are not addressing.

Topical Authority

Globant's existing Legal-AI studio, combined with its deep compliance experience in regulated industries, provides unique and credible authority. This play transforms internal expertise into a scalable SEO asset, establishing Globant as a leader in responsible AI deployment.

Internal Data Sources

Leverage internal assets like Legal-AI studio frameworks, anonymized client audit reports, ISO-27001 documentation, and compliance blueprints from partners like AWS, GCP, and Azure to create differentiated and defensible content.

Estimated Number of Pages

~480 (Covering 20 global regulations across 12 target industries)

Develop a library of in-depth comparison pages for critical technology stacks, tailored to specific enterprise use cases. This strategy targets high-intent buyers actively making technology decisions and positions Globant as an authoritative, vendor-agnostic guide.

Example Keywords

• “React vs Angular for banking apps”
• “Flutter vs Kotlin multiplatform pros and cons”
• “GraphQL vs REST security for enterprise”
• “Azure vs AWS for financial services”

Rationale

Buyers in the late stages of the decision cycle frequently search for “vs” and comparison keywords, a high-volume category Globant currently has no coverage for. Capturing this traffic intercepts prospects during their final evaluation, directly influencing purchasing decisions and generating high-quality leads.

Topical Authority

Globant's multi-studio expertise across numerous technologies gives it the credibility to offer objective, expert comparisons. Unlike biased vendor content, these guides build trust and showcase the breadth of Globant's engineering capabilities, reinforcing its position as a top-tier consultancy.

Internal Data Sources

Utilize engineering studio metrics, code-quality dashboards, client migration case studies, and internal codebase metrics to generate data-driven tables, TCO estimates, and recommendation matrices that competitors cannot replicate.

Estimated Number of Pages

~400 (Covering 100 common technology pairs across 4 core industries each)

Dramatically expand the existing 'tech-terms' section into a comprehensive glossary of emerging technologies. This play aims to capture early-stage researchers and establish Globant as the definitive source for understanding bleeding-edge concepts.

Example Keywords

• “what is synthetic data generation”
• “agentic AI definition”
• “federated learning architecture explained”
• “digital twin as a service (DTaaS)”
• “edge AI chipset applications”

Rationale

The current glossary is already a top traffic driver, proving the model works. Scaling this to hundreds of new, forward-looking terms will capture significant long-tail search volume and build a massive top-of-funnel audience that can be nurtured into future leads.

Topical Authority

By defining the next wave of technology, Globant cements its thought-leadership and innovation credentials. This content demonstrates expertise before a technology becomes mainstream, creating a powerful moat and ensuring Globant ranks for these terms as they grow in popularity.

Internal Data Sources

Mine insights from Globant's internal research labs, Sentinel reports, and partner technology roadmaps (from AWS, Google, NVIDIA, etc.) to provide a unique and forward-looking perspective on each term.

Estimated Number of Pages

500-700

Create a rapid-response content system that publishes immediate, actionable playbooks for CIOs following major technology events. This strategy leverages speed to capture massive traffic spikes when vendor changes or new regulations create market uncertainty.

Example Keywords

• “aws classic load balancer replacement banking”
• “server 2012 eol manufacturing action plan”
• “dora regulation checklist fintech 2026”
• “vision pro sdk retail app update guide”

Rationale

During major tech events (deprecations, security flaws, new laws), search volume for solutions explodes, but SERP competition is low for the first 48 hours. By using AirOps to publish templated guides within hours, Globant can become the first-mover, capturing high-authority links and traffic from urgent, problem-aware buyers.

Topical Authority

This play demonstrates unparalleled agility and expertise. Being the first to provide a clear action plan during a crisis establishes immense trust and authority, positioning Globant as a reliable and proactive partner that stays ahead of the market.

Internal Data Sources

Instantly leverage internal runbooks from CloudOps war rooms, regulatory task force documentation, and incident response retrospectives to populate pre-built templates with proven, real-world guidance.

Estimated Number of Pages

~600 per year (Covering an average of 60 major events across 10 industries)

Build a comprehensive library of tested, role-specific Gen-AI prompts tailored for various industries. This strategy targets the exploding search volume for practical AI applications and captures users looking for immediate, hands-on solutions.

Example Keywords

• “customer service gpt prompts telecom”
• “financial analyst chatgpt prompts banking”
• “product manager genai prompts automotive”
• “legal contract review prompts pharma”

Rationale

The demand for high-quality prompts is massive and underserved by enterprise IT providers. By offering curated prompt kits, Globant can attract a huge audience of business professionals, positioning itself as a practical leader in AI adoption and capturing leads directly within the content.

Topical Authority

This play moves beyond high-level AI strategy to provide tangible value, demonstrating Globant's deep, functional understanding of how to apply AI. It showcases expertise in a format that is immediately useful and shareable, building brand equity with a new generation of AI-native professionals.

Internal Data Sources

Utilize real, anonymized prompts and performance data from Globant's AI-Pods telemetry. Incorporate hallucination rate statistics and internal guard-rail policies to create prompts that are not only effective but also safe and enterprise-ready.

Estimated Number of Pages

~300 (Covering 25 key enterprise roles across 12 industries)

Improvements Summary

Expand and structure glossary pages to target featured snippets and People-Also-Ask boxes, while consolidating multilingual variants and strengthening internal linking. Add supporting assets like pillar pages, checklists, and videos to increase authority and user engagement.

Improvements Details

Increase content length to 1,300-1,700 words per page, add clear definitions, business impact sections, case studies, FAQs, and glossary links. Optimize on-page SEO with keyword-focused titles, meta descriptions, schema markup, and image alt text for terms like 'consultoría empresarial' and 'enterprise platform.' Implement hreflang tags, cross-link language variants, and build backlinks to improve authority and reduce cannibalization.

Improvements Rationale

These actions address thin content and poor internal linking, which currently limit ranking potential against established competitors. Structuring content for snippet capture and consolidating multilingual pages will improve visibility, authority, and traffic share for high-value, low-competition keywords. Supporting assets and technical SEO updates will drive sustainable growth and funnel qualified visitors to service pages.