GoodRx Organic Growth Opportunities

Current Performance

• Your domain is a market leader, driving 20.3m monthly organic visits from over 5.7m keywords, with an equivalent ad spend value of $30m.
• You have powerful brand recognition, with searches for "goodrx" and its direct variations accounting for over 7% of all organic traffic.
• Your content strategy is highly effective, with informational pages on specific drugs (e.g., "zepbound," "wegovy") and health conditions ("medications for nausea") ranking well and attracting significant non-branded traffic.

Growth Opportunity

• Capture a larger traffic share for high-volume, non-branded keywords where you already rank, such as "zepbound" (673k search volume) and "amlodipine" (550k search volume).
• Systematically expand your successful content model across thousands more medical conditions and drug classes, leveraging the proven template of your /conditions and /health-topic pages.
• Utilize your high domain authority (84) to quickly target and rank for new, emerging drug and health trend keywords, solidifying your position as the primary source for health information.

Assessment

You have a dominant market position built on a powerful combination of brand authority and comprehensive health content. The data reveals a clear opportunity to deepen your topical authority by systematically creating content for the long-tail of drug, condition, and health-related queries. AirOps can help you execute this content expansion at scale to further widen your competitive moat.