Greenly Organic Growth Opportunities

Create a massive library of procurement-focused pages that guide buyers on how to quantify and reduce emissions for every specific spend category. This targets the operational 'how-to' intent of procurement officers and sustainability managers.

Example Keywords

• "UNSPSC [code] emission factor"
• "carbon footprint of [category] procurement"
• "Scope 3 category 1 [category] calculation"
• "supplier questionnaire for [category] emissions"

Rationale

Procurement teams are increasingly tasked with Scope 3 reductions but lack granular guidance for specific categories. By providing these playbooks, Greenly captures high-intent traffic from professionals in the implementation phase.

Topical Authority

Greenly's existing success in business sustainability guides and its high Authority Score (47) provide the necessary foundation to rank for technical procurement-related queries.

Internal Data Sources

Use internal mapping tables linking UNSPSC codes to preferred calculation methods, emission factor sources, and supplier evidence requirements.

Estimated Number of Pages

10,000+ (Covering major procurement categories across multiple languages and regions)

Develop a comprehensive set of pages that determine if specific climate regulations apply to a company based on their size, location, and listing status. These pages act as static versions of Greenly's interactive compliance tools.

Example Keywords

• "CSRD applicability for [country] [size]"
• "SB 253 reporting requirements for [industry]"
• "VSME thresholds for [profile]"
• "California climate disclosure applicability test"

Rationale

Regulatory uncertainty drives massive search volume as companies scramble to understand their legal obligations. Providing definitive, profile-specific answers captures users at the very start of their compliance journey.

Topical Authority

Greenly already dominates 'Company Guide' keywords like 'ESG criteria' and 'ethical consumerism,' making it a trusted source for regulatory interpretation.

Internal Data Sources

Leverage the logic and rule-sets from Greenly's existing CSRD and Legislation Checker tools to ensure accuracy and differentiation.

Estimated Number of Pages

5,000+ (Covering EU, US, and UK jurisdictions across various company profiles)

Generate detailed guides for calculating the carbon footprint of specific product types, providing boundaries, functional units, and data checklists. This targets the growing demand for product-level transparency in B2B supply chains.

Example Keywords

• "carbon footprint of [product type]"
• "LCA for [product category]"
• "PCF calculation steps for [product]"
• "functional unit for [product] LCA"

Rationale

As companies face pressure to provide Product Carbon Footprints to customers, they search for category-specific methodologies. These blueprints position Greenly as the expert in Life Cycle Assessment (LCA).

Topical Authority

Greenly's productized LCA offering and existing footprint-related educational content provide strong topical relevance for product-level accounting.

Internal Data Sources

Utilize internal LCA methodology documentation, boundary conventions, and the proprietary emission factor database.

Estimated Number of Pages

10,000+ (Covering a vast array of industrial and consumer product categories)

Produce tactical 'how-to' guides for IT and finance teams on exporting and transforming data from ERP and procurement systems for sustainability reporting. This targets the technical gatekeepers of carbon data.

Example Keywords

• "export [system] data for carbon accounting"
• "NetSuite ESG data export steps"
• "SAP S/4HANA sustainability data mapping"
• "Concur hotel flights export for emissions"

Rationale

The biggest hurdle in carbon accounting is data collection; IT teams search for specific technical instructions on how to pull data from their existing software stack. These recipes solve a major pain point while showcasing Greenly's integration capabilities.

Topical Authority

Greenly's experience in onboarding thousands of companies and its existing partner ecosystem provide the technical credibility needed for these guides.

Internal Data Sources

Use internal onboarding playbooks, data templates, and validation rules developed by Greenly's customer success and integration teams.

Estimated Number of Pages

4,000+ (Covering various ERP, Expense, and Procurement systems across multiple data objects)

Create a library of policy templates and evidence checklists mapped to specific EcoVadis criteria and maturity levels. This targets companies looking to improve their sustainability ratings for procurement purposes.

Example Keywords

• "EcoVadis [topic] policy template"
• "evidence for EcoVadis [criterion]"
• "EcoVadis score improvement for [industry]"
• "EcoVadis environmental policy example"

Rationale

EcoVadis is a massive driver of sustainability activity; companies search for the specific documentation required to earn points. Providing these templates captures high-intent users looking for immediate solutions.

Topical Authority

Greenly's dedicated EcoVadis product and existing help center articles on data collection requirements establish it as a leader in this niche.

Internal Data Sources

Incorporate internal document acceptance rules, gap analysis patterns, and policy templates used in Greenly's EcoVadis support modules.

Estimated Number of Pages

7,000+ (Covering all EcoVadis themes across various industries and maturity levels)

Improvements Summary

Tighten keyword targeting per URL, refresh year-sensitive pages to 2026, and add decision-focused sections (comparison tables, ranking criteria, vendor questions) to tool roundups. Build a hub-and-spoke structure with stronger internal links from definition/process pages into the CSRD/IFRS tool pages and relevant product CTAs.

Improvements Details

Map one primary keyword per page and rewrite titles/H1s and FAQs to match intent (e.g., "CSRD reporting platform" instead of "csrd plattform", "software for ifrs esg disclosure requirements", "how to conduct a materiality assessment", and "ghg accounting"). For CSRD/IFRS/LCA tool pages, place a comparison table above the fold, add "How we ranked" scoring, red flags, implementation checklists, and ItemList/FAQ schema where accurate; add 40–60 word definition boxes for snippet targeting. Publish a new ESG Reporting & Compliance hub plus 6–10 spokes (ESRS list, CSRD vs ISSB/GRI/SASB, assurance readiness, ESG data model) and add consistent "Recommended tools" blocks + contextual links (ESG data → platforms/tools; materiality → platforms; GHG accounting → CSRD platforms).

Improvements Rationale

Current rankings show low traffic share per keyword and many pages sit outside top positions, indicating weak intent match and low CTR; tighter keyword mapping plus rewritten titles/meta and snippet-ready definition blocks target faster page-1 gains. Tool queries in CSRD/IFRS have lower SERP crowding and higher commercial value, so adding comparison depth and clearer evaluation content aligns with what Google and buyers expect. A hub-and-spoke internal linking system channels authority from informational pages to high-intent tool pages, improving topical authority and increasing qualified demo requests.